Build A Personal Brand For Legal Career Success

Define your unique value, grow your network, and attract the right legal opportunities through personal branding.

What you'll learn

Define your legal niche and brand message

Build a consistent online presence and reputation

Use content to demonstrate your expertise

Network strategically in the legal community

Requirements

All you need is a desire to stand out and grow your legal career.

Description

In the crowded legal world, the lawyers who thrive aren’t just talented—they’re known. Personal branding is your edge.Welcome to Build a Personal Brand for Legal Career Success, a course designed to help you stand out, attract new opportunities, and take control of your career trajectory.I’m Robert Hanna, Founder of KC Partners, a leading legal talent firm, and host of the Legally Speaking Podcast—one of the top 1% globally. I’ve helped countless lawyers across the globe define their value, increase their visibility, and take their careers to new heights through personal branding.This course is your roadmap to doing the same.You’ll learn how to develop a professional identity that reflects your values, communicates your expertise, and resonates with the right clients, firms, or collaborators. Whether you’re just starting your legal career or seeking to reposition yourself in a competitive market, you’ll gain strategies that help you own your narrative and grow your influence.What we’ll cover:Identifying your unique value and brand messageBuilding a strong and consistent online presenceNetworking with intention and building a personal communityBecoming a thought leader through content and conversationThis is not about self-promotion—it’s about intentional positioning. A clear, authentic brand helps you stay top of mind, land better roles, and build lasting relationships in and beyond the legal world.By the end of the course, you’ll know how to confidently present yourself, attract ideal clients or employers, and grow a legal career that aligns with who you are.Let’s build your personal brand and open the door to new opportunities.

Overview

Section 1: Introduction

Lecture 1 Personal branding for lawyers

Section 2: Assessing and Refining Your Brand

Lecture 2 Evaluating your current professional brand

Lecture 3 Defining your unique value proposition

Lecture 4 Developing a personal branding strategy

Section 3: Optimising Your Online Presence

Lecture 5 Optimizing your LinkedIn profile as a lawyer

Lecture 6 Creating impactful online content

Lecture 7 Building a professional legal website

Section 4: Networking and Community Engagement

Lecture 8 Effective networking strategies for lawyers

Lecture 9 Engaging with the legal community effectively

Lecture 10 Leveraging social media for professional engagement

Section 5: Personal SEO and Crisis Management

Lecture 11 Introduction to personal SEO for lawyers

Lecture 12 Techniques to enhance your online visibility

Lecture 13 Managing your brand during a crisis

Section 6: Measuring and Improving Your Brand Efforts

Lecture 14 Key metrics for assessing personal branding success

Lecture 15 Tools for monitoring your online presence

Lecture 16 Strategies for continuous brand improvement

Section 7: Conclusion

Lecture 17 Creating an action plan for your personal brand

Section 8: Quiz

Lawyers and legal professionals who want to grow their visibility and reputation.