Marketing Management 14e by Kotler and Keller
English | 2012 | ISBN: 0132103044 | 812 pages | PDF | 33 Mb
English | 2012 | ISBN: 0132103044 | 812 pages | PDF | 33 Mb
Good information and examples on each chapter. The book definitions are to back up class discussions and it is only one source of information.
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