Email Marketing A-Z: Grow Your List With Mailchimp In 2024

Campaign Creation and Email Automation. Learn Strategies, Implement with Mailchimp. From Basics to AI. Get Certification

What you'll learn

Master the Entire Email Marketing Process From Start to Finish

Become a Mailchimp Master

Email Marketing Automation: From Beginner to Pro

Craft Winning Email Marketing Campaigns

Convert Website Visitors Into Thousands of Clients With Irresistible Lead Magnets

Grow Your List & Boost Sales

A/B Test, Email Metrics, Analytics

Sender Reputation, SPF, DKIM, DMARC

AI Tools You Can In Email Marketing

Create Winning Content: Impactful Subject Line, Preview Text, Design

Requirements

No prior experience is required! Our course provides clear instructions for using all the tools you need․

The hardest part is getting started. To succeed, find your motivation and delve into the lectures carefully. Once you commit to these initial steps, we guarantee the learning process will become smoother.

Description

Why should you learn email marketing right now?If you already have some knowledge, then you should develop it. These are not just thoughts but a response to the realities of the 21st century.By becoming an expert in email marketing:1. You can make a lot of money2. Become an in-demand specialist and have a career advancement within large corporations3. Live an exciting life that combines living in different cities in any part of the world with a stable jobImagine the possibilities of working in New York, London, or Tokyo, all while doing what you love. Later, you can even start your own business if you want.Years ago, there was a misconception that email marketing was outdated. However, time has shown that email marketing is at its best development times. Email marketing is fantastic for eCommerce, online sales, and building long-term customer relationships.According to Statista, in 2023, the number of global e-mail users amounted to 4.33 billion and is set to grow to 4.73 billion in 2026. The total number of emails sent and received in 2022 was more than 333.2 billion. Already in 2023, the number is at 347.3 billion. Also, email is the greatest source of revenue for 59% of marketers. What will students learn in this course?Master the Entire Email Marketing Process From Start to FinishBecome a Mailchimp MasterCraft Winning Email Marketing CampaignsEmail Marketing Automation: From beginner to proConvert Website Visitors Into Thousands of Clients With Irresistible Lead MagnetsGrow Your List & Boost SalesA/B Test, Email Metrics, AnalyticsSender Reputation,  SPF, DKIM, DMARCAI Tools You Can In Email MarketingCreate winning content: impactful subject line, preview text, design DetailsAn Overview of Email Marketing, History, and Basic ConceptsWhat is an ESP, and What Problems Does it Solve?What You Should Know Before Choosing an ESPTen Leading ESPs Worth ExploringLead Generation, Lead Magnet, Opt-In Form, List BuildingOpt-In Form PromotionHow to Create a Mailchimp AccountHow to Create a New AudienceHow to Add Existing Contacts to Your Mailing ListHow to Create Opt-In Forms with Form BuilderHow to Create Pop-Up FormsHow to Create Embedded FormsHow to Create Landing PagesHow to Create Segments and Tags in MailchimpHow to Create, Optimize, and Send Emails in MailchimpHow to Create Automated Journeys in Mailchimp and Send Triggered Messages with ThemHow to Track Your Analytics in Mailchimp: Automated Journeys, Email Campaigns, Landing Pages, etc.The Importance of Content in Email MarketingCopywriting Methods of Email ContentSubject Line: Deciding Factor in Email MarketingThe Role of Visual Design in Content for Email MarketingAI in Content Creation for Email MarketingEmail Marketing MetricsHot Lead Exchange StrategyPersonalization and Segmentation in Email MarketingGuide to Personalization and Segmentation in Email MarketingA/B Testing in Email Marketing and How to Use it in MailchimpA Comprehensive Guide to A/B Testing in Email MarketingA/B Testing Idea ExamplesStep-by-Step Development StrategyHow to Choose the Right DomainHow to Set Up Your Business EmailWhat is the Sender Reputation, and Why is it Important?How to Improve Sender ReputationWhat are SPF, DKIM, DMARC, and BIMI, and Why Should You Have Them?Email Marketing Room We go beyond email marketing training. We provide ongoing support and answer your questions so you can achieve your career goals. Our students receive free career advice on topics like job search strategies.Launch your email marketing journey and unlock explosive growth!  The Email Marketing Room team welcomes you as a student. We know you'll love this Course! This is just the beginning of your email marketing journey with us.

Overview

Section 1: Introduction

Lecture 1 Why is it Important to Learn Email Marketing Right Now?

Lecture 2 What Will You Learn, and What Will You be Able to Do?

Section 2: Email Marketing From the Inside - Mailchimp

Lecture 3 An Overview of Email Marketing, History, and Basic Concepts

Lecture 4 What is an ESP, and What Problems does it Solve

Lecture 5 What you Should Know Before Choosing an ESP

Lecture 6 10 Leading ESPs Worth Exploring

Lecture 7 Lead Generation, Lead Magnet, Opt-In Form, List Building

Lecture 8 Opt-In Form Promotion

Lecture 9 How to Create a Mailchimp Account

Lecture 10 How to Create a New Audience

Lecture 11 How to Add Existing Contacts to Your Mailing List

Lecture 12 How to Create Opt-In Forms With Form Builder

Lecture 13 How to Create Pop-up Forms

Lecture 14 How to Create Embedded Forms

Lecture 15 How to Create Landing Pages

Lecture 16 How to Create Segments and Tags in Mailchimp

Lecture 17 How to Create, Optimize, and Send Emails in Mailchimp

Lecture 18 How to Create Automated Journeys in Mailchimp and Send Triggered Messages

Lecture 19 How to Track Your Analytics in Mailchimp

Section 3: Content Creation in Email Marketing. AI Tools

Lecture 20 The Importance of Content in Email Marketing

Lecture 21 Copywriting Methods of Email Content

Lecture 22 Subject Line: Deciding Factor in Email Marketing

Lecture 23 The Role of Visual Design in Content for Email Marketing

Lecture 24 AI In Content Creation For Email Marketing

Section 4: Email Marketing Metrics Analysis and Strategies

Lecture 25 Email Marketing Metrics

Lecture 26 Hot Lead Exchange Strategy

Lecture 27 Personalization and Segmentation in Email Marketing

Lecture 28 Guide to Personalization and Segmentation in Email Marketing

Lecture 29 A/B Testing in Email Marketing How to Use it In Mailchimp

Lecture 30 A Comprehensive Guide to AB Testing in Email Marketing

Lecture 31 A/B Testing Idea Examples

Lecture 32 Step-by-step Development Strategy

Section 5: Technical Cocktail․ Domain, Business Email, Sender Reputation, SPF, DKIM, DMARC

Lecture 33 Introduction

Lecture 34 How to Choose the Right Domain

Lecture 35 How to Set Up Your Business Email

Lecture 36 What is Sender Reputation and Why it is Important

Lecture 37 How to Improve Sender Reputation

Lecture 38 What are SPF, DKIM, DMARC and BIMI and why you should have them

Section 6: Conclusion

Lecture 39 Get Certificate

Lecture 40 A Recap for this Course: Your Email Marketing Journey

Lecture 41 Congratulations on Completing Our Course

This Course is Designed for Anyone Starting With Email Marketing,This Course is Perfect for You if You Want to Become a Mailchimp Pro,This Course is Ideal for You if You Want a Modern Career with Global Reach,Those Who Want to Create High-Performing Email Marketing Campaigns,This Course is Designed for Digital Marketers Who Want to Master Email Marketing Automation,It's Ideal For Employees who Want to Contribute to Online Sales Growth Through Email Marketing,Already Started with Email Marketing? Dive Deeper with Our In-Depth Course