Pro Blogging: Create High-Quality Posts With Wordpress & Ai

Learn how to write smarter, faster and more effective blog posts step by step, that rank and convert

What you'll learn

Master the technical aspects of structuring blog posts for optimal on-page SEO, including proper use of headings and meta descriptions.

Learn to harness generative AI to generate engaging, SEO-friendly blog content quickly.

Create compelling feature images the right way.

Understand how to research viable topics for your blog that are worth publishing content on.

Sidestep beginner mistakes with images, categories, tags, and other technical elements that can hinder your blog’s performance.

Explore strategies to monetize your blog through affiliate marketing, sponsored posts and display advertising..

Requirements

You should already have a blog setup (with WordPress ideally but alternative CMS's are fine) where you're currently publishing content.

A working computer and internet access are also required.

Description

Unlock the power of blogging as a dynamic content marketing tool with this complete course designed for beginner bloggers, small business owners, and content creators wanting to learn how to blog correctly for content marketing purposes. That means creating content that ranks and converts your traffic in some meaningful way.Writing content for your blog is not the same as writing an essay. While essays focus on academic structure and linear arguments, blog writing must be scannable, structured for the web, and optimized for search engines. Blog readers skim,  they look for headlines, bullet points, and actionable insights. In this course, you’ll learn how to break free from academic habits and adopt a blog first writing style that uses: Proper headings (H2, H3) Short paragraphsKeywords Internal linkingFormatting strategies that improve on-page SEO and more.Various ways to make money blogging.You’ll also discover how to guide both your readers and search engines through your content with clarity and structure that include CTAs to drive conversions, elements essays ignore.One of the biggest mistakes new bloggers and small business owners make is treating their blog like a personal journal. Writing whatever they feel like, whenever they feel like it. While blogging can be fun and creative, successful blogs focused on revenue are strategic, not random. If you want readers, traffic, and growth, you need to create content that’s focused, valuable, and aligned with what your audience is searching for. In this course, you’ll learn how to go from casual writing to purposeful blogging, combining creativity with content strategy and AI tools to produce posts that people actually find, read, and share.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Pro Blogging for Content Marketing

Lecture 2 Create content people actually want

Lecture 3 Understanding keyword research (the most important blogging skill)

Lecture 4 Long tail keyword vs short tail keywords

Lecture 5 Using title tags correctly

Lecture 6 Breadcrumbs - What they are and how to use them

Lecture 7 Permalink structure explained

Lecture 8 Wall of text: Blogging is not the same as writing an essay

Lecture 9 How to properly use images and videos in your bog posts

Lecture 10 Image ALT text explained

Lecture 11 Create feature images like a professional designer

Lecture 12 Meta data for blog posts done right

Lecture 13 Using internal and external links

Lecture 14 When and why you need to use anchor links (and how)

Lecture 15 Categories and tags explained

Lecture 16 Leveraging high converting design elements in your content

Lecture 17 Adding in a final call to action (CTA)

Lecture 18 The top ways to monetize your blog

Lecture 19 Purpose driven content

Section 3: Creating Blog Posts With Generative AI

Lecture 20 What is ChatGPT?

Lecture 21 Understanding Google E-E-A-T

Lecture 22 Keyword research using ChatGPT

Lecture 23 What is the search intent?

Lecture 24 Create an outline

Lecture 25 Optimize content

Lecture 26 Titles and meta descriptions made with AI

Lecture 27 How to create images with ChatGPT

Lecture 28 Evaluate article

Lecture 29 Generative AI Alternatives

Beginner bloggers and small business owners looking to leverage content marketing.