Marketing your small business: A step by step guide

If you are a small business, marketing is something that often takes a back seat. You know you need to do it to find customers and make sales, but you also know that researching ‘how’ is going to be time consuming, and it’s just not a priority. Sound familiar?

Cindy Mobey, author of ‘Marketing your Small Business’ has done all the legwork for you. In this easy-to-follow guide, she shows you how planning your marketing strategy will give you the tools and know-how to build customer awareness and engagement, and grow your sales.

Content includes how to:

• Identify your target market
• How to market your business to your target market
• Conduct a SWOT analysis
• Build a comprehensive marketing strategy
• Set achievable, SMART goals and objectives
• Market your business on social media