Marketing Management - Mm Fundamentals 101 To Advanced

A Complete Package - Marketing Beginners Guide | Case Studies | Advanced Marketing Strategy | Applications in Real World

What you'll learn

Learn and understand the marketing concepts to strategise the marketing campaign for the better and improved business results.

Marketing is extremely essential for any organization or business to create awareness about their products and services, to grab the attention of the consumers

The marketing training helps the professional to build drafts and strategies for promoting the business’s products and services.

The marketing training helps to understand the types of customers and their mindsets, it helps to create an effective strategy for promoting a product/service

Learn to create awareness about the product, its features, and benefits compared to similar products available in the market.

This training will help any marketing professional to design and implement an effective marketing strategy for their organization.

Requirements

Willingness to do this course: Not everyone would be interested to do this comprehensive marketing course because maybe you’re from a different background and that’s completely okay. But until and unless you’ve interest and commitment to do this course and apply what you learn, this Marketing certification would be of no value to you.

You may not know anything about marketing, but if you have common sense, this Marketing training wouldn’t be an issue for you.

Description

Most of us view marketing as a cheesy, pushy tactic to get people to buy something that they don’t want to buy.But marketing is far from that. It isn’t pushy or cheesy; rather it’s the way companies reach out to customers to serve them. And many people think that there’s no difference between marketing and selling. In truth, sales are just a part of marketing. And sales come after marketing.As an example, we can talk about selling a product.Let’s say that your company would want to sell 1000 pieces of a product you just launched. Now before even the sales would start, you need to start promoting the product on both online and traditional media. You can give ads, do content marketing, conduct SMM, or give advertisements on TV. No matter what you do to promote the product, it is called marketing. Marketing would continuously go on. And as a result, you would receive queries and leads for your products. And your salespeople would follow the leads and serve the potential customers with your products and would close the deal.That’s how the whole thing works.If you’re working as a marketing manager, your job is to bring as many leads as you can for the sales team. The sales team then will take the leads and reach out to the prospects and close the deal. And then your customer service department would reach out to your customers for collecting feedback so that you can improve your products and understand the ever-changing needs of your customers.

Overview

Section 1: Introduction

Lecture 1 Course Introduction

Lecture 2 Introduction to Marketing Universe

Lecture 3 Definition

Section 2: Concept

Lecture 4 Concept

Lecture 5 Concept Continue

Lecture 6 History of Marketing Practice and Thought

Lecture 7 Across the Ages

Lecture 8 Across the Ages Continue

Section 3: Orientation

Lecture 9 Marketing Orientation

Lecture 10 Marketing Orientation Continue

Lecture 11 Periodization's

Lecture 12 Critical Developments Marketing Practice

Lecture 13 History of Marketing Thought

Lecture 14 Dominant Schools of Marketing Thought

Section 4: Marketing Mix

Lecture 15 Marketing Mix

Lecture 16 Marketing Mix Continue

Lecture 17 Digital Marketing Mix

Section 5: Marketing Environment

Lecture 18 Marketing Environment Introduction

Lecture 19 Micro Environment

Lecture 20 Macro Environment

Lecture 21 Environmental Scanning

Section 6: Marketing Research and Segmentation

Lecture 22 Marketing Research Part 1

Lecture 23 Marketing Research Part 2

Lecture 24 Marketing Research Part 3

Lecture 25 Market Segmentation

Lecture 26 Market Segmentation Continue

Lecture 27 Market Segmentation History

Lecture 28 Market Segmentation Strategy

Lecture 29 Target Markets Selection

Lecture 30 Marketing Communication

Section 7: Marketing Planning

Lecture 31 Marketing Planning

Lecture 32 Marketing Planning Continue

Section 8: Marketing Types

Lecture 33 Marketing Types Part 1

Lecture 34 Marketing Types Part 2

Lecture 35 Marketing Types Part 3

Lecture 36 Marketing Types Part 4

Section 9: Marketing Strategy

Lecture 37 Marketing Brand Biosphere

Lecture 38 Marketing Strategy

Lecture 39 Strategic Marketing

Lecture 40 Strategic Marketing Continue

Section 10: Marketing Plan

Lecture 41 Marketing Plan Introduction

Lecture 42 Marketing Plan Objectives

Lecture 43 Situational Analysis External

Lecture 44 Situational Analysis Internal

Lecture 45 Analysis and Forecasting

Lecture 46 Marketing Strategy Product

Lecture 47 Market Strategy Price

Lecture 48 Marketing Strategy Segmentation

Lecture 49 Marketing Strategy Promotion

Lecture 50 Marketing Strategy L and SCM

Lecture 51 Implementation Matrix

Lecture 52 Output and Performance

Lecture 53 Performance Analysis

Lecture 54 Utility and ROMI

Lecture 55 Marketing Effectiveness

Lecture 56 The Future of Marketing

Section 11: Marketing Case Study #1

Lecture 57 Intro to Course

Lecture 58 Intro to Marketing

Lecture 59 Course Overview

Lecture 60 Vision and Mission Statement

Lecture 61 IRIC Nileposts

Lecture 62 Force Multiple

Lecture 63 Transformation Suite

Lecture 64 Functional Solutions

Lecture 65 Technology Solutions

Lecture 66 Objective

Lecture 67 Key Observations

Lecture 68 Key Observations Continue

Lecture 69 Marketing Initiatives

Lecture 70 Brand Matrix

Lecture 71 Brand Matrix Complements

Lecture 72 Brand Pedigree-Equity-Valuation

Lecture 73 Brand Identity-Image-Awareness

Lecture 74 Brand Cognizance-Visualization-Appreciation

Lecture 75 Brand Experience-Trust-Parity

Lecture 76 Marketing Plan

Lecture 77 Marketing Audit

Lecture 78 Marketing Audit Continue

Lecture 79 Geo Assessment Profile

Lecture 80 SWOT Analysis

Lecture 81 PESTLE Analysis

Lecture 82 Marketing Triad

Lecture 83 Initial Marketing Blitzkrieg

Lecture 84 Digital Marketing Offensive

Lecture 85 Digital Marketing Offensive Continue

Lecture 86 Tangible Marketing Dominance

Lecture 87 Budgetary Allocation

Lecture 88 Evaluation and Course Correction

Lecture 89 Objective Realization and Impact Analysis

Section 12: Marketing Case Study #2

Lecture 90 Intro to Course

Lecture 91 Marketing Introduction

Lecture 92 Company Overview

Lecture 93 Vision and Mission Statement

Lecture 94 IRIC Mileposts

Lecture 95 Industry Positions

Lecture 96 Sales Figures Disparate Entities

Lecture 97 Global Presence

Lecture 98 2012 Performance

Lecture 99 Top 3 Countries Sales

Lecture 100 Socio-Environmental and Health Performance

Lecture 101 Product Based Vertical Segmentation

Lecture 102 Key Observations

Lecture 103 Marketing Strategy

Lecture 104 Pre-Marketing Ethos

Lecture 105 Geographical Assessment Profile

Lecture 106 Marketing Audit Complements

Lecture 107 PESTLE Analysis

Lecture 108 Consumer Analysis

Lecture 109 Market Analysis

Lecture 110 SWOT Analysis

Lecture 111 Company Objective

Lecture 112 Target Allocation

Lecture 113 Product Parameters

Lecture 114 Brand Matrix

Lecture 115 Marketing Actions cape Differentiation

Lecture 116 Pricing Strategy

Lecture 117 Pricing Strategy Continue

Lecture 118 Promotional Strategy

Lecture 119 Logistics and Supply Chain Management

Lecture 120 Implementation Matrix

Lecture 121 Evaluation and Course Correction

Lecture 122 Performance Analysis

Lecture 123 Objective Realization and Impact Analysis

Entrepreneurs: If you have a business and you want to grow your business to its next level, you need to learn marketing. That’s why this Marketing certification course is so very important. As an entrepreneur, just do this course on marketing and you may not need to do anything on marketing shortly. This course is practical and designed in such a way that one can apply it in real-life scenarios.,Professionals: If you’re in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go.,Students: This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right.