Startups A-Z: An Intro To High Growth Businesses

Learn how to successfully launch your own startup from idea validation, to business operations, to hyper growth.

What you'll learn

Understand the major stages of the startup lifecycle and key challenges.

The "3-fits" that matter when starting your own business or launching a product.

Understand and apply the skills a successful founder needs such as leadership, vision, analysis, marketing, product, and networking.

Assess the validity of a business and/or product idea or concept through market research and other strategies.

How to evaluate product-market fit.

Understand different types of business and revenue models.

Understand how to develop and launch an MVP and plan the future of your product.

Use financial statements and models to make projections about the financial posture of your business.

Understand and implement the different components of go-to-market (GTM) planning.

Understand the myriad of required support operations to keep your business running, and how to manage them efficiently.

Understand capital raising, valuation, and how to track the progress of this aspect of your business.

How to create a strong pitch deck and next steps.

Understand and apply soft skills that will help support your business's success such as emotional intelligence, time management, and public speaking.

Requirements

No pre-requisite knowledge is required.

Description

The Startups A-Z: An Intro to High Growth Businesses course will teach you how to build a successful startup based on tried and true strategies. Whether you're a current founder looking for resources and support, an entrepreneurial-minded individual with more ideas than you know what to do with, or someone just getting started - this course is for you!No fluff. No hype. Just a comprehensive resource that drives results. No more “what ifs.”Ditch the hesitation and go from having an idea to successfully launching a cash-generating startup. This guide for first-time founders merges straightforward guidance with proven education, offering you a roadmap and practical tools for real-world success. Stop waiting, start learning. Find out what you can build!By taking this course:You will gain access to 180+ lectures and resources and a wealth of knowledge to help you launch and grow your startup quickly. This proven program has taken founders from zero to revenue in as little as 90 days. Master the core principles of building a successful startup:Startup business strategyLean product developmentFinancial planning & capital raisingPitching fundamentals & soft skillsAbout the instructor: Aaron comes from a Wall Street background and now focuses his efforts on empowering startup and small business founders. He has co-founded and been an early team member in multiple startups, with 2 successful exits to date. Additionally, he has personally mentored more than 1,000 ambitious founders as they have launched and grown their products.

Overview

Section 1: Introduction and course overview

Lecture 1 Kickoff and Introduction

Lecture 2 Instructor Bio

Lecture 3 Course Overview

Lecture 4 Is this right for me?

Lecture 5 3 major skills for founder success

Lecture 6 "Business Scale Engine" methodology

Section 2: Intro to Startups

Lecture 7 Introduction: intro to startups

Lecture 8 Definition of a startup

Lecture 9 Types of businesses

Lecture 10 Major stages of the startup lifecycle

Lecture 11 Practical stages of startup creation

Lecture 12 Characteristics of successful startups

Lecture 13 Key challenges and risks

Lecture 14 The 3 "-fits" that matter

Lecture 15 Division of roles and responsibilities

Lecture 16 Networking and mentorship

Lecture 17 Startup ecosystem stakeholders

Lecture 18 Major tech hubs and geographic thoughts

Lecture 19 Key support businesses

Lecture 20 Connection events

Lecture 21 Ethics and responsibilities

Lecture 22 Homework: intro to startups

Section 3: Must Have Founder Skills

Lecture 23 Introduction: must have founder skills

Lecture 24 Leadership

Lecture 25 Mission and vision

Lecture 26 Step by step: mission and vision

Lecture 27 Motivating and inspiring your team

Lecture 28 Step by step: setting goals

Lecture 29 Building discernment

Lecture 30 Pursuing the optimal

Lecture 31 Analyzing trends and competitors

Lecture 32 Financial acumen

Lecture 33 Sales and negotiations

Lecture 34 Marketing and branding

Lecture 35 Product management

Lecture 36 Taking feedback

Lecture 37 Operational efficiency

Lecture 38 Step by step: efficiency vs. automation

Lecture 39 Team building and management

Lecture 40 Networking and relationship building

Lecture 41 Legal and compliance awareness

Lecture 42 Problem solving and adaptability

Lecture 43 Ethics and integrity

Lecture 44 Addressing conflict and resolving

Lecture 45 Homework: must have founder skills

Section 4: Idea Validation and Market Research

Lecture 46 Introduction: idea validation and market research

Lecture 47 Goals of customer discovery

Lecture 48 Value proposition

Lecture 49 Why do people buy things?

Lecture 50 Understanding startup "problems"

Lecture 51 Problem validation

Lecture 52 Understanding startup "solutions"

Lecture 53 Solution explanation

Lecture 54 Gold standard market sizing

Lecture 55 The best customer discovery mindset

Lecture 56 Why segment customers?

Lecture 57 Key customer segment information

Lecture 58 Top 3 research methods

Lecture 59 What to look for and why?

Lecture 60 Feature battles vs. positioning war

Lecture 61 Customer discovery interview process

Lecture 62 5 starter interview questions

Lecture 63 Helpful interview tips

Lecture 64 Homework: idea validation and market research

Section 5: Business and Revenue Models

Lecture 65 Introduction: business and revenue models

Lecture 66 Business model vs. revenue model

Lecture 67 When do they matter?

Lecture 68 Revenue model specifics

Lecture 69 Popular startup models

Lecture 70 Quick start guide to pricing

Lecture 71 Physical vs. digital goods

Lecture 72 Customer acquisition cost and lifetime value

Lecture 73 Homework: business and revenue models

Section 6: MVP Product Development

Lecture 74 Introduction: MVP product development

Lecture 75 Simple product development steps

Lecture 76 Minimum viable product (MVP)

Lecture 77 Lean startup methodology 101

Lecture 78 Identifying core features

Lecture 79 Development considerations + checklist

Lecture 80 Legal and compliance considerations

Lecture 81 Prototyping and wireframing

Lecture 82 CTO vs. developers vs. dev shops

Lecture 83 Stages to launch MVP

Lecture 84 Key performance indicators (KPIs)

Lecture 85 Homework: MVP product development

Section 7: Financial Projections 101

Lecture 86 Introduction: financial projections 101

Lecture 87 Common financial statements

Lecture 88 Common components of models

Lecture 89 Financial models best practices

Lecture 90 Investor-ready projections checklist

Lecture 91 Tools and resources

Lecture 92 Presentation and communication

Lecture 93 Homework: financial projections 101

Section 8: Go-to-Market and Developing Traction

Lecture 94 Introduction: go-to-market and developing traction

Lecture 95 What is go-to-market?

Lecture 96 What is traction?

Lecture 97 The "perfect" sales process

Lecture 98 Marketing funnel development

Lecture 99 Marketing funnels 101

Lecture 100 Business development

Lecture 101 Growth hacking overview

Lecture 102 Common growth hacks

Lecture 103 Common KPIs: sales, marketing, business development

Lecture 104 Homework: go-to-market and developing traction

Section 9: Required Support Operations

Lecture 105 Introduction: required support operations

Lecture 106 Legal basics

Lecture 107 Compliance and regulations

Lecture 108 Common structure and key terms

Lecture 109 Human resources (HR)

Lecture 110 HR, training, and policy checklist

Lecture 111 Financial planning

Lecture 112 Tax planning

Lecture 113 Financial planning and tax checklist

Lecture 114 Homework: required support operations

Section 10: Capital Raising 101

Lecture 115 Introduction: capital raising 101

Lecture 116 Fundraising 101

Lecture 117 Understanding financing stages

Lecture 118 Exit planning

Lecture 119 Deciding on and testing use of funds

Lecture 120 Valuation overview

Lecture 121 Revenue and valuations

Lecture 122 The big 3 startup investors

Lecture 123 Other common startup investors

Lecture 124 Equity ownership and dilution

Lecture 125 Understanding dilution

Lecture 126 Dilution analysis example

Lecture 127 Investment agreement types

Lecture 128 Accredited investor overview

Lecture 129 Top 3 legal and compliance checks

Lecture 130 Common exemptions

Lecture 131 Data room table of contents

Lecture 132 Investor research and outreach

Lecture 133 Step by step: investor research

Lecture 134 Investor outreach examples

Lecture 135 Investor follow-ups

Lecture 136 Investor feedback

Lecture 137 Negotiations and closing

Lecture 138 Investor relations

Lecture 139 Investor relations checklist

Lecture 140 Homework: capital raising 101

Section 11: Pitch Deck Creation 101

Lecture 141 Introduction: pitch deck creation 101

Lecture 142 Pitch deck overview

Lecture 143 Common pitch deck topics

Lecture 144 Team composition

Lecture 145 Problem overview and validation

Lecture 146 Solution action and impact

Lecture 147 Why now?

Lecture 148 Summary of traction

Lecture 149 Sizing the market

Lecture 150 Business and revenue models

Lecture 151 Competition and competitive advantage(s)

Lecture 152 Go-to-market strategy

Lecture 153 Timeline and milestones

Lecture 154 Financial projections

Lecture 155 Capital and non-capital asks + use of funds

Lecture 156 Step by step: building a pitch deck

Lecture 157 Design checklist for pitch decks

Lecture 158 Homework: pitch deck creation 101

Section 12: Pitching 101

Lecture 159 Introduction to pitching 101

Lecture 160 Why do we pitch?

Lecture 161 4 common pitch types

Lecture 162 Step by step: building a pitch

Lecture 163 Pitch mentality

Lecture 164 Ideal pitch persona

Lecture 165 Pitching to anyone - the ABCs

Lecture 166 Post-pitch follow-ups

Lecture 167 Creating a pitch

Lecture 168 How to ask for things

Lecture 169 Common founder pitfalls

Lecture 170 Gladiator pitch exercise

Lecture 171 Handling Q&A sessions

Lecture 172 Homework: Pitching 101

Section 13: Additional Content: Soft Skills

Lecture 173 Introduction to soft skills

Lecture 174 Emotional intelligence (EQ)

Lecture 175 Communication skills

Lecture 176 Time management

Lecture 177 Public speaking and presentation skills

Lecture 178 Step by step: how to network

Lecture 179 Networking at events

Lecture 180 Networking with investors

Lecture 181 Asking good questions checklist

Lecture 182 Hosting meetings checklist

Lecture 183 Homework: Soft Skills

Startup founders who are interested in successfully growing their startup.,Small business owners who want to learn more about building and scaling their business.,Entrepreneurs who have ideas but aren't sure where to start or how to start on the right foot.,Anyone interested in building a successful business venture.,Anyone looking to learn skills related to business ownership, entrepreneurship, product, and/or marketing.