"Modern Perspectives in Business Applications" ed. by Syed Abdul Rehman Khan, Selay Ilgaz Sümer

This book has global vision tied into management principles based on an understanding of the sales management and basic job of purchasing and supply management, as all authors have held high-level positions directing the effort.

This book is unique! Until now, purchasing and supply management books have had a primarily domestic outlook. However in this book, important issues related to sales management and supply management are handled with a modern perspective. Distinguished researchers from prestigious universities have written chapters and case studies from real-world events that challenge the brightest minds.


Contents
1.Introductory Chapter: Purchasing and Supply Management
2.Role of Visibility in Supply Chain Management
3.Sourcing and Manufacturing in the Market Region
4.Supply Management of Rental Housing Facilities: Effect of Changes in the Quality of Housing Equipment in the Tokyo Housing Rental Market
5.Prologue: Marketing in the Modern Age
6.Insight-Driven Sales Management
7.Organizational Capabilities, Value Cocreation, and Marketing Innovation: How Well Are We Prepared to Face Future Challenges?
8.Empowerment of the Sales Forces in 2000s