Linkedin | Attract Recruiters And Build Your Personal Brand

Get discovered: optimize your profile, attract opportunities, and stand out in interviews

What you'll learn

LinkedIn profile optimization to attract recruiters and increase profile views.

Strategic use of keywords in headlines, summaries, and experience to boost visibility in LinkedIn searches.

Effective networking techniques to build valuable connections and create real career opportunities.

How to stand out from the competition using AI tools and personal branding strategies applied to LinkedIn.

Practical job interview tips focused on improving communication, posture, and strategic answer preparation.

How to build a solid career plan using LinkedIn as the main tool for positioning, authority, and professional growth.

Ongoing profile analysis and adjustments using metrics such as SSI (Social Selling Index), content engagement, and profile visits.

Planning and execution of strategic content, including posts, videos, carousels, and articles to boost authority and reach.

Requirements

This course is a golden opportunity for those new to LinkedIn: no prior experience required.

Whether you’ve never used LinkedIn before, this course is your gateway to mastering the platform.

A unique opportunity for beginners who want to learn how LinkedIn can boost their careers.

If you're starting from scratch, this course will quickly teach you how to transform your profile.

Description

LINKEDIN | Build Your Personal Brand and Attract RecruitersTransform your LinkedIn profile into a powerful opportunity engine! In the PROFILE HIGHLIGHT course, you’ll discover how to strategically optimize your profile, strengthen your digital presence, and build a magnetic personal brand that attracts recruiters and valuable career connections.What’s Inside the CourseOur step-by-step methodology guides you through all aspects of LinkedIn—from profile fundamentals to advanced AI-driven optimization and strategic networking. Whether you're job hunting, preparing for a career transition, or seeking visibility in your industry, this course will equip you with the skills to stand out.Section 1: Welcome!Get started with a warm welcome and a clear view of the course schedule and structure. Section 2: Why We Are HereUnderstand the purpose behind building a powerful LinkedIn profile and how the platform can unlock new opportunities.Section 3: Measuring Your LinkedIn PerformanceLearn how to track your visibility and influence using LinkedIn’s Social Selling Index (SSI) and other key metrics that show your progress and effectiveness.Section 4: Building Your Highlight ProfileThis is the core of the course. You’ll learn to:Choose a professional profile picture and design an eye-catching cover imageSet up your public profile, contact details, custom URL and call-to-action buttonsStructure your experience, education, projects, and skills for maximum impactWrite a powerful headline, about section, and receive strategic recommendationsOrganize your highlights and review everything with a checklist approachSection 5: Optimizing Your Profile with AILearn how to leverage artificial intelligence to enhance the wording of your experience, skills, and summary sections, creating a more engaging and high-performing profile.Section 6: Job Prospecting on LinkedInDiscover how to actively search for jobs on LinkedIn using both manual and automated methods. You’ll also learn to set up a prospecting bot to increase your efficiency.Section 7: Strategic NetworkingMaster the art of expanding your network intentionally. Build relationships with professionals who can open doors—and learn how to measure your networking effectiveness.Section 8: Building Your PositioningBecome a content creator with impact. Learn how to craft different formats of content (text, carousels, videos, articles) that build your authority and positioning on the platform.Section 9: Final DetailsWrap up your profile with final adjustments and a full recap to ensure your LinkedIn presence is polished and professional.Section 10: Interview PreparationPrepare for interviews by learning how to clearly and confidently communicate your value, aligned with the profile you've built.Section 11: Career Transition on LinkedInLearn how to reposition your profile and narrative if you’re planning to switch industries, roles, or career directions.By the end of this course, you’ll be able to:Build a highly discoverable, recruiter-ready LinkedIn profileCommunicate your value with clarity and confidencePosition yourself as a thought leader through impactful contentGrow your network and open real opportunitiesFeel fully prepared for interviews and transitionsYour LinkedIn profile should work for you—24/7.Start now and take full control of your professional future with a strategic, optimized, and unforgettable LinkedIn presence.

Overview

Section 1: Section 1: Welcome!

Lecture 1 Welcome

Lecture 2 Start here!

Lecture 3 Our schedule

Section 2: Section 2: Why We Are Here

Lecture 4 Why we are here

Lecture 5 LinkedIn overview

Section 3: Section 3: Measuring Your LinkedIn Performance

Lecture 6 Social Selling Index (SSI)

Lecture 7 Other important metrics

Section 4: Section 4: Building Your Highlight Profile

Lecture 8 Introduction

Lecture 9 Profile picture

Lecture 10 Cover image

Lecture 11 Contact information

Lecture 12 Public profile and URL

Lecture 13 Education and Certifications

Lecture 14 Experience

Lecture 15 Projects

Lecture 16 Skills

Lecture 17 Headline

Lecture 18 Industry

Lecture 19 Recommendations

Lecture 20 Custom button

Lecture 21 About section

Lecture 22 Highlights

Lecture 23 Profile verification

Lecture 24 Reviewing your Highlight Profile

Lecture 25 Metrics pause!

Section 5: Section 5: Optimizing Your Profile with AI

Lecture 26 Optimizing Experience

Lecture 27 Optimizing Skills

Lecture 28 Optimizing the About section

Section 6: Section 6: Job Prospecting on LinkedIn

Lecture 29 Introduction

Lecture 30 Setting up the Bot

Lecture 31 Active prospecting

Lecture 32 Other prospecting methods

Section 7: Section 7: Strategic Networking

Lecture 33 Networking

Lecture 34 Let’s measure!

Section 8: Section 8: Building Your Positioning

Lecture 35 Introduction

Lecture 36 Initial guidance

Lecture 37 Text content

Lecture 38 Single post and carousel

Lecture 39 Video content

Lecture 40 Articles

Lecture 41 Other types of content

Section 9: Section 9: Final Details

Lecture 42 Final details

Lecture 43 Recap

Section 10: Section 10: Interview Preparation

Lecture 44 Interview preparation

Section 11: Section 11: Career Transition on LinkedIn

Lecture 45 Career transition

Professionals looking for a new job opportunity,Beginners on LinkedIn,People seeking to grow their professional network,Entrepreneurs and freelancers