Persuasion Industry: How do They Change Your Mind?

Consistently, numerous individuals will attempt to adjust your perspective, yet they won't reason with you. Rather, you'll be pushed, secured, boosted, and controlled in scarcely recognizable ways. It's a significant move in the manner we communicate with each other.

Rationalist James Garvey investigates the concealed story of influence and the people in the matter of altering our perspectives. From the undercover PR used to begin the principal Gulf War to the neuromarketing of items to speak to our oblivious personalities, he uncovers the dim expressions rehearsed by proficient persuaders.

How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Could Google or Facebook swing elections? Are new kinds of persuasion making us less likely to live happy, decent lives in an open, peaceful world?

Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think again about how we think now.