Intermediate Ux Design: The Generalist Approach

Master Timeless UX Principles That Apply to Any Industry, Any Challenge.

What you'll learn

Master the Complete UX Process from interpreting client briefs to professional developer handoffs

Think Strategically About UX Challenges like senior designers

Apply Universal Design Principles that work across any tool, platform, or technology

Navigate Different UX Maturity Levels in organizations from startups to enterprises

Transform Research Into Actionable Strategies using the Crystallisation Process methodology

Design for Both Novice and Expert Users with confidence and clarity

Collaborate Effectively with stakeholders, developers, and business teams

Build Resilience in your career by becoming tool-agnostic and adaptable

Requirements

Basic knowledge of UX and/or product design

Basic computer skills and internet access

No prior work experience necessary

No specific software required — this course is tool-agnostic

Description

The Holistic UX Design Course: Master Universal UX Principles That Transcend Any Tool and Transform Your UX Career With 30 Years of Proven Strategic Wisdom— Course DescriptionHave you ever felt overwhelmed by the vastness of UX design?Perhaps you've just completed your education or have been working in the field for a year or two and wish to broaden your skill set. You might be a seasoned designer looking to expand your expertise beyond your specialisation. Or you might be someone working closely with UX designers who wants to understand the strategic thinking behind great user experiences.Welcome to The Holistic UX Design Course — where you'll learn a universal approach to UX design that you can apply to nearly any project or technology, now and in the future.— Why This Course Is DifferentWhile other courses specialise in specific software, I teach you to think like a UX strategist. Drawing from 30 years of experience across diverse industries, teams, and technologies, I'll share the fundamental principles that have remained constant throughout every shift in tools and trends.This isn't about mastering the latest app — it's about understanding people, processes, and systems. It's about developing a mindset that makes you invaluable, regardless of the software your company uses or the new tools that emerge next year.— Your Journey Through Holistic UX DesignSection 1: The Generalist AdvantageEmbrace the broad perspective that makes you versatile and effectiveLearn the two core perspectives that frame all UX thinkingUnderstand why specialists often miss the bigger pictureSection 2: Client Briefs & Business CasesDecode what clients wantAlign user needs with business goals effectivelyNavigate different levels of UX maturity in organisationsAsk the right questions that lead to successful projectsSection 3: Research & The Crystallisation ProcessMap user environments and understand behaviours deeplyStudy competition strategicallyCollaborate with stakeholders to gather meaningful insightsApply my unique Crystallisation Process for iterative refinementPrioritise to maintain focus on essentialsSection 4: Concepts & Design PhilosophyMaster Object-Oriented UX for scalable design systemsApply Gestalt Principles for intuitive interfacesImplement Systems Thinking for complex interactionsTransform raw data into clearly defined content strategiesAddress systemic issues and identify hidden opportunitiesSection 5: Visual Design & CommunicationCraft interfaces that are both functional and delightfulDive into copy that guides and engages usersNavigate cross-cultural design considerationsStand out from competitors through thoughtful design decisionsSection 6: Professional Delivery & BeyondExecute flawless handoffs to development teamsManage ongoing projects effectivelyImplement personal project management systems like PARAPosition yourself strategically for future opportunities— Real-World ApplicationThroughout the course, we'll work with two comprehensive case studies:A luxury hotel website — focusing on public-facing, novice user interfacesA professional SaaS tool — exploring expert user workflows and complex interactionsWe will, of course, also look into mobile and tablet design extensivelyYou'll see how the same principles apply across vastly different contexts, giving you confidence to tackle any UX challenge.— What Makes This Course Special30 Years of Battle-Tested ExperienceI've worked across every major technological shift in UX — from DOS to AI. The principles I teach have survived them all because they're based on human psychology and strategic thinking.Tool-Agnostic FreedomUnlike others who might lock you into specific software, I provide the freedom to work with any tool your employer uses or any new platform that emerges. Your skills remain valuable regardless of technology changes.Strategic, Not Just TacticalThis isn't about making things look pretty or learning keyboard shortcuts. It's about understanding why specific designs work, how to approach complex problems, and how to communicate your decisions effectively.Practical AssignmentsEach section includes hands-on exercises where you'll apply concepts to real scenarios. Compare your solutions to mine — not to find "right" answers, but to expand your thinking and validate your approach.— Your InstructorMassimo, 30-Year UX VeteranWith three decades of experience spanning multiple industries, technologies, and design paradigms, I've seen what works and what doesn't. More importantly, I've identified the universal principles that transcend any specific tool or trend.I've designed for Fortune 500 companies, startups, government agencies, and everything in between. Now, I'm sharing the comprehensive framework that has guided my entire career — a framework that will make you resilient and valuable in an ever-changing field.— Course BenefitsBy completing this course, you'll: Think strategically about UX challenges, not just execute tasksCommunicate confidently with clients, stakeholders, and teamsAdapt quickly to new tools and technologiesCommand higher rates by offering strategic value, not just technical skillsBuild lasting careers based on principles, not fleeting trendsYou will also receive 26 useful, high-quality downloads to support you throughout this course and your ongoing career, including a glossary index for future reference. This index will make it easy to find the right video when revisiting topics.— Invest in Your FutureStop chasing the latest tools. Start building a foundation that will serve you throughout your entire UX career.Enrol now and join me on this journey to master holistic UX design.See you in the first lesson!

Overview

Section 1: Introduction

Lecture 1 1. Welcome

Lecture 2 1.1 The generalist approach

Lecture 3 1.2 Two perspectives

Section 2: Client Briefs & Business Use Cases

Lecture 4 2. Client Briefs & Business Use Cases

Lecture 5 2.1 How To Read and Interpret the Assignment

Lecture 6 2.1.1 Assignment A

Lecture 7 2.1.2 Assignment B

Lecture 8 2.1.3 What Users & Business Needs

Lecture 9 2.2 The Matrix of User Engagement

Lecture 10 2.3 UX Maturity

Lecture 11 2.4 Chapter Summary

Section 3: Research & Studies

Lecture 12 3. Research & Studies

Lecture 13 3.1 The Environment Map

Lecture 14 3.1.1 The Environment Map - Assignment

Lecture 15 3.2 The Users

Lecture 16 3.2.1 The Users - Approach

Lecture 17 3.2.2 The Users - Example

Lecture 18 3.2.3 The Users - Assignment

Lecture 19 3.3 The Competition

Lecture 20 3.3.1 The Competition - Approach

Lecture 21 3.4 The Stakeholders

Lecture 22 3.4.1 The Stakeholders - Approach

Lecture 23 3.5 Testing, Iterations and the Crystallisation Process

Lecture 24 3.5.1 Testing, Iterations and the Crystallisation Process - Example

Lecture 25 3.6 The Space Rocket

Lecture 26 3.7 Chapter Summary

Section 4: Concepts & Philosophies

Lecture 27 4. Concepts & Philosophies

Lecture 28 4.1 Three Phases of Design

Lecture 29 4.2 Using Current Findings

Lecture 30 4.3 OOUX & IA

Lecture 31 4.3.1 OOUX & IA - Approach - Part I

Lecture 32 4.3.2 OOUX & IA - Approach - Part II

Lecture 33 4.3.3 OOUX & IA - Complex Task Distribution

Lecture 34 4.3.4 OOUX & IA - Assignment

Lecture 35 4.3.5 OOUX & IA - Assignment Debrief

Lecture 36 4.3.6 OOUX & IA - Wrap-up

Lecture 37 4.4 Concept Work & UX Maturity

Lecture 38 4.5 Concept Designs

Lecture 39 4.5.1 Concept Designs - Approach

Lecture 40 4.5.2 Concept Designs - Design Fundamentals

Lecture 41 4.5.3 Concept Designs - The Gestalt Principles

Lecture 42 4.5.4 Concept Designs - Shaping of Individual Elements

Lecture 43 4.5.5 Concept Designs - Definition of Interactions

Lecture 44 4.5.6 Concept Designs - Assignment

Lecture 45 4.5.7 Concept Designs - Shaping the Overall Experience

Lecture 46 4.5.8 Concept Designs - Systems Thinking, Part I

Lecture 47 4.5.9 Concept Designs - Systems Thinking, Part II

Lecture 48 4.5.10 Concept Designs - Systems Thinking, Part III

Lecture 49 4.6 Iterations and Annotations, Part I

Lecture 50 4.6.1 Iterations and Annotations, Part II

Lecture 51 4.7 Chapter Summary - OOUX & IA

Lecture 52 4.7.1 Chapter Summary - Concept Designs

Section 5: Visual Design & Copy

Lecture 53 5. Visual Design & Copy

Lecture 54 5.1 Design Process

Lecture 55 5.2 Design Vocabulary

Lecture 56 5.2.1 Design Vocabulary - Cultural Considerations

Lecture 57 5.3 Design Construction

Lecture 58 5.3.1 Design Construction - Fonts & Colours

Lecture 59 5.3.2 Design Construction - Icons

Lecture 60 5.3.3 Design Construction - Representation

Lecture 61 5.4 Production Value, Part I

Lecture 62 5.4.1 Production Value, Part II

Lecture 63 5.4.2 Production Value - Summary

Lecture 64 5.5 Visual Design Assignment

Lecture 65 5.5.1 Visual Design Assignment Debrief

Lecture 66 5.6 Chapter Summary

Section 6: Finalisations, Handoffs & Beyond

Lecture 67 6. Finalisations, Handoffs & Beyond

Lecture 68 6.1 Handoffs

Lecture 69 6.2 Ongoing Projects, Part I

Lecture 70 6.2.1 Ongoing Projects, Part II

Lecture 71 6.2.2 Ongoing Projects, Part III

Lecture 72 6.3 Project Management and the PARA System

Lecture 73 6.4 Chapter Summary

Lecture 74 6.5 The Role of UX

Beginning UX Designers (0-2 years experience) seeking solid strategic foundations,Career Changers wanting a comprehensive UX understanding beyond just tools,Specialised Designers feeling constrained and wanting broader perspectives,Product Owners & Developers needing to understand UX thinking and process,Anyone tired of tool-specific tutorials that might become outdated someday