Secret Sauce: How to Pack Your Messages with Persuasive Punch [Audiobook]

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to listen to, and packed with visuals, Secret Sauce provides:
• Clear examples of what works and what doesn't
• Fascinating insights from behavioral and neurological research
• Powerful lessons from successful and failed campaigns

Less than 10 percent of marketing messages are truly compelling - engaging the head and heart. Secret Sauce helps you weed out the clutter.

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