Marketing & Consumer Psychology For Top Marketers

The 40+ human biases that Top 1% Marketers leverage to influence online decisions, behavior & emotions of their customer

What you'll learn

Learn cutting-edge marketing psychology with one of the most awarded digital marketing agencies within the UK

From fear, reciprocity and diminished sensitivity, to obedience, learn to leverage 40+ human biases to influence the behaviour of your audience online

Learn how to use consumer psychology to drive more sales, engagement and loyalty

Become part of the Top 1% Marketers who go beyond just "clicking buttons": learn the science underlying the use of tools and conversion optimisation actions

Requirements

A flexible mindset, and real desire to become a 1% Top Marketer

Description

The course exposes you to a wide range of psychological principles, and how they affect human judgment when people purchase things online. Learn how to make use of fear, depression, the myth of "less is more", first impressions, last impressions, priming, networks, obedience to authority, diminishing sensitivity, and many more, to your advantage.The course approaches marketing & consumer psychology both from a scientific and practical perspective. You will gain access to a large amount of research, studies, and practical applications to help you understand what drives people's decisions to buy online, engage with your products and brand, and more.99% of marketers focus on tools and "clicking buttons - yet tools are simple means to leveraging cutting-edge human psychology. Learn 40+ human biases that the Top 1% Marketers leverage to influence the online behavior and emotions of their consumers.Learn digital marketing with one of the most awarded digital marketers in the UK!Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB&I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.I am confident that at the end of this course, you will become a better marketer than 99% of marketers out there.

Overview

Section 1: Attributing free will to humans is not an ethical judgement (Yuval Noah Harari)

Lecture 1 The Consciousness Illusion: Two Systems of Decision Making

Lecture 2 The Purple Cow

Lecture 3 First Impressions Matter (Confirmation bias)

Lecture 4 …but what you remember first matters too (Availability Bias)

Lecture 5 …and don't forget the last impressions, either

Lecture 6 Relevant beats cool (The Hallo Effect)

Lecture 7 It's All About the Feelings (The Mood heuristic)

Lecture 8 Power of feelings: a case study in Fear

Lecture 9 Reciprocity and…inverted reciprocity

Lecture 10 The world gets faster: a feeling of impatience

Lecture 11 Monkey see, monkey do (Emotional Contagion)

Lecture 12 Copy and feelings

Lecture 13 Images and feelings

Lecture 14 Video and feelings

Lecture 15 Sound and feelings

Lecture 16 Familiarity and feelings (The Familiarity Principle)

Lecture 17 Not everyone sees Red (Impact of Colour)

Lecture 18 To conclude…

Lecture 19 Beware the large incentive trap…

Lecture 20 …but don't be afraid of using Free

Lecture 21 The Power of (Wrong) Associations

Lecture 22 Everything is relative (The Relativity Principle)

Lecture 23 Probabilities suck…

Lecture 24 Give people a reason…any reason

Lecture 25 The tick that makes the difference…

Lecture 26 And…ask them a question

Lecture 27 Don't invite them in your bed on the first date (The Ascending Model)

Lecture 28 But when you get them in your bed…don't spoil it all (Classical Conditioning)

Lecture 29 The surprising effects of Scarcity

Lecture 30 The Myth of "Less is More" (The "Sources of Power" Paradox)

Lecture 31 Monkey do, Monkey believe…(The Endowment Effect)

Lecture 32 The White Bear Challenge…

Lecture 33 Launch to the Moon (The Power of Expectations)

Lecture 34 The Long Tail

Section 2: Growing Social

Lecture 35 The Power Of (Perceived) Similarity

Lecture 36 The 3 Degrees of Influence Principle

Lecture 37 Empathy and Adverse Experience traps

Lecture 38 Obedience to Authority (a Disturbing Experiment)

Lecture 39 In conclusion…

Section 3: Reviews matter…in ways you may not imagine

Lecture 40 Follow the Herd? (Some Interesting experiments)

Lecture 41 An (un)conscious proces

Lecture 42 The Funny (and Powerful) effect of Anchoring

Lecture 43 The Primacy Effect

Section 4: There is Hope for OK products too

Lecture 44 An interesting fMRI Study…

Lecture 45 The Sunk Cost Fallacy

Lecture 46 The Zeigarnik Effect

Section 5: Money Counts…just not in the way you may think

Lecture 47 The Contrast Effect

Lecture 48 Side by side

Lecture 49 Door in the face

Lecture 50 Diminishing sensitivity

Lecture 51 Who's paying?

Lecture 52 Social values pay off…literally

Section 6: Make them work for it…and time it well

Lecture 53 Joining Marines and Special forces

Lecture 54 The Illusion of Willpower

Lecture 55 A disturbing experiment

Section 7: Final Thoughts

Lecture 56 Final Thoughts

Any marketer looking to be at the top of their profession, as practiced within a multi London based Digital Growth Agency