Creating Your Brand For Nil (Name, Image, And Likeness)

Personal branding for collegiate athletes

What you'll learn

Learn more about NIL (Name, Image, and Likeness) sponsorship deals and how athletes can get them

Capitalize on your "right to publicity" under the NIL policy with the NCAA and other athletic associations

Prepare for an entrepreneurial collegiate career, now or in the future (high school students, too!)

Set your goals for NIL sponsorships and partnerships as well as growing your personal brand

Build a unique brand that sets you apart from the rest and can capture the attention of organizational sponsors

Understand why it is important to stand out from among other athletes and cultivate your unique voice

Evaluate your brand opportunities through the use of a decision-making worksheet that will help you determine which NIL opportunities align with your goals

Create a plan for growing your brand in the months and years ahead so you can capture attention and grow your following

Create a legacy brand that will last throughout your athletic collegiate years and beyond

Requirements

No marketing or branding experience needed to take this course. Start today learning how to build a brand that NIL sponsors will take seriously. Social media, community events, autograph signings, ribbon cuttings, and other paid opportunities are available to athletes who cultivate their brand, so get started today with yours.

Description

Ready to supercharge your NIL branding journey? Dive into this comprehensive NIL Branding e-course on Udemy now! Unlock the secrets to success and seize those opportunities. Enroll today and level up your branding game!Unlock your potential with NIL personal branding. Name, Image, Likeness (NIL) opportunities are your ticket to financial freedom while pursuing college athletics. Deals are not just for the star recruits with agents; everybody can leverage their "right to publicity" with NIL opportunities once you learn how. Imagine landing endorsement deals, sponsorships, and building a personal brand that shines bright. With NIL branding, you’re in control, shaping your image and income. This course provides the tools for learners to think about who they want the world to see when they think about an athlete, both now and in the future. Your brand is your professional identity and it can work wonders for you! In this course, learners will follow the path to VISUALIZE, COACH, PLAY, and WIN through four main course sections. By the end of the course, learners will have completed downloadable plans for their future, a complete brand workbook, a rubric for determining brand deals that match their needs, and detailed action-oriented steps for implementing these goals. In each of the four main sections, learners will find video content and downloads to build a complete personal brand message.  This course is for student athletes in college and in high school. This course can also be helpful for parents and partners or athletes who want to assist with personal branding and the entrepreneurial journey of a loved one. What are the benefits of taking this course? Control over your personal image and brand identityFinancial gain and freedom from debt or monetary hardshipNetworking and connections for current and future professional relationshipsRecruitment to your favorite schools and visibility with key organizationsMarketability in a fast-paced commercial industrySkill Development, practicing your public relations and communications awarenessCommunity Engagement with your neighbors and impressionable young peopleLong-term earnings that take advantage of your athletic brand for the long-haulLegacy- Building to leave a mark on the sports world and your communityIt’s not just about sports; it’s about building a legacy that lasts. NIL is your gateway to lucrative deals, network connections, and lifelong earnings. Don’t wait; seize the moment, make your mark, and unleash your potential with NIL branding now!  The rules and policies for NIL are still the wild-west. Take advantage of the opportunities to be creative and get ahead of the crowd. Your future starts here.

Overview

Section 1: Introduction

Lecture 1 Introduction and Audience

Lecture 2 Quick Look at Course Modules

Lecture 3 Considerations for this course

Section 2: VISUALIZE: NIL Overview

Lecture 4 Answering your Questions

Lecture 5 What is the NCAA NIL policy?

Lecture 6 What are some NIL sponsorship options?

Lecture 7 Who can get NIL partnerships and deals?

Lecture 8 How can you get NIL deals?

Lecture 9 Download the VISUALIZE Fans Worksheet.

Lecture 10 What's your NIL Dream? Let's get started!

Section 3: COACH: Determine your Brand

Lecture 11 Factors

Lecture 12 Create a Personal Brand

Lecture 13 Be You

Lecture 14 Examples of NIL Branding

Lecture 15 1 + 3 + 1 = Your Personal Brand Math Formula

Lecture 16 Download the COACH: NIL Personal Brand Workbook

Lecture 17 What are your key components?

Section 4: PLAY: Build your Brand

Lecture 18 Key Questions

Lecture 19 Contexts

Lecture 20 Decisions

Lecture 21 Risks and Benefits

Lecture 22 Download the PLAY: Decision-Making Worksheet

Lecture 23 What will you be known for?

Section 5: WIN: Make a Plan

Lecture 24 Overview: Making a Plan

Lecture 25 Thinking Work

Lecture 26 Reaching Out

Lecture 27 Documenting Everything

Lecture 28 Staying Consistent

Lecture 29 Telling your Story

Lecture 30 Download WIN Action-Planning Worksheet

Lecture 31 Wrapping up WIN

Section 6: Conclusion and Considerations

Lecture 32 Achievement

Lecture 33 Building Blocks & Choice

Lecture 34 Rules and Hard Work

Lecture 35 The end! Course Completion!

Athletes, both collegiate and high school students, can take this course if you are looking to take advantage of NIL sponsorships. If you want to prepare a brand and market yourself to capture Name, Image, and Likeness money from athletic sponsors, this course is right for you.,Parents of high school athletes can take this course to learn how to help their kids build a brand that can achieve lucrative NIL partnerships and sponsorships. It's not too early to start thinking of Name, Image, and Likeness branding opportunities for your student athlete.,Assistants and professionals seeking to partner with athletes can take this course to better understand branding for athletes under the NIL policy