Marketing For Solopreneurs: Stand Out To Sell Out

How to Craft a Marketing Message That Makes it Easy to Stand Out

What you'll learn

Why crafting a stand out message is crucial in business for solopreneurs

Identify what makes your message stand out (and not blend in)

Learn the 7 elements of a standout message (and how to use this in your marketing)

The mistakes to avoid when it comes to messaging and marketing (and what to do instead)

The simple yet overlooked strategy to attract clients in droves

Learn how to write copy that captivates

Requirements

No experience required - an open mind and willingness to learn is essential

Description

Marketing for Solopreneurs is an introductory course which is designed to show solopreneurs how to craft a marketing message that makes it easy for people to find you and hire you. A message that lets you stand out and sell out your courses, programs and services.Let's face it, you don't want to be the world's best kept secret but that happens when you don't tell people what you do.And when you don't people enough times. Marketing is not 'one and done' - it is on-going (after all, you don't see the big brands stop marketing!)But you're not a big brand. It's just you in business and much of your hesitation and reluctance to market can be down to lack of confidence, the fear of being visible and worrying about what people will think.These fears and worries can be deeply paralyzing but what if it didn't have to be that way?Many of these fears can be dispelled with a powerful marketing message that makes it very clear what you do and who you do it for. So it's easy to attract clients, get great referrals and potential collaborators. This course is going to show you how to craft that message, a message you love and can't wait to shout from the rooftops!Who this course is for:online entrepreneurscourse creatorssmall business ownerscreativesonline business ownerseducators

Overview

Section 1: Workshop 1: Anatomy of a Stand Out Message

Lecture 1 Your Message Matters

Lecture 2 A Bland Message

Lecture 3 A Stand Out Message

Lecture 4 7 Elements of a Stand Out Message

Lecture 5 Your Assignment

Section 2: Workshop 2: Messaging Pitfalls

Lecture 6 Your Message is the Foundation

Lecture 7 Messaging Pitfalls

Lecture 8 The Remedy

Section 3: Magnetise Dream Clients in Droves

Lecture 9 How to Magnetise in Droves

Section 4: Workshop 4: How to Write Copy That Sizzles

Lecture 10 The #1 Essential Skill

Lecture 11 8 Elements of Copy That Sizzles

Section 5: Your Next Step

Lecture 12 What Happens Next

This course is ideal for solopreneurs who find marketing challenging. It doesn't come easily to you and you're looking for guidance on how to create marketing materials and assets that attracts ideal clients. You're looking to understand the basics of marketing so you can attract new leads, sales and clients.