Indian E-Commerce Industry Deep Dive

Course for MBA students, Industry Professionals and Business Consultants

What you'll learn

Dynamics of Indian E-Commerce industry with real time data, examples and use cases

Business Models

Sourcing and Inventory Models

Analysis of performance of key E-commerce companies like Amazon, Flipkart, Big Basket, Grofers, Pepperfry etc

Acquisition strategies of Flipkart and Amazon

Rise and Fall of Snapdeal

Jiomart - Business models, Acquisitions and Milestones

B2B E-Commerce segment

Category Analysis of online groceries and online furniture

How ONDC is going to impact Indian E-Commerce industry

Future Trends in Indian E-commerce industry

Requirements

Basic interest in understanding about Indian E-Commerce industry, key companies and the business models

Description

IntroductionIndian E-Commerce industry has grown exponentially to become a US $ 100 bn industry in 2022 and is expected to reach $350 bn in 2030.  India is expected to become the 3rd largest global e-commerce market by 2026.  Industry is composed of  companies with different business models.   E-commerce companies are one of the important recruiters in b-schools for variety of roles including technology, marketing, operations, merchandising etc.   Many E-commerce companies also offer PPOs based on the performance in Summer Internship projects.  This course covers the Indian E-commerce industry in great depth which will help b-school students and professionals who are interested in a career in E-Commerce industry.  It will also help consultants working on projects related to E-commerce industry.  Salient FeaturesThe instructor bring the experience of  teaching this course at top b-schools in India including top IIMs and ISB.Real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years. Many interesting stories and use cases have been included.The industry data will be updated periodically to reflect the latest trends. COURSE CONTENTSOverview of Indian E-Commerce IndustrySize, Growth and SegmentsGrowth DriversCategory wise SalesSourcing and Inventory ModelsOnline GroceriesSize and GrowthBusiness ModelsAnalysis of Inventory and Hyper Local ModelBig BasketFinancial Performance over the yearsAnalysis of Business SegmentsPrivate Labels and Loyalty ProgramGrofers Turnaround StoryOnline Furniture OverviewAnalysis of Pepperfry’s Business Model and PerformanceComparison of Flipkart and Amazon (India)Customer EngagementMarket shares in Top CategoriesFestive season performanceLast Mile deliveryFinancial performanceAcquisition Strategy of Flipkart and Amazon (India)Flipkart’s acquisitionsAmazon – Future Retail storyWhy Amazon is acquiring minority stake in Indian Retail companies?Story of SnapdealUptrend in 2014-16Crisis in 2017Mini-turnaround after 2017JiomartBusiness ModelMilestones and acquisitionsB2B E-CommerceImportance of MSMEs in B2B E-Commerce segmentAnalysis of Indiamart’s Business ModelAnalysis of Udaan’s Business ModelONDCWhat is it?How it is going to impact Indian E-Commerce industry?Future Trends in Indian E-commerce Industry

Overview

Section 1: Indian E-Commerce Overview

Lecture 1 Introduction

Lecture 2 Course Overview

Lecture 3 Size, Growth and Segments

Lecture 4 Growth Drivers

Lecture 5 Category wise Sales

Lecture 6 Sourcing and Inventory Models

Section 2: Analysis of Online Groceries Segment

Lecture 7 Online Groceries Overview

Lecture 8 Illustration - Hyperlocal vs Inventory model

Lecture 9 Performance Comparison of Inventory and Hyper Local model

Lecture 10 Hyperlocal in Food delivery

Section 3: Analysis of Big Basket and Grofers / Blinkit

Lecture 11 Overview of Big Basket

Lecture 12 Big Basket Business Segments

Lecture 13 Analysis of BB Daily

Lecture 14 BB Instant

Lecture 15 BB Q

Lecture 16 BB Fresho

Lecture 17 BB Beauty

Lecture 18 Big Basket Private Label and Loyalty Program

Lecture 19 Grofers Turnaround Story

Section 4: Online Furniture

Lecture 20 Online Furniture Overview

Lecture 21 Pepperfry

Section 5: Flipkart, Amazon (India) and Jiomart

Lecture 22 Flipkart vs Amazon - Comparison

Lecture 23 Flipkart Vs Amazon - Comparison (Contd…)

Lecture 24 Flipkart Vs Amazon - Customer Perception

Lecture 25 Acquisition strategy of Flipkart

Lecture 26 Acquisition Strategy of Amazon (India)

Lecture 27 Amazon -Future Retail Deal Overview

Lecture 28 Why Amazon is acquiring minority stakes in Indian Retail companies?

Lecture 29 Amazon - Future Legal Battle

Lecture 30 Importance of Indian Market for Amazon

Lecture 31 Amazon and Flipkart - Last Mile Delivery

Lecture 32 Jiomart Overview

Lecture 33 Jiomart Business Models and Milestones

Section 6: Story of Snapdeal

Lecture 34 Snapdeal : 2014 to 2017

Lecture 35 Snapdeal - Mini Turnaround

Section 7: B2B Ecommerce

Lecture 36 MSME Scenario

Lecture 37 Indiamart Business Model

Lecture 38 Indiamart Performance Analysis

Lecture 39 Udaan

Section 8: ONDC and Future Ecommerce Trends

Lecture 40 ONDC

Lecture 41 Future Trends

B-school students looking for a career in E-Commerce,Working managers of Retail, FMCG, E-commerce or Technology industries,Consultants doing a project for a E-commerce company,B-school faculties who want to incorporate E-commerce industry perspective as part of their course