Growth Marketing Masterclass: From Zero To Scale

Growth Experimentation, Building Hypotheses, Iterative Optimization, Dynamic Creative Optimization, Scaling Campaigns

What you'll learn

Building a Growth Marketing Strategy

Leveraging Growth Marketing Framework to Drive Growth

Building Hypotheses for Experimentation

Creating Experiments Based on Personas

Building Customer Journeys

Developing Communication Strategy

Building a Media Plan based on Targets

Creating an Engagement Strategy

Customer Nurturing Strategy

Growth Experimentation

Iterative Optimization

Test & Measure Experiments

Scaling Experiments

Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization Framework

$100mn Fundraise Case Study

IPL Case Study

Swiggy Case Study

Requirements

Basic Understanding of Marketing & Digital

Description

This Growth Marketing Course is built on a proven, real-world framework used to scale marketing campaigns for startups, agencies, and global brands alike. Whether you're starting from scratch or looking to optimize your existing efforts, this course will give you the skills, tools, strategies, optimization techniques and mindset needed to drive measurable, scalable growth.What You’ll Learn:Discovery: Define your business goals, uncover market trends, analyze competitors, and gain deep insights into your customers.Strategy: Build actionable customer personas, map end-to-end customer journeys, and craft marketing and engagement strategies that convert and retain.Growth Execution: Learn how to design growth hypotheses, prioritize ideas, test hypotheses, analyze results, iterate quickly, and scale what worksCase Study: $100mn Fundraise through Growth Marketing DCO: Further you will learn the power of Dynamic Creative Optimization. From crafting DCO hypotheses to executing strategies, measuring their impact, and scaling campaigns effectively, you’ll gain a comprehensive understanding of the entire DCO marketing journey.DCO Strategy: You’ll learn how to segment data and set up the necessary marketing infrastructure to execute successful DCO campaigns. Moreover, you'll discover the power of dynamic creative templates, learning how to automate, iterate, and scale your campaigns to maximize their impactCase Study: Learn from Indian Premier League DCO Case Study and Foodtech DCO Case StudyThrough a step-by-step breakdown, real-world examples, and actionable templates, you’ll understand how to:Launch and grow campaigns from zeroBuild strategies tailored to your customer journeyLeverage data to improve ROI and reduce wasteCreate a culture of experimentation and continuous improvementWhether you're a marketing professional, startup founder, freelancer, or business owner, this course will empower you to drive predictable and repeatable growth — from zero to scale

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Introduction to Growth Marketing

Lecture 2 What is Growth Marketing?

Lecture 3 Principles of Growth Marketing

Section 3: The Growth Marketing Framework

Lecture 4 Framework Step 1: Discovery

Lecture 5 Framework Step 2: Strategy

Lecture 6 Framework Step 3: Growth Experimentation, Iterative Optimization & Scale

Section 4: Case Studies

Lecture 7 Case Study: Raised $100mn Through Growth Experimentation

Section 5: Introduction to Dynamic Creative Optimization (DCO)

Lecture 8 Understanding Dynamic Creative Optimization & How it Differs from Google & Meta

Section 6: The Dynamic Creative Optimization Framework

Lecture 9 Framework Step 1: Insights

Lecture 10 Framework Step 2: DCO Strategy

Lecture 11 Framework Step 3: Iterate, Automate & Scale

Section 7: DCO: Case Studies

Lecture 12 Case Study: Hostart IPL (Moment Marketing)

Lecture 13 Case Study: Swiggy (FoodTech)

Businesses, Marketers, Digital Marketers Looking to Scale their Marketing Programs