Brand Marketing Strategy Excellence To Become Brand Manager

Best of Brand Management Courses; Learn from Global Best like Apple, Coke about concept, awareness, product branding etc

What you'll learn

What is Brand Management vs Product Management

Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc

What are the Brand Management Excellence Requirements

How to meet these requirements

Requirements

Willing to spend 7 hours to learn

Description

Want to become a Best Brand Strategist /Manager?Take a look at this course where you will· Not only learn how to successfully build a brand using a a lot of examples and case studies but also· Get a post course support to actual develop one of your brands.· Preview many lectures for free to see the content for yourself· Clear your doubts on this topic any time while doing the course· Get Udemy’s 30 days Money Back GuaranteeMy real life exposure to brand management began only after I become a Product Manager in Lipton for four leaf tea brand- Green Label, Richbru, Tiger and Yellow Label. I had great opportunity to work on building four brands!And here the realities of life starting hitting with the management only focusing on building Green Label and Tiger. More was to come when I realized that it take a lot of effort and time to even build a established brand like Green LabelLeaned a lot more about brand building in J&J where I worked for 16 years and saw many right things being done that continued to establish existing brand like Johnson’s Baby and new ones like Stayfree.And Finally my own recent research into what made Apple, Coca Cola, Volvo etc. top brands globally!I bring in this course my learnings from my own experiences over 40 years in sharing with you how can you build a brand successfullyPreview for yourself many lectures free. If you like the content, enrol for the course, enjoy and skill yourself to build Brand Marketing Strategy Excellence to become Brand Manager! If don't like the content, please message about how can we modify it to meet your expectations.Please remember that this course comes with Udemy’s 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Overview

Lecture 2 Overview I

Lecture 3 Overview II

Section 3: Brand Management Excellence Requirements

Lecture 4 Brand Management Excellence Requirements I

Lecture 5 Excellence Requirements II

Lecture 6 Excellence Requirements III

Lecture 7 Excellence Requirement III- Nike Videos

Lecture 8 Excellence Requirements IV

Lecture 9 Excellence Requirements IV- Coca Cola Videos

Lecture 10 Excellence Requirements V

Lecture 11 Excellence Requirements V- Airbnb Videos

Lecture 12 Excellence Requirements VI

Lecture 13 Excellence Requirements VI- Volvo Videos

Section 4: Building Emotional Connection

Lecture 14 Building Emotional Connection I

Lecture 15 Building Emotional Connection II

Lecture 16 Building Emotional Connection III

Lecture 17 Building Emotional Connection III - Salesforce Video

Lecture 18 Building Emotional Connection IV

Lecture 19 Building Emotional Connection IV- Salesforce Video

Lecture 20 Building Emotional Connection V

Lecture 21 Building Emotional Connection VI

Lecture 22 Building Emotional Connection VII

Lecture 23 Building Emotional Connection VIII

Lecture 24 Building Emotional Connection IX

Section 5: Maintaining Consistency and Cohesion

Lecture 25 Maintaining Consistency and Cohesion I

Lecture 26 Maintaining Consistency and Cohesion II

Lecture 27 Maintaining Consistency and Cohesion III

Lecture 28 Maintaining Consistency and Cohesion IV

Lecture 29 Maintaining Consistency and Cohesion V

Lecture 30 Maintaining Consistency and Cohesion VI

Lecture 31 Maintaining Consistency and Cohesion VII

Lecture 32 Maintaining Consistency and Cohesion VIII

Section 6: Emphasizing Innovation

Lecture 33 Emphasizing Innovation I

Lecture 34 Emphasizing Innovation II

Lecture 35 Emphasizing Innovation III

Lecture 36 Emphasizing Innovation IV

Lecture 37 Emphasizing Innovation V

Lecture 38 Emphasizing Innovation VI

Lecture 39 Emphasizing Innovation VII

Section 7: Customer Centric Approach

Lecture 40 Customer Centric Approach I

Lecture 41 Customer Centric Approach II

Lecture 42 Customer Centric Approach III

Lecture 43 Customer Centric Approach IV

Lecture 44 Customer Centric Approach V

Section 8: Distinct Brand Values

Lecture 45 Distinct Brand Values I

Lecture 46 Distinct Brand Values II

Lecture 47 Distinct Brand Values III

Lecture 48 Distinct Brand Values IV

Lecture 49 Distinct Brand Values V

Section 9: Iconic Brand Symbols

Lecture 50 Iconic Brand Symbols I

Lecture 51 Iconic Brand Symbols II

Section 10: Brand Advocacy and Partnership

Lecture 52 Brand Advocacy and Partnership I

Lecture 53 Brand Advocacy and Partnership II

Section 11: Disruptive Strategies

Lecture 54 Disruptive Strategies I

Lecture 55 Disruptive Strategies II

Section 12: Social Responsibility

Lecture 56 Social Responsibility I

Lecture 57 Social Responsibility II

Section 13: Evolving with the Times

Lecture 58 Evolving with the Times I

Lecture 59 Evolving with the Times II

Section 14: Summary

Lecture 60 Summary

MBA Students,BBA Students,Aspiring Brand Management Professionals,Brand Management Professional want to learn a lot more