Designing Your Marketing Strategy

Designing your marketing strategy: Identifying your target and applying the 4Ps (product, price, promotion, and place)

What you'll learn

Identify product or services

Identify your vision, mission and business goals

Identify target markets

Review the 4 P(product, price, place, and promotion)s of marketing

Design marketing methods

Requirements

No experience required.

You can apply this knowledge to your own business.

Description

In this course, you build a solid foundation for building a business. We first examine the importance of defining a product or service to differentiate it from competitors. Then you will look at crafting a clear mission and vision statement for your business. A well-crafted mission and vision statement can help businesses stay focused, guide decision-making, improve accountability, and ultimately, attain long-term growth. We examine how you plan to obtain your target markets and the 4 P(product, price, promotion, and places) of marketing. Knowing your target market enables you to develop effective marketing strategies that appeal to them and increase your chances of success. Product refers to the goods or services your business offers its customers. Price is the amount that customers pay for your product or service. Promotion includes all the activities and tactics you use to market your product or service to your target market. Finally, place or distribution refers to how your product reaches your target market. We look at each of these in more detail throughout the course. We also use case studies to apply their strategies to create success. This will allow you to practice applying them, so you can then apply them to real-life scenarios.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Identify Product or Service

Lecture 2 Introduction

Lecture 3 Product Differentation Video

Lecture 4 Product Differentiation Resources

Section 3: Vision and Mission Statements

Lecture 5 Vision and Mission Statement Video

Lecture 6 Vision and Mission Statements: Resources

Section 4: Target markets

Lecture 7 Target Markets: Video

Lecture 8 Target Markets: Resources

Section 5: 4 P of Marketing

Lecture 9 4 Ps of Marketing: Video

Lecture 10 Pricing: Video

Lecture 11 Place: Video

Lecture 12 Promotion: Video

Section 6: Bringing it All Together

Lecture 13 Course Recap: Video

This is a beginner's course. Entrepreneurs welcome!