Multichannel Cold Outreach Masterclass - B2B Sales Outbound

Book meetings with 30%+ of your cold prospects consistently to grow your business.

What you'll learn
Book meetings with 30%+ of your cold prospects
Scale your outbound strategy
Target the right people and the right time to increase your results
Personalize your outreach messages properly and at scale
Avoid the spam folder and maximize your deliverability
Establish yourself as an industry expert on LinkedIn and become an inbound lead machine
Go viral on LinkedIn
Use LinkedIn, cold email, cold calling, and multichannel to grow your business
Find your lead's contact information (email, phone, LinkedIn, etc.)
Use the right tools to create successful workflows
Use the best copywriting tips to increase your meetings booked from outbound
A/B test your outreach to learn what works best
Requirements
No Sales or technical skills required.
I will walk you through everything you need to go from 0 to a cold outreach expert.
Description
When I first started with cold outreach, the only replies I got were:- "I'm not interested"- "not now"- "stop spamming me"- "f*** o**"I generated 0 business opportunities with it.It was super frustrating to spend hours finding my leads' emails & LinkedIn profiles and crafting my outreach campaigns.BUT, I didn't give up. After countless trials and errors, it clicked:The goal is not to sell but to build a relationship with cold prospects.I started documenting my learnings in my community and all the campaigns that brought me over 30% meetings booked with cold prospects. Eventually, my community grew to become the biggest community around sales automation: lemlist family.I spent the last 3.5 years helping over 20,000+ businesses worldwide to achieve the same results, all for free.BUT, I want to go further.I am still receiving countless cold emails and LinkedIn messages with salesy and generic approaches that don't bring results. So I decided to go to the next level and produce the best cold outreach course you'll ever find online:6-hour video course of pure value to help you book meetings with 10% to 30%+ of cold prospectsExclusive strategies & templates you can replicate via email, LinkedIn messages and cold callingUnlimited support and feedback by cold outreach experts (in lemlist family)To date, over 6,000 businesses have followed the course and applied everything I teach.“Everything you need to go from 0 to successful email outreach without experiencing the learning curves.The group coaching sessions and being able to exchange with other cold outreach experts was incredibly helpful.“ Spencer Scott“I'm not new to Email outreach and still found myself rewatching many of the modules and taking tons of notes. There were also some fun and unique scenarios presented at the end of the course.“ Scott Pooch“There's techniques, frameworks and just knowledge that I couldn't find in any other course that I have taken. It has really changed the results I've got for my business.“ Joseph Maldonado“Before taking the course, I saw Sales as something very awkward. G has really helped me change that perception with very actionable, specific and tangible tips. There's just so much more value than what I expected.“ Nadja El Fertasi“I got better results from following everything in the course than the $5,000 consultant I hired or all the other courses I bought. The value included in the Masterclass is crazy and the ROI from it is probably of hundreds of thousands of dollars.“ Ahmed Jemaa“The Masterclass has just been a phenomenon tool for us. The amount of things, tips, tricks and frameworks we learned was a game changer for our business. The best part was the community since we were able to find answers to stuggles people had already faced.“ Matthew ChristSee you on the other side!Guillaume MoubecheCEO & Founder @lemlist & @lemwarm

Overview

Section 1: Introduction to Multichannel Sales

Lecture 1 Using outbound Sales for your business

Lecture 2 Building solid relationships

Lecture 3 Positioning yourself as a thought leader

Lecture 4 Engaging with your leads

Section 2: Building your strategy

Lecture 5 Setting up a powerful Sales funnel

Lecture 6 Multiplying your impact

Lecture 7 Copying lemlist's frameworks

Section 3: Defining your targets

Lecture 8 Increasing your ROI by defining your ideal customer profiles

Lecture 9 Building your ideal customers profiles without existing customers

Lecture 10 Leveraging your existing clients to find your next ones

Lecture 11 Creating their personas

Lecture 12 Prioritizing your targets

Section 4: Building a lead generation engine

Lecture 13 Establishing efficient processes

Lecture 14 Finding contact informations of specific leads

Lecture 15 Finding contact information of your targets

Lecture 16 Scaling your lead generation

Lecture 17 Ensuring your lead generation is successful

Lecture 18 Keeping your emails out of the spam folder

Lecture 19 Auditing your deliverability

Lecture 20 Ensuring your setup is on point

Lecture 21 Scaling your deliverability

Lecture 22 Setting your campaign for success

Lecture 23 Keeping yourself in the green zone as you go

Section 5: Copywriting to get replies

Lecture 24 Structuring your cold emails

Lecture 25 Standing out with your subject lines

Lecture 26 Personalizing your approach to get better results

Lecture 27 Inserting your pitch without feeling salesy

Lecture 28 Adding your call to action to maximize conversions

Lecture 29 Testing your campaigns to consistently improve your results

Lecture 30 Determining the success of your outreach

Lecture 31 Boosting your conversion rates

Section 6: Building a strong LinkedIn presence

Lecture 32 Using LinkedIn to its full potential to grow your business

Lecture 33 Replicating what works best

Lecture 34 Writing like an expert

Lecture 35 Replicating a winning strategy for your team

Lecture 36 Going viral to maximize your impact

Lecture 37 Applying LinkedIn hacks

Lecture 38 Designing your profile like a converting landing page

Section 7: Adding cold calling to your campaigns

Lecture 39 Preparing properly before the call

Lecture 40 Using successful frameworks during the call

Lecture 41 Copying real cold call scripts for your next calls

Lecture 42 Copying longer real life scripts for your next calls

Lecture 43 Going through full cold calls examples

Lecture 44 Overcoming problems you might encounter

Lecture 45 Improving your cold calls as you go

Section 8: Going Multichannel

Lecture 46 Going in depth into your multichannel strategy

Lecture 47 Building strong relationships approach

Lecture 48 Solving your leads problems approach

Lecture 49 Engaging first approach

Lecture 50 Reversed-engineering approach

Lecture 51 Doubling down on your personal brand to create an inbound machine

Lecture 52 Scaling your outbound as a Sales team

Section 9: Multichannel campaigns

Lecture 53 Targeting specific audiences for Sales

Lecture 54 Networking for Growth Marketers

Lecture 55 Targeting your company page followers

Lecture 56 Focusing on pre-qualified leads

Lecture 57 Ultimate Multichannel Masterclass checklist

Lecture 58 Request your certificate

Business owners that want to scale their businesses,Sales leaders that want to generate a predictable revenue with outbound,Growth Marketers that want to set their Sales team up for success,SDRs and BDRs that want to be more productive and book meetings with 30%+ of their cold prospects,Cold outreach agencies that want to get better results for their clients and charge higher fees for their services,Head hunting and HR agencies that was to scale their business by getting more talents,Anybody that want to land on their dream job