The Complete Google Ads Masterclass (Former Google Adwords) (updated 1/2023)

Learn Google Ads (Former AdWords), YouTube Ads & PPC to Increase Traffic, Leads & Sales and Get Google Ads Certified!

What you'll learn

Search Ads.

YouTube Ads.

PPC.

Remarketing.

Drive Traffic.

Get Leads.

Improve Sales.

Conversion Tracking.

Split Testing.

Keyword Research.

Sales Psychology.

Requirements

No Knowledge Required.

A Computer with Internet Connection.

Description

Build a Successful Google Ads Strategy, Step by Step!Learn everything from PPC Tactics to Keyword Research for Google Ads & YouTube Ads.This is a 100 % Practical Course - Get Ready for Hands-On Experience from the First Lecture!Take A Look at These Top Rated Reviews…I am a Google Ad professional. I am only 3 videos in and I've already learned new and useful tips. - Claire JepsenI love it when you buy something and it goes way beyond your expectations. I was about to give up on google ads before taking this course. But now I learned how the game is played and it has made a huge difference for gaining quality, targeted clicks and conversions. - Charlie HagerLearned so much much from this course. I run google ads campaign for my business and im getting amazing conversions. - Stanislav VolevachPhenomenal course, the BEST part is revealing how Google plays smart tricks to burn you, such silly small avoidance can cost thousands. Every marketer should do this even before thinking or touching the Google Ads. I burned few thousands and was trying to figure out what wrong, but now I see the complete insight. Many thanks for creating such a beautiful course. - Manish MandotCourse Goals:Grow Your Business & Career.Become a Google Ads Freelancer.Get Hired as a Google Ads Expert.What's Included:Getting Started (Create Your First Search Ad)Conversion TrackingKeywordsRanking & BiddingYouTube AdsAdditional FeaturesSales PsychologyCopywriting- Lifetime Access to Future Updates- Tools, Articles & Templates- Quick & Helpful Support in the Q&A section- Downloadable Certificate of Completion- 30 Day Money Back Guarantee (No Questions Asked)See You Inside The Complete Google Ads Masterclass Course!Love Robin & Jesper

Overview

Section 1: Getting Started

Lecture 1 Introduction

Lecture 2 How to Use This Course

Lecture 3 New Students Info

Lecture 4 Set Up Your Google Ads Account

Lecture 5 Google Ads Structure

Lecture 6 Networks

Lecture 7 Campaign Start & End Dates

Lecture 8 Campaign URL Options

Lecture 9 Dynamic Search Ads

Lecture 10 Location Targeting

Lecture 11 Languages

Lecture 12 Audiences: Types

Lecture 13 Audiences: Targeting

Lecture 14 Budget

Lecture 15 Bidding

Lecture 16 Automated Bid Strategies

Lecture 17 Manual CPC

Lecture 18 Ad Formulas

Lecture 19 Ad Schedule

Lecture 20 Ad Rotation

Lecture 21 Sitelink Extensions

Lecture 22 Callout Extensions

Lecture 23 Call Extensions

Lecture 24 Structured Snippet Extensions

Lecture 25 App Extensions

Lecture 26 Lead Form Extension

Lecture 27 Message Extensions

Lecture 28 Promotion Extensions

Lecture 29 Price Extensions

Lecture 30 Location Extensions

Lecture 31 Ad Groups Structure

Lecture 32 Set Up Your Ad Group

Lecture 33 Ads Rules

Lecture 34 Successful Text Ads Principles

Lecture 35 Set Up Your Text Ad

Lecture 36 Review Process Shortcut

Lecture 37 Billing

Lecture 38 Dashboard

Section 2: Conversion Tracking

Lecture 39 Conversion Tracking

Lecture 40 Generate Website Conversion Tracking Code

Lecture 41 Install Global Site Tag

Lecture 42 Install Website Conversion Tracking

Section 3: Keywords

Lecture 43 Understanding Keywords

Lecture 44 Keyword Research

Lecture 45 Keyword Planning

Lecture 46 Keyword Organising

Lecture 47 Keyword Match Types

Lecture 48 Negative Keywords

Lecture 49 Finding & Listing Negative Keywords Part 1

Lecture 50 Finding & Listing Negative Keywords Part 2

Lecture 51 Keyword Research - Finding Keywords Part 1

Lecture 52 Keyword Research - Finding Keywords Part 2

Lecture 53 Keyword Research - Finding Competitors Keywords

Lecture 54 Keyword Planning - Using the Buyer’s Funnel

Lecture 55 Keyword Planning - Volume & Costs Estimates

Lecture 56 Keyword Organising - Finding Themes & Wrapping

Lecture 57 Calculate Your Max CPC Bid

Section 4: Ranking & Bidding

Lecture 58 Quality Score

Lecture 59 Ad Rank

Section 5: YouTube Ads

Lecture 60 Why Use Video Ads?

Lecture 61 Connect Google Ads & YouTube

Lecture 62 Starting Our Video Ad Campaign

Lecture 63 Video Ad Formats

Lecture 64 Bidding Strategy

Lecture 65 Delivery Method

Lecture 66 Networks

Lecture 67 Inventory Type

Lecture 68 Excluded Contents, Types & Labels

Lecture 69 Selective Optimisation

Lecture 70 Frequency Capping

Lecture 71 YouTube Keywords

Lecture 72 Topics

Lecture 73 Placements

Lecture 74 Bidding

Lecture 75 Set Up Video Ad

Lecture 76 Companion Banner

Lecture 77 Discovery Ad

Lecture 78 Improve Profits Strategy

Section 6: Additional Features

Lecture 79 Manage Multiple Accounts (MCC)

Lecture 80 Split Testing

Lecture 81 Remarketing

Lecture 82 Final Words

Section 7: Sales Psychology

Lecture 83 Reciprocity

Lecture 84 Curiosity

Lecture 85 Scarcity

Lecture 86 Social Proof

Lecture 87 Buyer Persona

Section 8: Copywriting

Lecture 88 What is Copywriting

Lecture 89 Benefits vs Features

Lecture 90 Know What You're Selling

Lecture 91 Know Who You’re Selling To

Lecture 92 3 Keys to Sell Anything

Lecture 93 Writing Personalities

Lecture 94 It's Never Time or Money

Lecture 95 Headlines

Lecture 96 Subheads

Lecture 97 Use Persuasion

Lecture 98 Use Power Words

Lecture 99 The Steps To a Perfect Story

Lecture 100 The AIDA Model

Lecture 101 Remove Writer's Block

Lecture 102 Call-To-Action

Lecture 103 How To Call-To-Action

Lecture 104 Recap

Section 9: Bonus Lecture

Lecture 105 Bonus Lecture

Entrepreneurs.,Marketers.,Advertisers.,Freelancers.,Hobbyists.,Influencers.,Side Hustlers.