Marketing In Web3 Master Class

Learn everything you need to know about Web3, how to be a Web3 marketer, and how to protect your consumers within Web3.

What you'll learn

Learn the basic lingo within Web3 and why they matter.

Understanding how marketing spend should differ from Web2 tactics.

How to protect your clients/consumers from scams in Web3.

Various Web3 marketing verticals, their success stories, and how they got there.

Social media deep dive to understand how specific social platforms work with Web3.

Understand every type of NFT and how to use them for your brand or clients.

Requirements

No Web3 experience needed. This is an Intro course to all a new marketers in Web3.

Description

With over 15 years of experience in marketing, branding, and strategy; Ellyse Trethric dives into what she has learned in the last 4 years working in Web3. From the innovation of the blockchain, to the evolution of NFTs, there are massive differences between marketing in Web2 and Web3 that can make or break product launches. This is where you will learn everything you need to know about Web3 to get going on your first project and succeed. It's all about being transparent, understanding the lingo, knowing how to connect to community, and being truly genuine.  Web3 isn't going anywhere and all marketers should learn where the world of selling and consumer experiences is going before they are left in the dust. A.I. can't do everything and finding where you can make your mark in the world is going to set you apart.Today is your first step into a new world that is quickly taking over traditional marketing. This is where you will learn the future of marketing and what is expected of you as a marketer, or business owner, to know in the next few years like the back of your hand.Are you ready to have fun learning and gain valuable resources for your success? Let's go!

Overview

Section 1: Introduction to Web3 (Web3 101)

Lecture 1 Intro

Lecture 2 What is Web3?

Lecture 3 What is Centralized vs Decentralized?

Lecture 4 What is the blockchain?

Lecture 5 What is a crypto wallet?

Lecture 6 What is a smart contract?

Lecture 7 What is an NFT?

Lecture 8 Why are NFTs important?

Lecture 9 What is an NFT marketplace?

Lecture 10 What is the metaverse?

Lecture 11 What is a token? Plus kinds of tokens.

Lecture 12 What are DAOs?

Lecture 13 What are social platforms of Web3?

Section 2: Marketing Basics in Web3

Lecture 14 Review of Web1, Web2, & Web3

Lecture 15 Community in Web3 vs Mass Marketing in Web2

Lecture 16 Where should marketing dollars be spent in Web3

Section 3: NFT Deep Dive

Lecture 17 Intro to NFT Deep Dive Course

Lecture 18 Review: What is an NFT?

Lecture 19 Kinds of NFTs

Lecture 20 A.I. art and what it means for the art community.

Lecture 21 What is token gating?

Lecture 22 What is utility?

Lecture 23 Applications of Utility NFTs

Lecture 24 NFTs for charity

Section 4: Web3 Marketing Verticals

Lecture 25 Course 4 Intro

Lecture 26 IRL Fashion

Lecture 27 Food & Beverage

Lecture 28 Sports

Lecture 29 What do NFTs mean to musicians who have been ruled by agents/agencies?

Lecture 30 Galleries

Lecture 31 DAOs

Lecture 32 Metaverse Marketing

Lecture 33 DeFi Marketing

Lecture 34 Course End Remarks

Section 5: Social Media Deep Dive

Lecture 35 Course 5 Intro

Lecture 36 The Importance of Community

Lecture 37 Twitter

Lecture 38 Discord

Lecture 39 Telegram

Lecture 40 Lens Protocol

Lecture 41 TikTok

Lecture 42 Instagram & Facebook

Lecture 43 Pinterest

Lecture 44 Forums

Lecture 45 End of Course Remarks

Section 6: Consumer Protections & Scams

Lecture 46 The importance of security protections in Web3

Lecture 47 Verification

Lecture 48 KYC & KYB

Lecture 49 Scams To Be Aware Of

Section 7: Go-To-Market Strategies

Lecture 50 Links for Course

Lecture 51 Develop Your Product or Service

Lecture 52 Building A Strong Brand Identity

Lecture 53 Defining Your Target Audience

Lecture 54 Building A Website Or Platform

Lecture 55 Developing A Marketing Plan

Lecture 56 Establishing Partnerships & Collaborations

Lecture 57 Launching And Promoting Your Product

Lecture 58 Providing Excellent Customer Support

Lecture 59 Scaling Your Web3 Business

Marketers who are looking to promote Web3 products,Community leaders looking to understand how to connect to Web3 communities,Business owners who want to offer Web3 products