Business Model Innovation: Differentiate & Grow Your Company

Use these simple innovation strategies for your business model to accelerate the growth of your business

What you'll learn

Understand the Business Model Canvas

Find New Sources of Growth

Make a Business More Efficient and Resilient

Design Innovative Business Models

Differentiate From Competition

Master the Different Types of Innovation

Requirements

Interest in business, startups, technology and innovation

Basic understanding of business

Description

This course will give you plenty of practical business strategies and examples to improve any business!The current economic turbulence is a wake-up call for businesses of all sizes : it's time to innovate, to become more efficient, more resilient, and find new sources of growth. There are many ways to achieve these goals by improving existing business models. In this course you will learn about Business Models: what are the different components of a business, it's "system", how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.You will also learn about business model innovation strategies and especially the "new" types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you find new sources of growth for your business and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups, small and medium businesses and large corporations.  This course is for :1) Entrepreneurs & Startups2) Small & Medium Businesses3) Large CompaniesFor all the innovation strategies that we mention, we provide dozens of examples of how businesses of all sizes apply them. This Business Model Innovation course will give you many strategic insights into some of the best and most innovative business practices. You will be able to analyze any business, whether it is your own, the company you work for, or any other company, and brainstorm innovative ideas to accelerate its growth using business model innovation techniques.(Disclaimer: The "Business Model Canvas" tool used in some parts of this course is used under Creative Commons license and attribution goes to Strategyzer. This course has no affiliation with and is not endorsed by the authors of the Business Model Canvas.)Note: There are now "copycat" courses of this course. Some "instructors" used a similar name, content structure and examples. But as you can see from the amount of students and reviews, this is the true original course. [Created by Business Disruptors]––––––––––––––––––––––––––––––––In order to come up with the content for this course we worked with, analyzed and reverse-engineered many tactics of successful and innovative companies. You'll see examples from Airbnb, Uber, Tesla, Twitch, Amazon, Spotify, Buzzfeed, Facebook, Google, Apple, Dyson, Reuters, Virgin, Tinder, Nintendo and many others!Here are some of our reviews:"The best course I have ever taken in innovation. I thank the authors for providing this very useful online Mooc.""Amazing content! Very clear. Wonderful examples of how strategies have been implemented by extremely successful companies. Throughout this course, I went back through my business model canvas and strategized how I could innovate in each of the 9 areas.""Enjoyed this course! Well done. Great brainstorming questions for new and mature business owners.""Really good course. I can recommend it to all new entrepreneurs!""Very relevant topic, nice to look at slides, concise & brief explanation - no fluff"

Overview

Section 1: Introduction to the course

Lecture 1 Introduction to the course. What is this all about?

Lecture 2 Bonus: Uber innovation model

Section 2: Introduction to Business Models

Lecture 3 Case Studies of Famous Companies + Facebook Group for the Course

Lecture 4 Introduction to the Business Model Canvas with Twitch.tv

Lecture 5 Who are your Customers? + Exercise

Lecture 6 What is the Value Proposition and how to define it

Lecture 7 Define your Sales & Delivery Channels

Lecture 8 How do you manage your Customers Relationships?

Lecture 9 Making money: The Revenue Streams

Lecture 10 Internal Operations: What are your Key Resources?

Lecture 11 What are your Key Activities?

Lecture 12 Who are your Key Partners?

Lecture 13 Understand your Cost Structure

Lecture 14 Conclusion & Recap

Section 3: How to Design Innovative Business Models - Introduction

Lecture 15 How do Startups Disrupt Markets and Take Out Big Players?

Lecture 16 Examples of Disruptive Startups and How They Did It

Lecture 17 Bonus: Airbnb innovation model

Section 4: Product and Design Innovation - The most common type and the new emerging type

Lecture 18 The most common (and difficult) type of innovation: just a "Better Product"

Lecture 19 Introduction to innovative design - The reason behind Tinder and Uber success

Lecture 20 Improve how a product looks - A better visual design for physical products

Lecture 21 Improve interfaces - Better design for Websites & Online Software

Lecture 22 Improve interfaces - Better design of Mobile Apps

Lecture 23 Design innovation - Halfway recap

Lecture 24 Improve the Customer Experience for "offline" businesses

Lecture 25 Improve the User and Customer Experience for websites

Lecture 26 Improve the User Experience design for Mobile Apps

Lecture 27 Recap of Design Innovation

Lecture 28 Recap & Brainstormer's Cheatsheet - What to Remember about Offering & Design

Lecture 29 Bonus: Tesla Innovation Model

Section 5: Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing

Lecture 30 Disrupting Customer Relationships - Introduction

Lecture 31 New ways to acquire your first-time customers

Lecture 32 Innovative ways to keep and grow existing customers

Lecture 33 Customer relationships - Conclusion

Lecture 34 Recap & Brainstormer's Cheatsheet - What to Remember about Customer Engagement

Lecture 35 Disrupting Customer Segments - Introduction

Lecture 36 Focusing on an underserved market niche

Lecture 37 Creating a full new customer segment from scratch

Lecture 38 Recap & Brainstormer's Cheatsheet - What to Remember about Customer Niches

Lecture 39 Disrupting Sales & Delivery Channels - Introduction

Lecture 40 Disrupt the delivery channels of physical products

Lecture 41 Delivery of digital products + recap

Lecture 42 Digital Sales Channels

Lecture 43 Physical Sales Channels

Lecture 44 Channels Disruption - Conclusion

Lecture 45 Recap & Brainstormer's Cheatsheet - What to Remember about Channel Innovation

Section 6: Resource-driven Innovation: How to optimize and innovate on your processes

Lecture 46 New Product Development techniques

Lecture 47 Innovative Production techniques

Lecture 48 Case Study: Automation for Small & Medium Companies (Part 1)

Lecture 49 Case Study: Automation for Small & Medium Companies (Part 2)

Lecture 50 How to Find the Best Strategies for Any Business - Reverse Engineering Process

Lecture 51 Recap & Brainstormer's Cheatsheet - What to Remember about Process Innovation

Section 7: Revenue Model Innovation - How innovative revenue streams can generate growth

Lecture 52 Disrupting Revenue Models - Introduction

Lecture 53 Subscription models

Lecture 54 Freemium and Micropayments

Lecture 55 Advertising

Lecture 56 Affiliates and Franchising

Lecture 57 Revenue Models End and Recap

Lecture 58 Recap & Brainstormer's Cheatsheet - What to Remember about Revenue Models

Lecture 59 Share your own stories of innovative business practices!

Section 8: Purchasing Psychology - Reasons why people buy stuff

Lecture 60 Necessity: Products that you need in your everyday life

Lecture 61 Loss Aversion: Not paying will result in a hassle or disadvantage

Lecture 62 Fear: Protect yourself from danger and accidents

Lecture 63 Convenience: Solve problems and save time

Lecture 64 Pleasure: Humans love to enjoy life

Lecture 65 Belonging and Vanity: Need for relationships and social status

Lecture 66 Scarcity: Rarity increases value

Section 9: Bonus Content

Lecture 67 BONUS Lecture

Aspiring entrepreneurs,Small business or startup owners,Innovation managers,C-level executives