How To Build A Powerful Brand That Fuels Growth

Sharpen your brand positioning & strategy skills to create powerful brands that fuel growth in 7 hours!

What you'll learn

Understand why you need a strong positioning and coherent strategy in order to drive long-term sustainable growth.

Become clearer on how to create a brand positioning that is coherent, consistent and sharp, which will subsequently influence all areas of the mix.

Identify how consistency creates and sustains meaningful and distinctive brands.

Understand how a tight brand positioning will lead to a purpose that can inspire your brand’s narrative.

Learn how to make strategic choices that will help drive growth and equity for the long term.

Requirements

No marketing experience is required but having some business experience or education will be beneficial

Description

As a marketer, you know you need to nurture your brand in a fast-changing world in order to ensure long-term and sustainable growth. However these efforts are often deprioritized to focus on more short-term tactical activities, which make brand teams miss out on long-term brand-building opportunities.With the this bootcamp, you will learn how to transform your business into a brand that sells itself. Learn directly from marketing practitioners and get access to knowledge and frameworks used by experienced marketers that will help you secure your brand’s long-term growth.Who is this bootcamp for?Experienced Marketers who want a THOROUGH AND STRUCTURED REMINDER of the FOUNDATIONAL MARKETING PRINCIPLES, whilst adding new tools and frameworks to their arsenal.Aspiring Marketers who want to LAY THE FOUNDATIONS to help them pivot towards their new career paths, specifically looking for PRACTICAL KNOW-HOW BEYOND MARKETING THEORYMarketing or Brand Teams who want to IMPROVE THEIR PRACTICAL BRAND KNOW-HOW, via a guided and structured approach to foster a universal team language, understanding and toolbox.Experienced or aspiring consultants who want to ENHANCE THEIR STRATEGIC PROBLEM-SOLVING capabilities to address different marketing challenges in growing a business.Current or Aspiring Business Owners who want to ESTABLISH THEIR BRAND, GROW THEIR BUSINESS, and learn how marketing can help them achieve their goals.

Overview

Section 1: Introduction

Lecture 1 Welcome to the Bootcamp!

Lecture 2 Download your WorkBook!

Section 2: Module 1: Introduction to brand positioning

Lecture 3 The importance of a brand-led business

Lecture 4 Vision & Positioning

Lecture 5 What is positioning and why it matters

Lecture 6 Download your additional resources!

Section 3: Module 2: What makes brands great

Lecture 7 What makes brands great

Lecture 8 The principles behind great brands

Lecture 9 Positioning as our North Star

Lecture 10 Additional resources: videos

Section 4: Module 3: Your role as a brand guardian

Lecture 11 Ensure the relevance of your positioning

Lecture 12 Execute with consistency

Lecture 13 Be insightful - always

Lecture 14 Download your additional resources!

Section 5: Quiz 1

Section 6: Module 4: Exploring the foundations of a brand positioning

Lecture 15 Root strengths

Lecture 16 When and where to compete

Lecture 17 Identifying your target

Lecture 18 Insight on your target

Lecture 19 BONUS MODULE: Getting under the skin of your consumer

Section 7: Module 5: Purpose at the heart of positioning

Lecture 20 What is purpose and why does it matter?

Lecture 21 Driving purpose-led growth

Lecture 22 Download your additional resource here!

Section 8: Module 6: Exploring the output of brand positioning

Lecture 23 Benefits and Reasons-to-Believe

Lecture 24 Personality and Tone-of-Voice

Lecture 25 Download your additional resources here!

Section 9: Quiz 2

Section 10: Module 7: Brand Strategy for Growth

Lecture 26 A brand's strategic role

Lecture 27 Identifying your brand architecture

Lecture 28 Growing your core

Lecture 29 Extensions and stretches

Lecture 30 Download your additional resources here!

Section 11: Quiz 3

For aspiring marketers and brand owners