The Complete Sales Operations Masterclass: 20 Courses In 1

From Business Fundamentals, Development, Sales Funnels and Management to Advanced AI-Driven Strategies & Neuromarketing!

What you'll learn

Understanding the role of sales in business

Different sales techniques, including consultative selling and solution selling

Identifying pain points and challenges that customers face

Effective trategies for overcoming objections and closing deals

The importance of customer satisfaction and retention in sales

The impact of technology on sales and sales processes

Develop a clear value proposition: Learners will gain the expertise to develop a clear and compelling value proposition by the end of this course.

Identify and analyze market opportunities: Upon completing this course, learners will master the ability to identify and analyze market opportunities.

Pitch and communicate business ideas effectively: By the end of this course, learners will have developed the skills necessary to pitch and communicate.

You'll learn the business fundamentals to create a successful business strategy

Requirements

No specific requirements to enter this course. Just be willing to learn. This course will help you to get a deeper knowledge on how to convince and pursuade people to buy.

Approach this knowledge with an open mind to learn and apply new skills.

The course incorporates interactive elements like case studies and simulations. This "learn by doing" approach allows you to apply concepts in a practical setting, regardless of your prior experience level.

Description

Congratulations, You Found It!The most bang for you buck sales course and the only one you'll ever need.  Embark on a transformative journey through the world of sales with this comprehensive 20-in-1 guide. This is your one-stop solution to mastering the art and science of sales, drawing from two decades of real-world experience and cutting-edge strategies.Whether you're a novice looking to break into the sales industry or a seasoned professional aiming to sharpen your skills, this course offers invaluable insights for every stage of your career. We've distilled 20 years of sales knowledge into a series of engaging, easy-to-follow modules that cover every aspect of modern sales operations.Our course begins with the fundamentals, ensuring you have a solid foundation in business basics. From there, we'll guide you through the intricacies of sales management, funnels, operations and prospecting teaching you how to build and lead high-performing sales teams. You'll learn the secrets of effective neuromarketing marketing strategies that complement your sales efforts, creating a powerful synergy that drives results.One of the cornerstones of our course is the deep dive into sales funnels. We'll show you how to construct, optimize, and manage sales funnels that convert prospects into loyal customers. You'll master the art of nurturing leads and closing deals with confidence and finesse.Business development is another crucial area we cover extensively. Learn how to identify new opportunities, expand your market reach, and foster lasting relationships with clients and partners. Our strategies will help you grow your business sustainably and profitably.But we don't stop at traditional methods. As the business world evolves, so do sales techniques. That's why we've included cutting-edge modules on the future of AI in business. Discover how artificial intelligence is revolutionising sales operations and learn to leverage these powerful tools to stay ahead of the competition.What You'll Learn:Foundational Skills: Start strong with a solid understanding of business fundamentals and craft compelling business ideas that resonate with your target market.Sales Psychology: Explore psychological concepts like the Marshmallow Test to understand the importance of patience and strategic thinking in sales.Confidence Building: Learn how to cultivate quiet dedication and self-confidence that leads to consistent sales performance.Sales Management: Master the art of building and leading high-performing teams.Marketing Synergy: Discover effective marketing strategies that complement your sales efforts, creating a powerful synergy that drives results.Sales Funnels: Construct, optimize, and manage sales funnels that convert prospects into loyal customers.Business Development: Identify new opportunities, expand your market reach, and foster lasting relationships with clients and partners.Advanced Techniques: Dive into AI-driven sales strategies, prospecting methods, and the importance of buyer personas to tailor your approach to every customer.Goal Setting with SMART Framework: Learn how to set and achieve goals that are Specific, Measurable, Attainable, Relevant, and Time-bound.Throughout the course, you'll benefit from:Real-world case studies that bring concepts to lifePractical exercises to reinforce your learningDownloadable resources and templates to apply in your daily workExpert interviews offering diverse perspectives on sales successQuizzes and assessments to track your progressWho Should Take This Course?Aspiring sales professionals looking to build a strong foundationCurrent sales reps aiming to enhance their skills with advanced techniquesSales managers seeking to lead high-performing teamsBusiness owners wanting to optimize sales operations and drive growthAnyone interested in mastering modern sales techniquesBy the end of this comprehensive course, you'll have a robust toolkit of sales strategies, a deep understanding of sales operations, and the confidence to tackle any challenge in your sales career. From prospecting to closing, from team management to technological integration, you'll be equipped to excel in every aspect of the sales process.Don't miss this opportunity to revolutionize your approach to sales. And take the first step towards becoming a sales powerhouse in today's dynamic business landscape. Your journey to sales excellence starts here!Transform your career and drive your business to new heights.  Join us today and start your path to becoming a true sales operations expert!

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 The one million dollar goal

Lecture 3 Crushing your business goals

Section 2: Being in sales is like running a business so start with The Business Basics!

Lecture 4 Craft a compelling business idea

Lecture 5 Motivation as an entrepreneur

Lecture 6 Find joy in work

Lecture 7 The marshmallow test

Lecture 8 Building confidence through quiet dedication

Lecture 9 identify your passion and skills

Lecture 10 look for problems to solve

Lecture 11 research market trends

Lecture 12 Analyse the competition

Lecture 13 Identify your target market

Lecture 14 Validate your Business idea

Lecture 15 Develop a prototype

Lecture 16 Refine your idea based on feedback

Lecture 17 Develop a clear value proposition

Lecture 18 Create a catchy business name

Section 3: After the Basics We can start Business development.

Lecture 19 Introduction to business development

Lecture 20 4 ways to do sales prospecting

Lecture 21 Buyer personas

Lecture 22 Customer journey

Lecture 23 Understanding the role of sales in business

Lecture 24 Understanding the role of sales in business - extra

Lecture 25 Key skills and qualities for success in sales

Lecture 26 The different types of sales and sales models

Lecture 27 Identifying and qualifying potential customers

Lecture 28 Strategies for lead generation

Lecture 29 Developing a sales funnel and managing sales leads

Lecture 30 The importance of building relationships in sales

Lecture 31 Techniques for building rapport with prospects and customers

Lecture 32 How to establish trust and credibility with customers

Lecture 33 Techniques for understanding customer needs and preferences

Lecture 34 Identifying pain points and challenges that customers face

Lecture 35 Using customer insights to tailor your sales approach

Lecture 36 Different sales techniques

Lecture 37 Strategies for overcoming objections and closing deals

Lecture 38 Negotiation techniques and tactics

Lecture 39 Managing a sales team and setting sales goals

Lecture 40 Coaching and training sales reps for success

Lecture 41 Metrics and KPI's for measuring sales performance

Lecture 42 Strategies for building and maintaining strong customer relationships

Lecture 43 Tools and technologies for managing customer data and interactions

Lecture 44 The importance of customer satisfaction and retention in sales

Lecture 45 The ethical considerations and responsibilities of sales professionals

Lecture 46 Best practices for maintaining professionalism in sales

Lecture 47 How to avoid common ethical and legal pitfalls in sales

Lecture 48 The impact of technology on sales and sales processes

Lecture 49 Leveraging digital channels for lead generation and sales

Lecture 50 The future of sales in an increasingly digital world

Lecture 51 Recap of key takeaways from the course

Lecture 52 Actionable steps for improving your sales skills and performance

Lecture 53 Resources and further reading for continued learning and development in sales

Section 4: A winning marketing strategy with a little help of AI models

Lecture 54 Introduction

Lecture 55 What is a marketing strategy?

Lecture 56 Strategy versus process

Lecture 57 The marketing strategy versus the marketing plan

Lecture 58 The marketing mix

Lecture 59 Determining the price

Lecture 60 Knowing and understanding your product

Lecture 61 Getting your products in the right hands

Lecture 62 Promotion drives awareness and interest

Lecture 63 Territory versus target market

Lecture 64 The demographics of your target audience

Lecture 65 The target audience

Lecture 66 The psychographics of your target audience

Lecture 67 The purchase intention

Lecture 68 Subcultures within your target audience

Lecture 69 What is your target audience's lifestyle like?

Lecture 70 B2B vs B2C

Lecture 71 Know your rivals

Lecture 72 Competitive content auditing

Lecture 73 Analyzing your competitor's website

Lecture 74 Social media investigation

Lecture 75 What is key messaging?

Lecture 76 The features of key messaging

Lecture 77 What are marketing channels?

Lecture 78 Advertising vs word of mouth

Lecture 79 Cold calls vs e-mails

Lecture 80 Guerilla vs behavioral

Lecture 81 Content marketing vs social media

Lecture 82 Inbound vs outbound marketing

Lecture 83 KPI's

Lecture 84 Why setting SMART goals is the first step to tracking KPI's

Lecture 85 Acquisition vs upselling

Lecture 86 ChatGPT vs Gemini

Lecture 87 10 AI tools to use in your marketing

Section 5: Setting SMART goals for success

Lecture 88 Definition of SMART goals

Lecture 89 Importance of setting goals using the SMART framework

Lecture 90 Benefits of using SMART goals in personal and professional development

Lecture 91 Specific: Defining clear and concise goals.

Lecture 92 Measurable: Establishing criteria to measure progress and success.

Lecture 93 Attainable: Ensuring goals are realistic and achievable.

Lecture 94 Relevant: Aligning goals with your overall objectives and values.

Lecture 95 Time-bound: Setting a deadline or timeline for goal completion.

Section 6: Plan your Finances, No business can run without money!

Lecture 96 List your startup costs

Lecture 97 The business model canvas

Lecture 98 Determine your funding needs

Lecture 99 The mission statement

Lecture 100 The strategic roadmap

Lecture 101 Explore funding options

Lecture 102 The vision

Lecture 103 Develop a budget

Lecture 104 The AIDA model

Lecture 105 Develop a pricing strategy

Lecture 106 The SWOT analysis

Lecture 107 The franchise business model

Lecture 108 The multi-sided business model

Lecture 109 Porter's five forces

Lecture 110 The sales operations plan

Section 7: Let's start selling, 7 essentials for sales!

Lecture 111 Introduction

Lecture 112 3 steps of prospecting

Lecture 113 Prospecting

Lecture 114 Building rapport

Lecture 115 Identifying needs

Lecture 116 Storytelling

Lecture 117 Do's and don'ts in storytelling

Lecture 118 Addressing objections

Lecture 119 Responding to objections

Lecture 120 Closing the sales

Lecture 121 Getting resales and referrals

Section 8: Business models for C-level managers - part 1

Lecture 122 The Pomodoro technique

Lecture 123 Aristotle communication model

Lecture 124 Berlo communication model

Lecture 125 Timeboxing

Lecture 126 MOST framework

Lecture 127 Six thinking hats

Lecture 128 Lewin's change model

Lecture 129 Scenario planning

Lecture 130 Value disciplines

Lecture 131 The strategy diamond

Section 9: Business models for C-level managers - part 2

Lecture 132 The GOSPA framework

Lecture 133 The PESTLE analysis

Lecture 134 The STP marketing model

Lecture 135 The SOAR analysis

Lecture 136 Change with ADKAR

Lecture 137 The Tuckman model

Lecture 138 The balanced scorecard

Lecture 139 The break-even analysis

Lecture 140 Decision-making

Lecture 141 The Boston Consulting Group matrix

Section 10: Business models for C-level managers - part 3

Lecture 142 Task-based process mining

Lecture 143 The CATWOE analysis

Lecture 144 The BANT framework

Lecture 145 The Just-In-Time model

Lecture 146 The optimized production technology

Lecture 147 TOWS matrix

Lecture 148 SWOT vs TOWS

Lecture 149 Process mapping with IDEF

Lecture 150 QFD

Lecture 151 The minimum viable product

Section 11: Business models for C-level managers - part 4

Lecture 152 Design thinking

Lecture 153 The business model essence

Lecture 154 The GAP analysis

Lecture 155 The 5p model

Lecture 156 Doblin's framework for innovation

Lecture 157 Platform design toolkit

Lecture 158 Circular economy canvas

Lecture 159 The McKinsey 9-box matrix

Lecture 160 Ansoff matrix

Lecture 161 Nadler-Tushman congruence model

Section 12: Sales operations

Lecture 162 Introducing sales operations

Lecture 163 Handling objections

Lecture 164 Identifying KPI's

Lecture 165 The importance of CRM

Lecture 166 Overcoming sales challenges

Lecture 167 Sales operations

Lecture 168 Sales pipeline

Lecture 169 Sales tech

Lecture 170 Targeted sales strategies

Lecture 171 Win-win strategy

Section 13: Sales management

Lecture 172 What kind of leader are you?

Lecture 173 Building

Lecture 174 The path of the creative leader

Lecture 175 What makes a good manager?

Lecture 176 Consistency as a manager

Lecture 177 Get your motivation on point

Lecture 178 Change management in the sales process

Lecture 179 The SARAH model

Section 14: Influencing buying behavior with neuromarketing

Lecture 180 An introduction to neuromarketing

Lecture 181 An overview of neuromarketing

Lecture 182 Basic neuroscience concepts

Lecture 183 Neuromarketing is reshaping packaging design

Lecture 184 Neuroimaging techniques

Lecture 185 How fMRI unveils the secrets of consumer behavior

Lecture 186 Neuromarketing and color

Lecture 187 Emotional and cognitive processes in neuromarketing

Lecture 188 Why choice overload can cripple your business.

Lecture 189 Neuropsychology of consumer behavior

Lecture 190 Beyond likes and shares

Lecture 191 Perception and attention in neuromarketing

Lecture 192 The power of first impressions

Lecture 193 Memory and learning in neuromarketing

Lecture 194 Unexpected drivers of consumer growth

Lecture 195 Neuromarketing and branding

Lecture 196 How neuromarketing unveils unspoken truths

Lecture 197 Loss aversion

Section 15: Sales prospecting

Lecture 198 Intro sales prospecting

Lecture 199 Developing a lead qualification framework

Lecture 200 Implementing effective lead scoring techniques

Lecture 201 Building a professional network for referrals and warm leads

Lecture 202 Cold calling

Lecture 203 Cold emailing

Lecture 204 Conducting market research and segmentation

Lecture 205 Creating buyer personas to refine your prospecting

Lecture 206 Creating valuable content that attracts and engages prospects

Lecture 207 Developing compelling messaging and value propositions

Lecture 208 Exploring various prospecting methods and channels

Lecture 209 Handling objections and rejection

Lecture 210 Identifying your ideal customer

Lecture 211 Incorporating content marketing into your prospecting

Lecture 212 Nurturing and maintaining relationships with prospects

Lecture 213 Prospecting by Apple

Lecture 214 Prospecting by Facebook

Lecture 215 Prospecting by Zara

Lecture 216 Prospecting by McDonalds

Lecture 217 Strategies for successful network events and conferences

Lecture 218 Using content to establish thought leadership and credibility

Lecture 219 Utilizing technology for effective prospecting

Section 16: Customer care

Lecture 220 Introduction

Lecture 221 Customer care - lesson 1

Lecture 222 Customer care - lesson 2

Lecture 223 Customer care - lesson 3

Lecture 224 Customer care - lesson 4

Lecture 225 Customer care - lesson 5

Lecture 226 Customer care - lesson 6

Lecture 227 Customer care - lesson 7

Lecture 228 The 3-wheel framework for customer centricity

Section 17: The sales pipeline

Lecture 229 What is the sales pipeline?

Lecture 230 Benefits of the sales pipeline.

Section 18: Sales acronyms

Lecture 231 The BANT framework

Lecture 232 SPIN selling

Lecture 233 NEAT selling

Lecture 234 CHAMP

Lecture 235 The MAN framework

Section 19: Terminology

Lecture 236 50 management terms

Lecture 237 Hard sales vs soft sales

Lecture 238 Hard skills vs soft skills

Lecture 239 MQL vs SQL

Lecture 240 Suspect vs prospect

Section 20: Problem-solving in sales and business in general

Lecture 241 The CATWOE analysis

Lecture 242 The FMECA model

Lecture 243 The fault tree analysis

Lecture 244 HAZOP - Hazard and operability

Lecture 245 The fishbone diagram

Lecture 246 The 5 why's

Section 21: Extra

Lecture 247 Building confidence through quiet dedication

Lecture 248 Find joy in work

Lecture 249 Motivation as an entrepreneur

Lecture 250 The marshmallow test

Lecture 251 The biggest bottleneck for entrepreneurship

Lecture 252 The red car theory

Lecture 253 Why positivity wins in the creator economy

Section 22: EXTRA - Securing the legal framework for your business

Lecture 254 Choose a business structure

Lecture 255 Obtain the necessary licenses and permits

Lecture 256 Obtain business insurance

Lecture 257 Open a business bank account

Lecture 258 Develop your terms and conditions

Lecture 259 Consult with a lawyer and an accountant

This is a course for beginners as well as experienced salespeople who want to up their game and feel more confident in their profession.,Business owners and entrepreneurs,Sales & marketing managers as well as specialists,Account executives