Employer Branding Strategy And Process

Learn the complete Employer Branding with Process, Strategy, Best Practices, Implementation and Case study with example

What you'll learn

Understand the importance of employer branding and its impact on talent acquisition and retention.

Develop a strategic employer branding plan aligned with the organization's goals and values.

Identify and implement effective employer branding initiatives to attract top talent and enhance employee engagement.

Align the employer brand with the company culture to create an authentic and attractive organizational identity.

Measure and evaluate the effectiveness of employer branding efforts to continuously improve the strategy and achieve desired outcomes.

Learn the process of collecting information for branding.

Learn the benefits of Employee Branding, Strategy and Process alignment.

Learn different Branding best practices.

Learn the step by step implementation of Employer branding startegy.

Analyse Example of an employer branding case study based on a hypothetical scenario.

Requirements

Basic understanding of Business function and different strategy alignment

Basic understanding of social media, forms and policy creation

Description

Description:This course provides a comprehensive understanding of employer branding strategy and process management. It covers key concepts, tools, and techniques to create and maintain a strong employer brand, enhancing the organization's reputation and attracting top talent. Participants will learn how to develop an employer branding strategy, establish a unique value proposition, align the brand with company culture, optimize recruitment and retention processes, and measure the effectiveness of employer branding initiatives. The course combines theoretical knowledge with practical insights from industry experts.Key Highlights:Develop a successful employer branding strategyCreate a unique value proposition for your organizationAlign employer branding with company cultureOptimize recruitment and retention processesMeasure the effectiveness of employer branding initiativesCurriculumIntroduction1. High employer value2. Employer brand3. Company culturePillars of Branding4. Employee opinion5. Candidate opinion6. Corporate brand8. Benefits of strong brandCollecting Information for Branding9. Collecting Employer branding data10. Interview feedback11. Word cloudsBenefits of Employee Branding12. Employee retention13. Competitors brand performance14. Own brand performanceBranding Strategy and Process5. Being adaptable16. Transparency17. Why transparency matters18. Ways to be transparent19. Engaging employees20. What makes brand different21. External and Internal sources22. Responding to reviews23. Employee stories24. Employee involvement25. Visuals26. Getting employee’s involved27. Branding strategyBranding and Best practices28. Reputation29. Employer and Consumer brand30. Keeping brand real31. Cultivating niche communities32. Embracing social media34. Turning employees to brand ambassadors35. Easy ways to get startedEmployer branding step by step implementationExample of an employer branding case study based on a hypothetical scenarioEmployer branding examples and templatesEmployer brandingEmployer branding is the process of promoting a company as an attractive and desirable employer in the eyes of current and potential employees. It involves shaping and managing the company's reputation as an employer and influencing how it is perceived by both internal and external stakeholders. A strong employer brand can significantly impact a company's ability to attract, retain, and engage talented individuals.Here are key aspects of employer branding:Company Culture:Define and articulate your company's values, mission, and vision.Promote a positive and inclusive workplace culture.Showcase employee success stories and testimonials.Employee Value Proposition (EVP):Clearly communicate the benefits and advantages of working for your company.Highlight unique perks, professional development opportunities, and work-life balance.Online Presence:Maintain an active and engaging presence on social media platforms.Showcase company culture through photos, videos, and employee spotlights.Encourage employees to share positive experiences on social media.Career Website:Develop a user-friendly career website that provides information about the company culture, values, and job opportunities.Highlight employee benefits, career paths, and development programs.Recruitment Process:Ensure a positive candidate experience during the recruitment process.Communicate transparently and provide timely feedback to candidates.Employee Engagement:Foster a positive work environment that encourages employee engagement.Implement initiatives such as employee recognition programs and wellness activities.Consistent Branding:Ensure consistency in messaging and branding across all communication channels.Align employer branding with the overall brand image of the company.Community Involvement:Participate in community events and initiatives.Highlight corporate social responsibility efforts and contributions.Continuous Improvement:Regularly gather feedback from employees to identify areas for improvement.Adjust employer branding strategies based on evolving company values and employee needs.Measuring Success:Use metrics and key performance indicators (KPIs) to measure the success of employer branding initiatives.Monitor employee satisfaction, retention rates, and the quality of job applicants.Effective employer branding can lead to a competitive advantage in the talent market, helping attract and retain top talent while also enhancing the overall reputation of the company. It's an ongoing process that requires commitment and consistency from the organization.

Overview

Section 1: Introduction

Lecture 1 High employer value

Lecture 2 Employer brand

Lecture 3 Company culture

Section 2: Pillars of Branding

Lecture 4 Employee opinion

Lecture 5 Candidate opinion

Lecture 6 Corporate brand

Lecture 7 Recognizing branding challenges

Lecture 8 Benefits of strong brand

Section 3: Collecting Information for Branding

Lecture 9 Collecting Employer branding data

Lecture 10 Interview feedback

Lecture 11 Word clouds

Section 4: Benefits of Employee Branding

Lecture 12 Employee retention

Lecture 13 Competitors brand performance

Lecture 14 Own brand performance

Section 5: Branding Strategy and Process

Lecture 15 Being adaptable

Lecture 16 Transparency

Lecture 17 Why transparency matters

Lecture 18 Ways to be transparent

Lecture 19 Engaging employees

Lecture 20 What makes brand different

Lecture 21 External and Internal sources

Lecture 22 Responding to reviews

Lecture 23 Employee stories

Lecture 24 Employee involvement

Lecture 25 Visuals

Lecture 26 Getting employee’s involved

Lecture 27 Branding strategy

Section 6: Branding and Best practices

Lecture 28 Reputation

Lecture 29 Employer and Consumer brand

Lecture 30 Keeping brand real

Lecture 31 Cultivating niche communities

Lecture 32 Embracing social media

Lecture 33 Maximizing ATS

Lecture 34 Turning employees to brand ambassadors

Lecture 35 Easy ways to get started

Section 7: Coursework and Templates

Lecture 36 Employer branding step by step implementation

Lecture 37 Example of an employer branding case study based on a hypothetical scenario

Lecture 38 Employer branding examples and templates

Social Media or Branding strategist and professionals,Business Heads, HR and Management professionals