Mailchimp Audiences: A Deep Dive 2023

A complete Mailchimp training course, with 40 play-a-long video lessons written by #1 leading Mailchimp Pro Partners

What you'll learn

Learn advanced features of Mailchimp

Learn how to manage your Mailchimp audience

Learn advanced tags, groups and segments

Learn how to improve customer relations with personailzation

Requirements

A Mailchimp account with basic knowledge of Mailchimp usage

Description

The course is design and written by leading Mailchimp Pro Partner Chimp EssentialsA look into Mailchimp audience management, exploring tags, groups and segments.  This course is intended to teach you the importance of proper audience management as well as the power of segmenting your audience for advance personalization. The course is suitable for beginners as well as advanced user who want to learn the advanced tools that Mailchimp has to offer. We have worked with thousands of Mailchimp users across the globe and we see the same issues users are facing with audience management and we have taken it upon ourselves to teach people the correct way of organizing and managing a Mailchimp audience. Creating an audienceAudience dashboard overviewMessage inboxRecent growthPredicted demographicsEngagementTop locationsManage contactsView contactsView archived contactsUnsubscribed addressesGroupsSegmentsTagsAdvanced segmentsImport historyAudience exportsContact exportsArchive all contactsAdd contactsAdd a subscriberImport contactsSign up formsForm builderEmbedded formsContact formsSubscriber pop upForm integrationsSurveysSettingsPreferences centreAudience name and campaign defaultsGDPR settingsAudience fields and merge tagsRequired email footer contentEmail beamerGoogle analyticsWebhooksData management tool

Overview

Section 1: Intro

Lecture 1 Introduction

Section 2: Part 1

Lecture 2 Creating an audience

Lecture 3 Audience dashboard overview

Lecture 4 Message inbox

Lecture 5 Recent Growth

Lecture 6 Predicted demographics

Lecture 7 Engagement

Lecture 8 Top locations

Lecture 9 Manage contacts

Lecture 10 View contacts

Lecture 11 View archived contacts

Lecture 12 Unsubscribed addresses

Section 3: Part 2

Lecture 13 Groups

Lecture 14 Segments

Lecture 15 Tags

Lecture 16 Advanced segments

Section 4: Part 3

Lecture 17 Import history

Lecture 18 Audience exports

Lecture 19 Contact exports

Lecture 20 Archive all contacts

Lecture 21 Add contacts

Lecture 22 Add a subscriber

Lecture 23 Import contacts

Section 5: Part 4

Lecture 24 Sign up forms

Lecture 25 Form builder

Lecture 26 Embedded forms

Lecture 27 Contact forms

Lecture 28 Subscriber pop up

Lecture 29 Form integrations

Lecture 30 Surveys

Section 6: Part 5

Lecture 31 Settings

Lecture 32 Preferences centre

Lecture 33 Audience name and campaign defaults

Lecture 34 GDPR settings

Lecture 35 Audience fields and merge tags

Lecture 36 Required email footer content

Lecture 37 Email beamer

Lecture 38 Google analytics

Lecture 39 Webhooks

Lecture 40 Data management tool

Email marketers who want to improve audience management