Distribution And Retailing

you will be introduced to The key factors to be considered when designing the distribution network

What you'll learn

By the end of this course, attendees will be able to demonstrate their competence

Why business models matter

End-User Analysis

Gap Analysis

Requirements

No experience needed. You will learn everything you need to know

Description

throughout this course, you will be introduced to The key factors to be considered when designing the distribution network. The strengths and weaknesses of various distribution options that shows the methods of increasing profits or reducing prices to gain an edge over the competitionAnd we will take you on a comprehensive journey about the strategies of this type of sales and the most important skills used in it, starting with the most important methods and steps of professional selling, how to close the sale process professionally and achieve the target easily? Down to the most important methods used in displaying products, and the ten steps of successful selling.This course deals with the basics and types of retail, types of sales representatives and their skills, types of customers and how to target them, stages of research, prospecting and decision-making, how to deal with objections? Top tips for using Up Selling & Cross Selling.Outcomes:By the end of this course, attendees will be able to demonstrate their competencein, and their ability to know:Why business models matterEnd-User AnalysisGap AnalysisCourse Content:Lecture One - Designing The Distribution NetworkLecture Two - The Distributor Roles & Network DesignsLecture Three - Understanding Channel Strategies

Overview

Section 1: Designing The Distribution Network

Lecture 1 Definition of Distribution

Lecture 2 The Role of Distribution in the Supply Chain 1

Lecture 3 The Role of Distribution in the Supply Chain 2

Lecture 4 Why business models matter

Lecture 5 Distribution Structures - Part 1

Lecture 6 Distribution Structures - Part 2

Lecture 7 Distribution Structures - Part 3

Lecture 8 Illustrative Distributor Business Performance

Lecture 9 Business Models as Key to Value Proposition

Lecture 10 Structured Approach to Positioning Value Proposition

Lecture 11 Intercompany comparison & Year on year comparison

Section 2: The Distributor Roles & Network Designs

Lecture 12 The role the distributor serve to its customers

Lecture 13 The role the distributor offers to its supplier - Part 1

Lecture 14 The role the distributor offers to its supplier - Part 2

Lecture 15 Factors Influencing Distribution Network Part 1

Lecture 16 Factors Influencing Distribution Network Part 2

Lecture 17 Factors Influencing Distribution Network Part 3

Lecture 18 Design Options for a Distribution Network - Part 1

Lecture 19 Design Options for a Distribution Network - Part 2

Lecture 20 Comparative Performance of Delivery Network Designs and Linking Product

Lecture 21 Comparative Performance of Delivery Network Designs

Lecture 22 Linking Product Characteristics & Customer Preferences to Network Design

Lecture 23 Business and the Distribution Networks

Section 3: Understanding Channel Strategies

Lecture 24 Marketing Channel Strategy - Part 1

Lecture 25 Marketing Channel Strategy - Part 2

Lecture 26 Marketing Channel Strategy - Part 3

Lecture 27 Key Functions within Marketing Channels

Lecture 28 Channel Strategy Framework & Questions

Lecture 29 End-User Analysis

Lecture 30 Channel Analysis

Lecture 31 Make-Or-Buy Channel Analysis - Part 1

Lecture 32 Make-Or-Buy Channel Analysis - Part 2

Lecture 33 Gap Analysis

Managers,Business Owners,Entrepreneurs,Supply Chain Managers