Product Management Specialisation | Get Your First Pm Job

The most comprehensible guide to become a product manager from the scratch and land your first job in product management

What you'll learn

Understand the varying role of a Product Manager through different types and sizes of companies

Understand the Product Lifecycle and how it applies to every product

Understand the modern Product Development Process that both Fortune 500s and Startups adhere to

How to structure and run a customer interview

Build user personas based on both qualitative and quantitative data

Apply the AARRR framework to your product

Understand the fundamentals of UX/UI

Understand the Product Analytics

Create Prototypes as a PM

Create MVP using No code tools

Build Designs in Figma

Learn the basics of SQL

Learn the basics of Mixpanel

Understand how to lead Product Led growth

Learn common coding languages

Requirements

No pre-requisites about PM knowledge

A computer with access to the internet

Description

You'll acquire the comprehensive skill set that encompasses the entire Product Management process, spanning from generating ideas to conducting market research, UX wireframing, prototyping, understanding technology, analyzing metrics, and ultimately building the product using user stories, project management, scoping, and leadership. The course includes interviews with experienced PMs, Q&A sessions with students, and a thorough guide on preparing for and acing Product Management job interviews.Currently, there are over 5,000 job listings worldwide actively seeking Product Managers, offering an average annual salary of $120,000. The demand for Product Management is growing rapidly, as companies increasingly recognize the crucial role it plays in their success.Navigating entry into the field can be challenging, given the absence of dedicated degrees or certifications in Product Management. Many Product Managers traditionally entered the field through luck or connections. Our course changes that narrative by providing you with up-to-date insights into all the necessary skills for Product Management. We eliminate the ambiguity, guiding you through what you need to learn and do, all presented by a seasoned Product Management professional.No prior knowledge is required for students; we'll cover the fundamentals, teach you how to apply them, guide your progression into an advanced product manager, and ultimately enhance your chances of securing a Product Management position.

Overview

Section 1: Introduction to Product Management

Lecture 1 Introduction to the course

Lecture 2 Who is a Product Manager

Lecture 3 Roles and Responsibilities of a PM

Lecture 4 Demand and Salary

Lecture 5 Skills required

Lecture 6 PM Career Ladder and Titles

Lecture 7 Why PMs are Called Mini CEOs

Section 2: Product Manager and Other Similar Roles

Lecture 8 Product Manager VS Project Manager

Lecture 9 Product Manager VS Product Owner

Section 3: Product Discovery - Performing Market Research

Lecture 10 Introduction to Market Research

Lecture 11 TAM, SAM, SOM

Lecture 12 Competitor Analysis

Lecture 13 Business Model Canvas

Section 4: Product Discovery - Performing User Research

Lecture 14 Qualitative Vs Quantitative Methods

Lecture 15 Quantitative data - Surveys and NPS

Lecture 16 User Interviews

Lecture 17 User Personas

Lecture 18 User Journey Mapping

Section 5: How to create prototypes as a product manager?

Lecture 19 Introduction

Lecture 20 Wireframes

Lecture 21 Building Interactive Prototype

Lecture 22 Popular Tools for Prototyping

Section 6: What is an MVP ( Minimum Viable Product) ?

Lecture 23 MVP and its Importance

Lecture 24 Introduction to No Code Tools

Lecture 25 Build Measure Learn Framework

Section 7: Working with Designers as a PM

Lecture 26 Working with Designers | Introduction

Lecture 27 Introduction to Product Design

Lecture 28 Working with Product Designers

Lecture 29 Design Communication | Design Communication Tools

Lecture 30 Introduction to Zeplin

Section 8: UX UI basics for Product Managers

Lecture 31 UX & UI | Introduction

Lecture 32 UX vs UI: What's the Difference?

Lecture 33 Design System

Lecture 34 Visual Principles

Section 9: Introduction to Design Thinking

Lecture 35 Design Thinking | Introduction

Lecture 36 Application of Design Thinking

Lecture 37 Design Sprint Framework

Lecture 38 Design Sprint & Sprint Planning | Introduction

Section 10: Introduction to Design Tools | Figma

Lecture 39 Popular Design Tools | Adobe Xd Vs Figma Vs Sketch

Lecture 40 Getting Started with Figma

Lecture 41 Figma Workshop 1

Lecture 42 Figma Workshop 2

Section 11: Product Development Lifecycle

Lecture 43 Agile Manifesto and Principles | Introduction

Lecture 44 Agile Project Management

Lecture 45 Agile in Today's Software Development

Lecture 46 Scrum Framework | Introduction to Scrum

Lecture 47 Project Management Exams | Introduction to CSPO and PSPO exams

Section 12: Communicating Requirements

Lecture 48 Communicating Requirements | What is a PRD?

Lecture 49 Draft your First PRD

Lecture 50 PRFAQ | What is a PRFAQ Document?

Lecture 51 Draft your First PRFAQ

Lecture 52 Sprint Planning | Story Mapping

Lecture 53 Release Planning

Lecture 54 Backlog Grooming

Section 13: Introduction to Product Roadmap

Lecture 55 Introduction to Product Roadmap | Product Roadmapping Tools

Lecture 56 Draft your Product Roadmap

Lecture 57 Introduction to Product Plan | Building Product Roadmap with Product Plan

Section 14: Prioritisation Frameworks

Lecture 58 Rice Prioritisation Framework

Lecture 59 The Value VS Effort Model

Lecture 60 The MoSCoW Prioritization Method - Explanation and Best Practices

Section 15: Introduction to JIRA

Lecture 61 JIRA Basics | Introduction

Lecture 62 Creating Epics and User Stories In JIRA | Epics> Stories> Tasks

Lecture 63 Release plan, sprint planning in JIRA

Section 16: Product Analytics

Lecture 64 Product Metrics | Introduction

Lecture 65 Product Analytics Vs Marketing Analytics Vs Business Intelligence

Lecture 66 Product Metrics 101

Lecture 67 North Star Metrics

Lecture 68 NPS vs CSAT vs CES

Lecture 69 Goal Setting Metrics | What are OKRs?

Lecture 70 Output Vs Outcome Metrics

Lecture 71 Popular Frameworks | Heart Framework Explained

Lecture 72 AARRR Framework

Lecture 73 SWOT Analysis

Lecture 74 Product Analysis | Introduction

Lecture 75 Funnel & Cohort Analysis

Lecture 76 User Segmentation & Retention Analysis

Section 17: Product Analytics Tools

Lecture 77 Understanding SQL | SQL for Product Managers

Lecture 78 Basics of SQL

Lecture 79 Introduction to Popular Product Analytics Tools

Lecture 80 Mixpanel | Mixpanel Walkthrough

Lecture 81 Product Analysis in Mixpanel

Section 18: Introduction to Product Marketing

Lecture 82 Product Marketing | Introduction

Lecture 83 Product Marketing Manager VS Product Manager

Lecture 84 Product Market Fit

Lecture 85 Common Indicators of Achieving PMF

Lecture 86 Go To Market Strategy | Choosing your GTM

Lecture 87 GTM template walkthrough

Lecture 88 Product Monetization | Common Pricing Models

Lecture 89 Common Business Models

Section 19: Product-Led Growth

Lecture 90 Introduction

Lecture 91 Growth Matrix

Lecture 92 Race Car Growth Framework

Lecture 93 Growth Product Manager

Section 20: Tech for Non Tech PMs

Lecture 94 Introduction to Common Coding Languages

Lecture 95 Introduction to System Design

Lecture 96 Introduction to API

Lecture 97 The AI-ML-Powered PM

Anyone looking to get a job in Product Management,Anyone wanting to transition into Product Management,Already established Product Managers who want to advance their skillset,Entrepreneurs looking to master the product development process,UX Designers looking to transition to Product Management,Sales and Marketing team members looking to transition to Product Management,Customer Support team members looking to transition to Product Management,Graduates looking to start or continue their career,Software Engineers looking to transition to Product Management,Data scientists looking to transition to Product Management