Mastering Product Management: Strategy, Design, Execution

Learn end-to-end product management from discovery to design thinking, roadmaps, and successful product delivery.

What you'll learn

Understand the complete product lifecycle from idea to launch.

Apply first principles and critical thinking in product decisions.

Conduct user and market research to discover real user needs.

Validate product ideas using feasibility and tech insights.

Prioritize features using models like Kano and Value-Effort.

Build product roadmaps, write user stories, and define use cases.

Apply design thinking and UX best practices in product planning.

Create PRDs, journey maps, wireframes, and user flow diagrams.

Set product goals using OKRs and track success using key metrics.

Develop strategic product documents aligned with business goals.

Communicate with tech, design, and business teams effectively.

Build confidence to lead product teams with structured execution.

Requirements

No prior product management experience is required — this course is beginner-friendly.

A curious mind and willingness to learn through structured, real-world frameworks.

Basic understanding of business or technology concepts can be helpful but not essential.

Access to a laptop or desktop with internet connectivity for project work and exercises.

A notebook or digital tool (like Notion, Miro, or Google Docs) for notes and practice exercises.

Description

“Product management is not about building more. It’s about building what matters.”Remember, great products aren’t built by chance—they’re built by product managers who deeply understand users, validate ideas before building, and execute with strategic clarity.Welcome to Mastering Product Management: Strategy, Design, Execution, a comprehensive, real-world course created to take you from zero to confident product leader—regardless of your background.Why This Course, and Why Now?Whether you’re:A beginner dreaming of a PM career,A founder building your first digital product,A working professional aiming to switch roles,Or a product manager looking to sharpen execution…This course is designed to equip you with every core skill a modern PM must master—with zero fluff, no jargon, and total clarity.Get a practical, holistic view of product management, combining:Strategic thinkingCustomer empathyBusiness alignmentUX & Agile collaborationTools and templates you’ll actually useWhat Makes This Course Different?Unlike many PM courses that are too theoretical, too tech-focused, or too shallow, this course takes a balanced approach.Created by Pranjal Sarkar, a senior product leader with 18+ years of experience and 12+ B2B product launches across domains like AI, Cybersecurity, Manufacturing, EdTech, and Retail Supply Chains, the course is grounded in real-world expertise, not just textbook definitions.You not only understand how great products are built—you learn how to build them yourself.Here’s What You Master Across 7 Value-Packed Modules:Foundations: What is Product Management? How does it fit within tech, business, and design? What makes great PMs succeed?Research & Discovery: Learn how to deeply understand user needs, apply first principles, write powerful problem statements, and estimate market size using real-world techniques.Validation: Master feasibility analysis (tech, business, financial), stakeholder alignment, prioritization models like Kano, and write use cases that engineers and designers love.Planning & Strategy: Set vision, mission, and measurable OKRs. Build strategic roadmaps. Write compelling business cases and define success through clear metrics.Design Thinking & UX for PMs: Apply design thinking frameworks. Understand accessibility, usability, and interaction design to build delightful and inclusive user experiences.Execution Tools: Learn to create journey maps, user flows, wireframes, and crystal-clear PRDs. Become the PM who communicates well and reduces friction across teams.Leadership & Communication: Understand how to align cross-functional teams, manage stakeholders, present roadmaps, and lead with influence—not authority.By the End of This Course:Lead product discovery, research, and validation with confidenceCommunicate clearly with design, engineering, and marketing teamsUse proven frameworks like Kano, Value vs Effort, OKRs, and PRDsBuild strategic roadmaps aligned with business and user valueApply design thinking and UX best practices to ship better featuresTransition from “order-taker” to “product thinker”Present yourself as a job-ready PM or founder who truly understands how to build great productsWho Should Enroll:Aspiring PMs or students curious about product managementStartup founders or solopreneurs building digital productsDevelopers, designers, or marketers transitioning into product rolesJunior PMs who want structure and clarityBusiness or operations folks working with product teams

Overview

Section 1: Fundamentals of Product Management

Lecture 1 Understanding of Product

Lecture 2 Understanding Product Management

Lecture 3 Identifying Influencers, Buyers & Users

Lecture 4 Crafting User Personas and User Needs

Lecture 5 Critical Thinking

Lecture 6 First Principles Thinking

Section 2: Research Mindset & Critical Thinking for PMs

Lecture 7 Understanding Product Research Part-1

Lecture 8 Understanding Product Research Part-2

Lecture 9 Product Thinking

Lecture 10 Root Cause Analysis Technique

Lecture 11 Using the Pareto Principle for Research

Lecture 12 Writing a Clear Problem Statement

Section 3: Product Discovery & Validation Techniques

Lecture 13 Competition Analysis Frameworks

Lecture 14 Market Sizing & Estimation Techniques

Lecture 15 Concept Mapping for Innovation

Section 4: Validating Ideas with Tech, Feasibility & Prioritization

Lecture 16 Understanding of Software Development Lifecycle

Lecture 17 Understanding the Tech Stack for PMs

Lecture 18 Conducting Feasibility Analysis

Lecture 19 Prioritizion Framework

Lecture 20 Writing Themes, Epics, and User Stories

Lecture 21 Creating Use Cases That Align with User Needs

Section 5: Strategic Planning for Product Managers

Lecture 22 Introduction to Agile for PMs

Lecture 23 Building a Business Case for Your Product

Lecture 24 Crafting Product Vision & Mission

Lecture 25 Defining Success: Metrics & OKR Part-1

Lecture 26 Defining Success: Metrics & OKR Part-2

Lecture 27 Building a Solid Product Strategy

Section 6: Design Thinking & UX for PMs

Lecture 28 Applying Design Thinking in PM

Lecture 29 UX Best Practices for PMs

Section 7: Execution Tools: From Journey Maps to PRDs

Lecture 30 User Journey Mapping

Lecture 31 Creating a User Flow Diagram

Lecture 32 Introduction to Wireframing

Lecture 33 Building a Product Roadmap

Lecture 34 Writing Requirement Documents

Aspiring product managers who want a structured, real-world foundation to break into the field.,Working professionals in tech, marketing, design, or business looking to transition into product roles.,Startup founders and entrepreneurs who want to build customer-centric, scalable products.,Students and early-career professionals eager to understand product thinking and career paths.,Anyone curious about product management, innovation, and solving real-world business problems.