Roger A. Kerin, Steven W. Hartley "Marketing"
Publisher: McGraw-Hill Education | English | 2016 | ISBN: 1259573540 | 768 pages | PDF | 132 MB
Publisher: McGraw-Hill Education | English | 2016 | ISBN: 1259573540 | 768 pages | PDF | 132 MB
Marketing 13e utilises a unique innovative and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences the growth of the marketing discipline and the development of new instructional technologies.