Introduction To The Digital Marketing World

Digital Marketing World, SEO, Social Media, Marketing, Website, Email Marketing, Fundamental of digital marketing

What you'll learn

Overview of Online Marketing

The Digital Marketing Framework

The Digital Marketing Basics

Digital Marketing Key Concepts

The Digital Marketing Hub & Spokes

The Digital marketing with your website

Digital Media with paid channels

Digital Marketing with Social Media

Digital Marketing with Email

Marketing analytic Skills

Requirements

Computer and Internet Access

Basic Computer Skills

Motivation to Learn

Language Proficiency

Description

Welcome to the Introduction To Digital Marketing Worlds Course! This course is designed to provide you with a holistic understanding of the various aspects of digital marketing and equip you with essential skills to succeed in the dynamic and ever-evolving digital landscape.Section 1: Abstract and outline of the amazing content of our course.Section 2: Introduction to Digital Marketing In this section, you will be introduced to the fundamentals of digital marketing. We will explore different digital marketing channels, including search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. You will learn how these channels work together to create a cohesive and effective digital marketing strategy.Section 3: Mastering the digital marketing framework: This section focuses on the Fundamental Pillars of Digital Marketing, the difference between Digital Marketing and Non-Digital Marketing (Traditional Marketing), and AIDA Formula for Success. Section 4: The digital marketing Basics which include (Developing a Marketing Strategy: Simplified Steps for Success, defining your value proposition, Identifying your target market, and drafting a one-page marketing plan)Section 5: the digital marketing key concepts, learning Digital marketing: Persuading with data, analytics work in digital marketing, and capturing key insights in your digital marketing.Section 6: We talk about the hub and spokes of digital marketing to outline your online marketing presence, decide on a marketing channel, prioritize marketing, and create powerful marketing messaging and lean messaging.Section 7: Digital marketing With your website learn about How to optimize your website, use copywriting in your marketing, build landing pages that convert, What is SEO, Types, and benefits.Section 8: Digital Media with Paid Channels Paid advertising is a crucial element of modern marketing strategies. This section will focus on different paid advertising models, such as PPC, CPM, CPA, and PPV. We will explore advertising platforms like Google Ads, display advertising, video advertising, and social media advertising. You will learn how to create effective paid campaigns, set budgets, and measure campaign performance.Section 9: Digital Marketing with Social Media Social media marketing plays a significant role in reaching a broader audience. In this section, we will cover various social media platforms, their unique features, and how to create engaging content to attract and retain a social media following. You will learn how to define social media goals, choose the right platforms, build a social media community, and use social media analytics to optimize performance.Section 10: Email Marketing Strategies for Success Email marketing remains a potent strategy for direct and personalized communication with your audience. In this section, you will discover how to develop effective email campaigns, build email lists, create compelling content, and use automation to nurture leads. We will also explore email analytics to measure the success of your email marketing efforts.Section 10: Marketing Analytic Skills In the final section, you will acquire essential marketing analytic skills to make data-driven decisions. We will cover how to select and track relevant metrics, generate reports for marketing analytics, and interpret data to gain actionable insights. You will develop a deep understanding of marketing analytics to optimize marketing strategies and achieve business goals.Join us on this comprehensive digital marketing journey and unlock the potential to thrive in the digital world!

Overview

Section 1: Abstract

Lecture 1 Outline and summery

Section 2: Introduction

Lecture 2 What is Social Media?

Section 3: The Digital Marketing Framework

Lecture 3 The Fundamental Pillars of Digital Marketing

Lecture 4 Digital Marketing VS Non- Digital Marketing (Traditional Marketing)

Lecture 5 The Buyers Journey

Lecture 6 AIDA Formula for Success

Section 4: The Digital Marketing Basics

Lecture 7 Developing a Marketing Strategy: Simplified Steps for Success

Lecture 8 How to define your value proposition

Lecture 9 Identify your target market

Lecture 10 Create your customer persona

Lecture 11 Establish goals for digital marketing

Lecture 12 How to draft a one-page marketing plan

Section 5: The digital marketing key concepts

Lecture 13 Digital marketing: Persuading with data

Lecture 14 How analytics work in digital marketing

Lecture 15 How to capture key insights in your digital marketing

Section 6: The Digital Marketing Hub & Spokes

Lecture 16 How to outline your online marketing presence

Lecture 17 Example Of Bakery Shop

Lecture 18 How to decide on a marketing channel

Lecture 19 How to prioritize in marketing

Lecture 20 How to create powerful marketing messaging

Lecture 21 How to create lean messaging in marketing copy

Section 7: The Digital marketing with your website

Lecture 22 How to optimize your website

Lecture 23 How to use copywriting in your marketing

Lecture 24 How to build landing pages that convert

Lecture 25 What is SEO and benefits

Lecture 26 Three Main Types Of SEO

Section 8: Digital Media with paid channels

Lecture 27 Introduction to paid advertising

Lecture 28 How to identify the value of a customer

Lecture 29 How to budget for paid marketing

Lecture 30 How to create your first paid campaign

Section 9: Digital Marketing with social media

Lecture 31 What is social media?

Lecture 32 Social media marketing: First and Second steps

Lecture 33 How to decide on a social media platform

Lecture 34 How to build and leverage followers

Section 10: Digital Marketing with Email

Lecture 35 The power of email marketing

Lecture 36 How to develop an email marketing plan

Lecture 37 How to measure the success of email

Lecture 38 How to launch successful campaigns: Email tools

Section 11: Marketing analytic Skills

Lecture 39 How to decide what to track in marketing analytics

Lecture 40 How to generate reports for marketing analytics

Section 12: Conclusion

Lecture 41 Continually building digital marketing skills

Lecture 42 Thank You

Aspiring Marketers,Business Owners and Entrepreneurs,Marketing Professionals,Social Media Enthusiasts,Content Creators,Students and Graduates,Small Business Marketing Teams,Professionals in Other Fields