Tiktok Marketing 2025: Grow Your Account & Master Tiktok Ads

Watch us break down the TikTok system, design ad campaigns, & grow a brand new account to 10k followers in 30 days

What you'll learn

How to grow your own TikTok account organically

How to design and scale TikTok ad campaigns

How to design content specifically for TikTok's algorithm

How to get your content discovered, even when your account is brand new

How to design a personal profile that's optimized for engagement

How to design a business profile that's optimized for engagement

How to design an aggregator profile that's optimized for engagement

How to post content in the best frequency and with the best timing

How to pick an optimized username

How to optimize your bio text and profile photo

How to get your posts seen in other countries

How to use TikTok analytics

How to get verified on TikTok

How to improve the production value of your posts

How to participate in challenges and follow trends

How the TikTok algorithm works

How to create a content plan for posts

How to handle videos that don't get seen

3 ways to monetize your TikTik account

How to grow your TikTok account if you're a business

How to setup your ad account

How to design your first TikTok ad campaign

How to tell when your ads are doing well, or when they need troubleshooting

How to scale your successful ads effectively

Requirements

You'll need access to a smartphone

Description

Whether you’re looking to boost your personal profile or hoping to generate revenue for your business, you’ll want to be on TikTok.The world’s fastest growing social media platform, TikTok has around 800 million monthly active users. (Yep, it’s more popular than Instagram.) Plus, it’s the only place where new users can go viral overnight. In other words, it’s a marketing opportunity you don’t want to shy away from.In this course, we’ll take you from complete newbie to a bonafide TikTok pro. You’ll learn how to create a personal or business account that users will want to engage with, and how to conjure up an entertaining TikTok post. Growing your account is also on the agenda. In fact, we’ll show you how to get 10,000 followers within 30 days without using dodgy bots or buying followers. We’ll also reveal exactly how TikTok’s algorithm works, so you can ensure your efforts are seen by your target audience. And we’ll teach you the many ways you can make money from your TikTok account.If you’re a business owner, pay special attention to our TikTok for business sections. They’ll teach you everything you need to grow your customer base, including how to create profitable ads on a modest budget.As well as listening to us, you’ll also learn from some of TikTok’s brightest stars. See how one singer pushed his track to the top of the charts with nothing but the app. Or dive into the innovative sales strategies used by fast food companies and beauty brands.You don’t need any kind of a following to get started with this course — just a smartphone and a desire to participate in one of the most fun forms of social media. Got both? Then get ready to grow your profile.Your instructors:Darius Moravcik is the Chief Marketing Officer (CMO) for Reflectly, a rapidly growing mindfulness mobile app. He's also a 2-time Udemy instructor, with over 7,000+ paying students and 300 5-star reviews.Evan Kimbrell is in the top 1% of Udemy instructors with over 30 courses on Entrepreneurship & Marketing. His courses have over 630,000 students, 39,000+ 5 star reviews, and have been covered in publications such as TechCrunch, Entrepreneur Magazine, and Buzzfeed.Our promise:If you're unsatisfied with the course in any way, you can get a full refund within 30 days of purchase.

Overview

Section 1: Introduction

Lecture 1 Course overview

Lecture 2 Meet the instructor

Lecture 3 Join our community on Slack!

Lecture 4 5 reasons to be excited about TikTok

Lecture 5 Top 10 strategies to grow on TikTok

Section 2: Setting up Your Account

Lecture 6 Intro to section 2

Lecture 7 Types of accounts

Lecture 8 Q&A: Can I change my account type later on?

Lecture 9 Types of content

Lecture 10 How I picked my type of content

Lecture 11 FOLLOW ALONG: UI walkthrough

Lecture 12 What goes into a profile

Lecture 13 Name vs. username

Lecture 14 Picking your username

Lecture 15 Q&A: Indexability and what to do if you can't get the name you want

Lecture 16 Writing a bio

Lecture 17 Q&A: What should I write in my bio?

Lecture 18 Links in bio

Lecture 19 Q&A: Should I add links to YouTube & Instagram in my bio? Is it worth it?

Lecture 20 Q&A: What should I put as my link in bio? What if I don't use it?

Lecture 21 What you need to know about your profile picture

Lecture 22 Getting a great profile picture or logo

Lecture 23 Q&A: Does the profile picture even matter?

Lecture 24 Q&A: What do I put as my profile picture if I'm a company?

Lecture 25 FOLLOW ALONG: Creating a new account from scratch

Lecture 26 OPTIONAL: Using an old account vs. going fresh

Lecture 27 Outro to section 2

Lecture 28 Section 2: Review & Recap

Section 3: Pro Tips

Lecture 29 Intro to section 3

Lecture 30 TikTok Pro account & analytics

Lecture 31 Q&A: Why getting TikTok Pro matters & how to use it

Lecture 32 How to get your account verified

Lecture 33 Q&A: All about being verified

Lecture 34 Upcoming TikTok features

Lecture 35 How to change your location

Lecture 36 Q&A: Location hacking and the benefits of picking a location

Lecture 37 Outro to section 3

Lecture 38 Section 3: Review & Recap

Section 4: Creating Your First Post

Lecture 39 Intro to section 4

Lecture 40 Elements of a great post

Lecture 41 Q&A: Following trends vs. setting your own path. How do you decide?

Lecture 42 Q&A: Where should I focus my time? Preparation vs. filming vs. editing

Lecture 43 Video

Lecture 44 Sounds

Lecture 45 Effects

Lecture 46 Titles

Lecture 47 Q&A: Why bother with titles? Are they worth it?

Lecture 48 Description & hashtags

Lecture 49 Q&A: Picking hashtags, hashtag oddities, & banned terms

Lecture 50 FOLLOW ALONG: Putting it all together

Lecture 51 Q&A: Do we care about thumbnails & shot composition?

Lecture 52 Q&A: Should I watermark my content?

Lecture 53 Challenges & trends

Lecture 54 Q&A: All about song selection

Lecture 55 Cross-promoting your TikTok content on other platforms

Lecture 56 Q&A: Can I make this work for my industry?

Lecture 57 Q&A: Reasons why your post isn't getting views

Lecture 58 Outro to section 4

Lecture 59 Section 4: Review & Recap

Section 5: Growth Tactics

Lecture 60 Intro to section 5

Lecture 61 Simple formula for growth

Lecture 62 Q&A: How do I get over the "creativity wall"?

Lecture 63 Everything you need to know about the TikTok algorithm

Lecture 64 Q&A: Comments, Shares, & Likes. How much should I care?

Lecture 65 Pro gear

Lecture 66 Recording off TikTok

Lecture 67 What to do when your video flops

Lecture 68 CASE STUDY: My videos

Lecture 69 Creating your content plan - How often should you post?

Lecture 70 Q&A: Quality vs. quantity. What works on TikTok?

Lecture 71 Engaging with other TikTokers

Lecture 72 Why you should not use bots

Lecture 73 Q&A: Should I buy followers?

Lecture 74 Where to get inspiration for content

Lecture 75 Outro to section 5

Lecture 76 Section 5: Review & Recap

Section 6: How to Make Money on TikTok

Lecture 77 Intro to section 6

Lecture 78 Making money with your audience

Lecture 79 Promoting other people's products with influencer marketing

Lecture 80 How to get an influencer gig

Lecture 81 CASE STUDY: My RedBull deal

Lecture 82 EXAMPLES: Influencer ad campaigns

Lecture 83 Promoting other people's products with affiliate marketing

Lecture 84 Affiliate marketing options

Lecture 85 Outro to section 6

Lecture 86 Section 6: Review & Recap

Section 7: TikTok for Business

Lecture 87 Intro to section 7

Lecture 88 The business case for TikTok

Lecture 89 Future e-commerce features

Lecture 90 Using influencers

Lecture 91 CASE STUDY: Old Town Road

Lecture 92 EXAMPLE: Avani - Selling merch

Lecture 93 EXAMPLES: Twisted & Kind Snacks - Selling your own product

Lecture 94 EXAMPLE: Chipotle - Reposting user content

Lecture 95 EXAMPLE: Zach King

Lecture 96 EXAMPLE: #PMTurns40 - Campaign

Lecture 97 EXAMPLE: Zombies, Run! - Going viral

Lecture 98 EXAMPLE: Panda costume - Social commerce

Lecture 99 Outro to section 7

Lecture 100 Section 7: Review & Recap

Section 8: TikTok Ads for Business

Lecture 101 Intro to section 8

Lecture 102 How to open a TikTok ads account

Lecture 103 FOLLOW ALONG: How to open a TikTok ads account

Lecture 104 Auction basics

Lecture 105 Overview of the TikTok ads manager

Lecture 106 Campaign structure

Lecture 107 Campaign level

Lecture 108 Ad group level: Customer targeting

Lecture 109 Ad group level: Other settings

Lecture 110 Ad level

Lecture 111 FOLLOW ALONG: Creating a campaign from scratch

Lecture 112 Evaluating performance

Lecture 113 What to do if a campaign is working well

Lecture 114 What to do if a campaign is not working well

Lecture 115 Reporting

Lecture 116 Outro to section 8

Lecture 117 Section 8: Review & Recap

Section 9: Advanced TikTok Ads for Business

Lecture 118 Intro to section 9

Lecture 119 Using micro influencers' content

Lecture 120 The importance of scale

Lecture 121 The 3-step process for getting content

Lecture 122 FOLLOW ALONG: The 3-step process for getting content

Lecture 123 Alternative ways to get content

Lecture 124 How to spy on your competition

Lecture 125 FOLLOW ALONG: Hiring on Fiverr

Lecture 126 FOLLOW ALONG: Hiring on UpWork

Lecture 127 Outro to section 9

Lecture 128 Section 9: Review & Recap

Section 10: Follow Along: Account Growth

Lecture 129 Intro to section 10

Lecture 130 FOLLOW ALONG: 1k followers

Lecture 131 FOLLOW ALONG: 5k followers

Lecture 132 FOLLOW ALONG: 10k followers

Lecture 133 FOLLOW ALONG: 15k followers

Lecture 134 FOLLOW ALONG: 25k followers

Section 11: Interviews

Lecture 135 Interview with Jack Morrison (@jackmorrisontv)

Section 12: Bonus Section

Lecture 136 Bonus Lecture

Anyone who wants to take advantage of TikTok for marketing their business,Anyone who wants to take advantage of TikTok for growing their own personal brand,Anyone who wants to add TikTok as a competency on their resume or C.V.