Digital Marketing Strategy [Uk English]

How to integrate digital into your company to generate more business

What you'll learn

Understand the concept of Digital Marketing Strategy and be able to apply it

Understand and learn how to apply the "Digital Triangle" framework

Be able to analyze the market, identify Ideal Customer Profiles (ICPs), and build personas

Be able to plan and execute a digital presence strategy

Develop and implement complementary digital services

Launch and operate digital sales channels

Requirements

There are no prerequisites.

Description

Mastering digital marketing is about much more than learning how to run ads — it’s about understanding how presence, service, and sales intertwine to create a unique customer experience. In this course, you’ll move through the three pillars of the Digital Triangle — a practical framework that organizes your entire online business strategy.We begin with a clear overview of Digital Marketing Strategy, revisiting the core concepts, metrics, and trends that shape the behavior of today’s connected consumer. You’ll discover how the Digital Triangle brings clarity to the chaos by assigning purpose and priority to each digital channel.In the Presence pillar, we dive into market analysis, ideal audience identification, and the development of detailed personas. From these profiles, you’ll build a strong editorial plan that positions your brand as a reference in your field, combining SEO, value-driven content, and a smart publishing calendar.The Service pillar reveals how to design, prototype, and launch digital solutions that truly delight your audience. From mapping customer journeys to post-launch feedback, you'll master the full cycle: research, design, test, refine, and evolve your digital services — whether it’s an app, a subscription platform, or a customer support portal.Finally, we reach Sales, where theory meets revenue. You'll learn how to orchestrate your digital conversion channels — email marketing, conversational commerce, marketplaces, your own e-commerce store, social commerce, live commerce, native apps, and affiliate programs. You’ll understand the triggers, metrics, and integrations that make each one essential (or not) for your business model.Armed with proven frameworks, spreadsheets, and templates, you’ll be ready to audit your current operations, launch new initiatives, and scale your results with confidence. Turn knowledge into revenue and take your business (or career) to the next level with the power of the Digital Triangle.Course Modules:Introduction to Digital Marketing StrategyWhat is Digital Marketing?The “Digital Triangle” FrameworkDigital Triangle: PresenceDefining the MarketIdeal Customer Profile (ICP)Persona DevelopmentEditorial Planning for Digital PresenceDigital Triangle: ServiceIntroduction to Digital ServicesThe Digital Service Development CycleMappingService DesignTesting, Learning, and AdjustmentsImplementationFeedback and EvolutionDigital Triangle: SalesIntroduction to Digital Sales ChannelsEmail MarketingConversational CommerceMarketplacesOwned E-commerceSocial CommerceLive CommerceNative AppsAffiliate ProgramsConclusion

Overview

Section 1: Introduction to Digital Marketing Strategy

Lecture 1 Introduction to Digital Marketing Strategy

Lecture 2 What is Digital Marketing?

Lecture 3 The "Digital Triangle" Framework

Section 2: Digital Triangle: Presence

Lecture 4 Defining the Market

Lecture 5 Ideal Customer Profile (ICP)

Lecture 6 Persona Development

Lecture 7 Editorial Planning for Digital Presence

Section 3: Digital Triangle: Service

Lecture 8 Introduction to Digital Services

Lecture 9 Digital Service Development Cycle

Lecture 10 Digital Service Development Cycle: Mapping

Lecture 11 Digital Service Development Cycle: Service Design

Lecture 12 Digital Service Development Cycle: Testing, Learning, and Iteration

Lecture 13 Digital Service Development Cycle: Implementation

Lecture 14 Digital Service Development Cycle: Feedback and Evolution

Section 4: Digital Triangle: Sales

Lecture 15 Introduction to Digital Sales Channels

Lecture 16 E-mail marketing

Lecture 17 Conversational commerce

Lecture 18 Marketplaces

Lecture 19 Owned E-commerce

Lecture 20 Social commerce

Lecture 21 Live commerce

Lecture 22 Native App

Lecture 23 Affiliate Programs

Section 5: Conclusion

Lecture 24 Conclusion

Marketing and digital marketing managers,Sales and business development managers,Freelancers and digital marketing agencies,Business owners and entrepreneurs,Students of marketing, business, sales, and communication