Email Marketing With Squarespace: Campaigns & Automations

Mastering email campaigns and email automations to grow your business

What you'll learn

How to establish direct communication channels between your audience, your website, and your mailing list: Add newsletter blocks & pop-ups to your website.

How to ensure people are informed about your legal documents during newsletter subscription on your website.

How to create post-subscription Thank You pages.

How to create a subscription confirmation email to avoid that your emails go to spam.

How to manage mailing lists & create backup versions.

How to craft email campaigns: Understand email blast campaigns & create them using different building blocks.

How to master email automations: Understand types of automations. Create automation sequences to nurture relationships with your leads and transform them into c

How to deliver a free resource (aka a lead magnet) with email automations.

How to optimize email marketing strategies: Understand contact segmentation. Utilize key analytics. Implement A/B testing for improved results.

Squarespace basics: Creating an account. Creating a landing page basic building blocks. Modify the styles of your website. How to modify the social links.

Requirements

Squarespace website subscription (different from Squarespace Email Campaigns).

Squarespace Email Campaigns subscription (you'll need it for the course; however, in the intro, I'll help you select the right subscription for you).

Basic familiarity with Squarespace (adding pages and blocks; but don't worry, we'll cover the essentials)

No previous experience with Squarespace Email Campaigns.

No prior email marketing experience required.

You do not need a list of contacts.

Description

Hello there! My name is Stephania Kossman and welcome to “Email Marketing with Squarespace: Campaigns & Automations”In this course, we'll learn everything you need to know to start an email marketing strategy using Squarespace. Together, we'll equip you with the essential knowledge and skills to craft compelling email campaigns that drive business growth.Believe it or not, having an email marketing strategy is one of the most powerful tools available to help you actually make money with your business.This course is designed for those who already have some familiarity with Squarespace or are considering starting their website with it. If you're eager to dive into email marketing campaigns, newsletters, and more using Squarespace's email service, then this course is for you. While a basic understanding of Squarespace, such as adding new pages and content blocks, is preferred, don't worry if you're new to the platform—we have a dedicated module to cover the essentials from scratch.Here's what we'll cover:Getting started: We'll show you how to connect your audience and website with your email list.Creating email campaigns: Learn to make eye-catching emails that people will love.Automating your emails: Discover how to set up automated emails to keep your audience engaged while you sleep.Managing your lists: Get tips on organizing your email lists for better results.Testing for success: Learn how to test your emails to improve their conversion rates.Making simple landing pages: Find out how to create basic landing pages on Squarespace.By the end, you'll be able to:Have an email marketing strategy in place for your business.Send targeted emails to different groups of people.Make effective email campaigns and automated email sequences (that work without you).Build stronger connections with your leads and customers.Throughout the course, I'll be providing assignments to help you refine your skills and empower you to craft something distinctive and impactful for your campaigns.Get ready to go from Email Campaign Zero to Email Campaign Hero! Let's jump in and make your email marketing awesome.

Overview

Section 1: Introduction

Lecture 1 Meeting the instructor and discovering what you'll learn in this course

Lecture 2 Why are email campaigns important and why choose Squarespace for them?

Lecture 3 Selecting the appropriate pricing plan for Squarespace email campaigns

Section 2: Getting started - Creating a communication channel

Lecture 4 Newsletter Block: Establishing a communication channel

Lecture 5 Newsletter Block: Disclaimer message

Lecture 6 Newsletter Block: post-submit message

Lecture 7 Creating a thank you post-submit page

Lecture 8 Hiding the header in a Thank you page

Lecture 9 Newsletter Block: design

Lecture 10 Newsletter Block: storage

Lecture 11 Pop-up: another communication channel

Section 3: Email Campaigns general settings

Lecture 12 Email campaign settings: creating a sender profile

Lecture 13 Email campaign settings: creating a confirmation email

Lecture 14 Email campaign settings: managing mailing lists

Section 4: Starting with email campaigns

Lecture 15 What are email blast campaigns and how to create an email blast

Lecture 16 Building blocks to craft your emails

Section 5: Email automations – the best

Lecture 17 Email automations intro. Creating a welcome email.

Lecture 18 How to deliver a free resource (aka a lead magnet) with email automations

Lecture 19 Email automation sequences – even better than just an automation

Lecture 20 Email automations: examples customer activity

Section 6: Improving your email marketing

Lecture 21 Contacts classification

Lecture 22 Intro to A/B testing and analytics

Lecture 23 A/B testing: tracking

Lecture 24 A/B testing using Squarespace Email Campaigns

Section 7: Squarespace basics: creating a landing page

Lecture 25 What is a landing page

Lecture 26 Creating an account in Squarespace

Lecture 27 Creating a landing page. Part 1

Lecture 28 Creating a landing page. Part 2

Lecture 29 Modify the styles of your website

Lecture 30 Modify the social links in Squarespace

Section 8: What next

Lecture 31 Bye Bye - How do I grow my email marketing reach

Squarespace users looking to integrate email marketing into their strategy.,Squarespace users selling products/services seeking to amplify their lead generation efforts and seamlessly convert leads into loyal customers.,Entrepreneurs embarking on their online business journey and opting for Squarespace as their platform of choice.,Social media influencers eager to monetize their content and initiate their mailing list using Squarespace.,Bloggers currently on Squarespace or considering the switch who aim to enhance content visibility through email list engagement.