Simple Sql For Sfmc Program | For Non Technical Students

Master SQL for Salesforce Marketing Cloud: Learn to Use SQL in Automation Studio for Journey Builder

What you'll learn

Master Basic SQL Syntax: Efficiently write and execute SELECT, WHERE, and aggregate functions using logical and comparison operators.

Manipulate and Transform Data: Perform Append, Update, and Overwrite actions, and use JOINs, subqueries, and various SQL functions.

Transform Data for Personalization: Manipulate and retrieve data from multiple Data Extensions to build optimal sending audiences and customize dynamic content

Optimize SQL Queries: Apply techniques for improving query performance and handling large datasets.

Automate Campaigns: Learn to design and automate campaigns in Automation Studio for ongoing or ad-hoc journeys, including data workflows and campaign processes

Utilize Data Views: Retrieve, analyze, and report using SFMC data views for advanced segmentation and insights.

Analyze and Report: Generate custom reports and analyze campaign performance to drive data-driven decisions.

Requirements

No technical background is required for the course.

A basic understanding of Salesforce Marketing Cloud, Email Studio, and Data Extensions will help, but access to SFMC isn’t required.

We’ll provide templates for practice, so you can follow along and build your skills without needing SFMC access.

Description

Welcome to Simple SQL for Salesforce Marketing Cloud (SFMC)! This course is designed for non-technical professionals who want to learn how to utilize SQL to create targeted audiences, automate processes, and build impactful journeys in SFMC. Whether you're new to SQL or looking to upskill for your SFMC role, this course will take you through the essentials and beyond.What You'll Learn:Week 1: Introduction to SQLYou'll start with the basics of SQL, including structure, syntax, and data extensions in SFMC. You'll learn how to master query activities in Automation Studio, and create SQL functions to streamline your work. You'll also learn how to use CASE statements for conditional logic and troubleshoot SQL issues with debugging techniques.Week 2: Audience CreationIn this week, you'll dive deeper into Data Extensions and learn how to create targeted audiences for your campaigns using SQL JOINs, and advanced segmentation strategies. We’ll cover how to use the EXISTS and NOT EXISTS operators and build effective queries to segment your audience based on key data points.Week 3: ReportingHere, you'll learn how to use Data Views in SFMC to enhance audience segmentation and perform data analysis using SQL Aggregate Functions. You'll also discover how to create custom reports and use Staging Data Extensions for efficient data processing, ensuring your reports are accurate and actionable.Week 4: Automation BuildIn the final week, you'll apply everything you've learned to design and automate workflows in Automation Studio and Journey Builder. You'll create real-world journeys, such as event promotions, welcome journeys, reactivation campaigns, and anniversary journeys, ensuring you can implement end-to-end automation in SFMC.Additional Skills:Learn how to create custom fields using SQL to simplify AMPscript dynamic content and personalization for emails, SMS, and Journey Builder decision splits.Practical Projects:Work on Build-With-Me Projects that demonstrate how to apply SQL in Automation Studio and Journey Builder.You'll have hands-on projects that cover building and automating targeted audiences, creating custom reports, and developing end-to-end automated journeys.By the end of this course:You'll be able to create SQL queries to segment and target audiences for email and SMS campaigns.You'll have the skills to build and automate journeys in SFMC using SQL.You'll be ready to use SQL in Automation Studio to streamline your campaigns and reporting processes.You'll understand how to analyze and report on your campaign data to make informed, data-driven decisions.This course is tailored to beginners and non-technical professionals looking to expand their SFMC capabilities. Start today and take your career to the next level with Simple SQL for SFMC!

Overview

Section 1: Week 1: Introduction to SQL

Lecture 1 Welcome to the Simple SQL for SFMC Program

Lecture 2 Introduction to SQL

Lecture 3 Data Extensions and Key Concepts

Lecture 4 Fundamentals of SQL

Lecture 5 Mastering Query Activities in Automation Studio

Lecture 6 SQL Functions: Part 1

Lecture 7 Conditional Logic with CASE Statements

Lecture 8 Debugging SQL - Tips and Techniques

Lecture 9 Sample Brief Exercise 1: High Value Campaign for LuxeTravelCo

Lecture 10 Sample Brief Exercise 1: Solution Walkthrough + Answers

Lecture 11 Sample Brief Exercise 2: Segmented Email Campaign for FitLife Gym

Lecture 12 Sample Brief Exercise 2: Solution Walkthrough + Answers

Section 2: Week 2: Audience Creation

Lecture 13 Welcome to Week Two

Lecture 14 Understanding Keys and Data Extension Relationships

Lecture 15 Creating Targeted Audiences: Using EXISTS and NOT EXISTS

Lecture 16 Advanced Audience Segmentation with SQL JOINS

Lecture 17 Unlocking the Potential of Sub-Queries in SQL

Lecture 18 SQL Techniques for Effective Record Deduplication

Lecture 19 SQL Functions: Part 2

Lecture 20 Sample Brief Exercise 1: Loyalty Program Promotional Offer

Lecture 21 Sample Brief Exercise 1: Solution Walkthrough + Answers

Lecture 22 Sample Brief Exercise 2: Loyalty Program Property Promotions Email

Lecture 23 Sample Brief Exercise 2: Solution Walkthrough + Answers

Section 3: Week 3: Reporting

Lecture 24 Welcome to Week Three

Lecture 25 Getting Started with Data Views in SFMC

Lecture 26 Using Data Views for Advanced Targeting

Lecture 27 Data Analysis with SQL Aggregate Functions

Lecture 28 Using Staging Data Extensions for Efficient Data Processing

Lecture 29 SQL Functions: Part 3

Lecture 30 Creating Customized Reports Using Data Views and SQL

Lecture 31 Sample Brief Exercise 1: Advanced Audience Targeting for a Discount Campaign

Lecture 32 Sample Brief Exercise 1: Solution Walkthrough + Answers

Lecture 33 Sample Brief Exercise 2: Aggregating Customer Survey Data

Lecture 34 Sample Brief Exercise 2: Solution Walkthrough + Answers

Section 4: Week 4: Automated Design

Lecture 35 Welcome to Week Four

Lecture 36 Journey Builder Overview

Lecture 37 Automated Journeys: Workflow and Data Design

Lecture 38 Event Promotion Automation Build

Lecture 39 Welcome Series Automation Build

Lecture 40 Reactivation Automation Build

Lecture 41 Anniversary Automation Build

Designed for non-technical professionals in the SFMC industry.,No need to know every detail—just the key concepts to get started.,Learn SQL fundamentals to take your SFMC knowledge to the next level.,Perfect for marketers, data analysts, and campaign specialists looking to automate and personalize their campaigns.,Ideal for professionals wanting to use SQL in Automation Studio and Journey Builder.,For anyone looking to streamline their SFMC workflows using SQL for reporting, data segmentation, and automation.