Customer'S Journey Mapping Crash Course

Gain a tool for your customers have a delightful interaction with your brand, and in time become loyal customers

What you'll learn

Learners will gain an insight into how the Customer Journey Map marketing tool works and how to apply it to their business, startup or organisation

Learners will receive an overall understanding in how Design Thinking can be applied to the Customer's Journey Map and marketing in general

Learners will be able to receive and download practical exercises and worksheets to help them with their first steps

Learners will understand how to apply the Customer's Journey Map to their outreach and communication, and better promote their products or services

Requirements

No previous background knowledge is necessary, as this is a crash course we will provide you all the basics

Description

A customer journey map is a picture of the customer or user journey. It helps you tell the story of your customers' experiences with your brand across social media, marketing tools and any other channels they might use.This course is intended for beginners in the field of marketing, meaning for those who are about to begin to implement their marketing strategies and plans, and those who just begun and are looking for improvements to be implemented. In this course we are going to explore the principles and approach of the Customer's Journey Mapping to be applied to your existing marketing, PR and communication efforts, namely we are going to explore: Gain an overview of what is the Customer's Journey Map and how it can be applied Understand the roots of the Customer's Journey Map by exploring Design Thinking and how it applies to marketingDiscover targeting by developing your own marketing Persona/ae Familiarise with concepts and terms such as funnels, touchpoints, points of delight and painpoints and to apply them to your own Customer Journey MapTo explore in detail each phase of the Customer Journey Map with practical tips and adviceMoreover, each episode will provide you with summary handouts about each lesson, as well as three worksheets for you to use and adopt in your practice.  Our wish is that this course proves useful to you, and improves your marketing, outreach, communication and pr endeavours in your field.

Overview

Section 1: Introduction

Lecture 1 Introduction to the Customer's Journey Mapping Crash Course

Section 2: Exploring the Customer Journey Map

Lecture 2 Lesson 2: Exploring the Customer Journey Map

Section 3: Customer Journey Map and Design Thinking

Lecture 3 Customer Journey Map and Design Thinking

Section 4: Targeting, defining the Persona and the Customer Journey Map

Lecture 4 Targeting, defining the Persona and the Customer Journey Map

Section 5: Funnels, Touchpoints, Points of Delight and Pain Points

Lecture 5 Funnels, Touchpoints, Points of Delight and Pain Points

Section 6: Customer Journey Map: From Awareness to Decision

Lecture 6 Customer Journey Map: From Awareness to Decision

Section 7: Customer Journey Map: From Decision to Loyalty

Lecture 7 Customer Journey Map: From Decision to Loyalty

Section 8: Conclusion

Lecture 8 Conclusions

This course was designed especially for people who are just starting their business or who just started running their enterprise and are making their first steps into marketing strategies and tools to improve their outchreach. The Course will include a walk-through the Customer Journey Mapping steps, with some insights and practical tools and handouts concerning targeting and design thinking.