Marketing Black Box: Cracking The Code Of Consumers

Master Consumer Behavior, Persuasive Marketing, and High-Converting Funnels to Boost Sales and Build a Lasting Brand

What you'll learn

Learn how emotional and logical factors influence buying behavior and how to leverage psychological triggers for increased sales.

Discover how to create compelling offers, apply scarcity, urgency, and loss aversion, and use psychological pricing techniques to drive conversions.

Analyze case studies of successful brands like Nike, Apple, and Tesla to uncover the strategies that turned them into household names.

Gain the skills to design high-converting funnels, incorporate behavioral triggers, and create long-lasting customer loyalty loops.

Requirements

No prior experience required – This course is designed for anyone who wants to master consumer psychology and marketing, regardless of experience level.

Basic understanding of marketing concepts – While no specific expertise is necessary, familiarity with fundamental marketing principles will help you get the most out of this course.

Willingness to learn and apply new techniques – An open mind and readiness to experiment with advanced marketing tactics and consumer behavior strategies.

Access to a computer and internet – All course materials, slides, and resources will be available online, and learners should have the ability to access and interact with these resources.

Description

Unlock the secrets behind consumer behavior and elevate your marketing strategy with Marketing Black Box: Cracking the Code of Consumers. This course is your ultimate guide to understanding the psychological triggers that drive consumer decisions and how to leverage these insights to create persuasive offers, build a powerful brand, and design marketing funnels that work on autopilot.Throughout 10 engaging modules, you'll learn how to apply behavioral economics, master legendary marketing techniques, and use cutting-edge digital strategies to influence your audience. From the science of persuasion and crafting irresistible offers to building long-term customer loyalty and future-proofing your marketing knowledge, this course covers everything you need to take your marketing efforts to the next level.Whether you're a marketing professional, business owner, or aspiring marketer, this course will equip you with actionable tools and strategies to boost conversions, enhance customer engagement, and create a brand that lasts.What you'll learn:The psychology of why people buy and how to influence their decisions.Advanced marketing techniques, including crafting irresistible offers and viral content.How to design high-converting marketing funnels that drive sales effortlessly.The impact of digital surveillance, data, and behavioral triggers in modern marketing.Get ready to crack the code of consumer behavior and become a master of marketing persuasion.

Overview

Section 1: Section 1: The Psychology of Why People Buy

Lecture 1 Lecture 1.1: Why People Buy – The Psychology of Decision-Making

Lecture 2 Lecture 1.2: Emotional vs. Logical Buyers – How to Speak to Both

Lecture 3 Lecture 1.3: The Science of Persuasion – Cialdini’s 6 Weapons of Influence

Lecture 4 Lecture 1.4: Loss Aversion – Why People Hate Losing More Than Winning

Lecture 5 Lecture 1.5: Anchoring Effect – Manipulating Perceived Value

Lecture 6 Lecture 1.6: Scarcity & Urgency – How to Make People Act Now

Lecture 7 Lecture 1.7: Choice Paralysis – Why Too Many Options Kill Sales

Lecture 8 Lecture 1.8: The Halo Effect – How One Positive Trait Influences Everything

Lecture 9 Lecture 1.9: Behavioral Economics – How Humans Make Irrational Choices

Section 2: Section 2: Psychological Triggers That Boost Sales

Lecture 10 Lecture 2.1: Social Proof – Why People Follow the Crowd

Lecture 11 Lecture 2.2: Priming – How to Influence People Without Them Knowing

Lecture 12 Lecture 2.3: The Zeigarnik Effect – Why Unfinished Tasks Hold Attention

Lecture 13 Lecture 2.4: The Peak-End Rule – Why First & Last Impressions Matter

Lecture 14 Lecture 2.5: The Mere Exposure Effect – Why Familiarity Breeds Trust

Lecture 15 Lecture 2.6: Status Signaling – Why People Buy for Social Recognition

Lecture 16 Lecture 2.7: The Decoy Effect – How Fake Options Boost Sales

Lecture 17 Lecture 2.8: Identity Marketing – Selling Who Your Customer Wants to Be

Section 3: Section 3: Legendary Marketing Stunts (Case Studies)

Lecture 18 Lecture 3.1: The De Beers Diamond Myth – How They Made Diamonds Essential

Lecture 19 Lecture 3.2: Tesla’s Zero Ad Budget Strategy – Turning PR Into Profit

Lecture 20 Lecture 3.3: Apple’s 1984 Ad – How Rebellion Became a Product

Lecture 21 Lecture 3.4: Marlboro Man – Turning a Feminine Product Into Masculinity

Lecture 22 Lecture 3.5: Nike’s Colin Kaepernick Ad – Why Controversy Sells

Lecture 23 Lecture 3.6: Beats by Dre – How Celebrities Made Headphones Cool

Lecture 24 Lecture 3.7: IHOP’s Fake Rebrand – How Outrage Boosts Attention

Lecture 25 Lecture 3.8: Red Bull’s Stratos Jump – Marketing in Outer Space

Lecture 26 Lecture 3.9: Starbucks’ Pumpkin Spice Latte – Manufacturing Seasonal Cravings

Lecture 27 Lecture 3.10: KFC’s Chicken Shortage – How Crisis Became PR Gold

Section 4: Section 4: Digital Surveillance & Modern Marketing

Lecture 28 Lecture 4.1: How Google Controls the Internet – The Search Monopoly

Lecture 29 Lecture 4.2: Facebook’s Attention Economy – Selling Your Time

Lecture 30 Lecture 4.3: Amazon’s Algorithm – How They Predict Your Next Purchase

Lecture 31 Lecture 4.4: Netflix’s Recommendation Engine – Keeping You Addicted

Lecture 32 Lecture 4.5: Data Surveillance – How Companies Track You Everywhere

Lecture 33 Lecture 4.6: The Shadow Funnel – How People Buy Without Realizing

Lecture 34 Lecture 4.7: Surveillance Capitalism – How Your Data Is Monetized

Lecture 35 Lecture 4.8: Geo-Targeting – How Brands Track Your Location

Lecture 36 Lecture 4.9: The Data Auction – How Your Information Is Sold in Microseconds

Section 5: Section 5: Hidden Marketing Tricks Brands Use

Lecture 37 Lecture 5.1: Dark UX Patterns – How Interfaces Manipulate Users

Lecture 38 Lecture 5.2: The "Freemium" Model – Why Free Costs You More

Lecture 39 Lecture 5.3: Price Discrimination – Why You Pay More Than Others

Lecture 40 Lecture 5.4: Invisible Upsells – How to Make People Spend More

Lecture 41 Lecture 5.5: Dynamic Pricing – Real-Time Revenue Optimization

Lecture 42 Lecture 5.6: The Scarcity Loop – Building Perpetual Demand

Lecture 43 Lecture 5.7: The Feedback Loop – Why Social Media Is an Infinite Scroll

Section 6: Section 6: Building a Brand That Lasts

Lecture 44 Lecture 6.1: Building an Unstoppable Brand Narrative

Lecture 45 Lecture 6.2: Designing a Brand Personality That Sticks

Lecture 46 Lecture 6.3: How to Build a Community Around Your Brand

Lecture 47 Lecture 6.4: Building Long-Term Brand Equity

Lecture 48 Lecture 6.5: Controlling Perception – Shaping What Customers Believe

Lecture 49 Lecture 6.6: Hacking the Mental Availability of Your Brand

Section 7: Section 7: Advanced Marketing Techniques & Tactics

Lecture 50 Lecture 7.1: Engineering Viral Content – The Science of Sharing

Lecture 51 Lecture 7.2: Reverse Engineering Competitor Marketing Strategies

Lecture 52 Lecture 7.3: Leveraging Psychological Pricing in E-Commerce

Lecture 53 Lecture 7.4: Advanced Behavioral Targeting – Reaching the Right Person

Section 8: Section 8: Mastering Marketing Funnels

Lecture 54 Lecture 8.1: How to Build Marketing Funnels That Sell on Autopilot

Lecture 55 Lecture 8.2: Crafting Magnetic Lead Magnets

Lecture 56 Lecture 8.3: Using Fear Without Crossing Ethical Lines

Lecture 57 Lecture 8.4: How to Use Behavioral Triggers in Marketing Funnels

Section 9: Section 9: Future-Proofing Your Marketing Knowledge

Lecture 58 Lecture 9.1: The Art of Unlearning – Staying Ahead in Marketing

Lecture 59 Lecture 9.2: Hacking News Cycles for Free Publicity

Lecture 60 Lecture 9.3: Creating Evergreen Campaigns That Work Forever

Lecture 61 Lecture 9.4: Crisis Marketing – How to Turn Failures into Wins

This course is perfect for anyone looking to unlock the secrets of what drives consumer decisions and transform that knowledge into effective marketing strategies.