Public Relations For Startups 2023

PR Public Relations Course for Startups

What you'll learn

PR

Public Relations

Media Relations

Startup Marketing

PR for Startups

Public Relations for Startups

Media Relations for Startups

Requirements

None

Description

Learn practical public relartions (PR) for startups in this new course from renowned instructor Dekker Fraser. Key Public Relations Learnings:Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & ScalingHow to get a lot of media attention and virality with minimal budgetGetting awards to drive salesCreative approaches for PR viralityHow to leverage the advantages startups have over large companies to garner attentionReal case studies and tutorials that demonstrate my success with public relationsGrowth hacks such as advertising and direct mail pitches to journalistsPowering search engine optimization (SEO) with public relationsPiggybacking off bigger brandsPodcast marketingInfluencer marketingBuilding and automating media outreach listsResearching media outlets and journalistsUsing the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PRWriting a press releaseLeveraging stories for maximum reachThe types of stories and story angles to writeHow to interviewDekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth. Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from Columbia Business School.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Concept Cars

Section 2: Soliciting

Lecture 3 Soliciting for Public Relations 1

Lecture 4 Soliciting for Public Relations 2

Lecture 5 SparkToro

Section 3: Storytelling

Lecture 6 PR Storytelling 1

Lecture 7 PR Storytelling 2

Lecture 8 PR Storytelling 3

Lecture 9 PR Storytelling 4

Lecture 10 Public Relations Storytelling Examples

Section 4: Scaling

Lecture 11 Scaling Public Relations 1

Lecture 12 Scaling Publications 2

Section 5: Your Outreach List

Lecture 13 The Best Approach

Lecture 14 Finding or Buying a List

Lecture 15 Rent a List

Lecture 16 Compile or Build a List

Lecture 17 Build a List from Scratch (continued)

Lecture 18 Your List- Conclusion

Section 6: Cold Email Outreach

Lecture 19 LinkedIn Sales Navigator & Outreach

Lecture 20 Introduction to Digital Marketing with Cold Emails

Lecture 21 Cold Email Marketing Tip #1

Lecture 22 Cold Email Marketing Tip #2

Lecture 23 Cold Email Marketing Tip #3

Lecture 24 GDPR & Cold Email Marketing Compliance

Lecture 25 Cold Email Marketing Tip #4

Lecture 26 Cold Email Marketing Tip #5

Lecture 27 Cold Email Marketing Tip #6

Lecture 28 Cold Email Marketing Tip #6 Explained

Lecture 29 SAMPLE EMAIL MARKETING

Lecture 30 Cold Email Marketing that Worked on Me!

Lecture 31 Case Study on Email Marketing

Lecture 32 Measuring Success of Email Marketing

Lecture 33 BDR Email Marketing Advice

Lecture 34 New Email + Warming It Up

Lecture 35 Deliverability Checklist for Email Marketing

Lecture 36 Data-Driven Cold Email Marketing Insights

Lecture 37 Bounce Rate

Section 7: Virality and Word of Mouth

Lecture 38 Virality

Lecture 39 Word of Mouth (McKinsey & Company)

Lecture 40 Understanding Word of Mouth 1

Lecture 41 Understanding Word of Mouth 2

Startup Marketers,Startup Founders,Startup CEOs,Startup Marketing Managers,Marketing Agencies,Marketing Consultants