Brand Hacks For Successful Digital Marketing

A beginner’s step-by-step guide with AI Tutorial and an Extensive List of Tools & Resources

What you'll learn

Students will learn the key elements of building a brand and the essentials of digital marketing.

Student will understand how to state their brand’s mission, purpose and goals by building the brand’s persona.

Students will understand and know their target market and how to effectively reach it by establishing their typical consumer’s persona.

Students will learn how to establish their brand on social media platforms via digital marketing by utilizing AI.

Requirements

No requirements or prerequisites needed.

Description

This course is a practical step-by-step guide to brand marketing online and has a resourceful collection of companies, platforms and tools you can use. Welcome to Brands Hack for Successful Digital Marketing. A beginner’s step-by-step guide with AI Tutorial and an Extensive List of Online Tools & Resources.So, you have an idea for a product or service you would like to introduce to the public, but you don’t know where to start. Building a brand helps you clearly decide on your product, service, target market, marketing strategies, etc. You will learn the key elements to build your brand, and how to establish it on social media platforms via digital marketing; as well as learn how to effectively harness the innovative creativity of artificial intelligence!The point to branding is standing out among your competitors as well as in the customer’s mind because branding is the “face” of the company, and its logo and tagline are the “soul”.This comprehensive guide includes:1. A 12 Chapter e-textbook2. 6 Tutoring videos of the main topics.3. Detailed step-by-step guide, links and online resources on Branding, e-Commerce and Digital Marketing (prepares the student to open an online business).4. AI Tutorial for Digital Marketing.

Overview

Section 1: Introduction

Lecture 1 WEEK 1 | Introduction

Lecture 2 WEEK 1 | Chapter 1 - Video Lecture - What is Branding?

Lecture 3 WEEK 1 | Chapter 1 Exercise

Section 2: WEEK 2 | The Buyer Persona - Chapter 1

Lecture 4 Video Lecture - The Empathy Map and the Buyer Persona

Lecture 5 The Empathy Map

Section 3: WEEK 3 | Chapter 2 - Video Lecture - Decide on Personal or Company Branding

Lecture 6 Personal or Business Branding

Section 4: WEEK 4 | Chapter 3 - Video Lecture - The Exercise You Must Do

Lecture 7 Chapter 3

Lecture 8 Chapter 3 Exercise

Section 5: WEEK 5 | Chapter 4 - Say it with Logo Design, Brand DNA & Positioning

Lecture 9 Video Lecture - Chapter 4

Lecture 10 DNA & Positioning

Section 6: WEEK 6 | Chapter 4 - SWOT Analysis

Lecture 11 The SWOT

Section 7: WEEK 7 | Chapter 5 - Video Lecture - What is Brand Marketing?

Lecture 12 Brand Marketing

Lecture 13 The Storyboard

Lecture 14 Chapter 5 Exercise

Section 8: WEEK 8 - Chapters 6, 7, 8 - Video Lectures

Lecture 15 Chapter 6 - Video Lecture - Key Components to Marketing Online

Lecture 16 Chapter 7 - Video Lecture - Social Media Platforms

Lecture 17 Chapter 8 - Video Lecture - Digital Marketing Should Strengthen Your Brand

Section 9: WEEK 9 | Chapter 9 - Video Lecture - Funnels and AI

Lecture 18 Funnels and AI - Video Lecture

Lecture 19 AI - Artificial Intelligence

Lecture 20 AI Tutorial - ChatGPT

Section 10: WEEK 10 | Chapter 10, 11 & 12 - Video Lectures

Lecture 21 Chapter 10 - Video Lecture - The Power of Videos & Live Streaming

Lecture 22 Our Example of a Typical Video Ad Promoting Your Brand

Lecture 23 Chapter 11 - Video Lecture - Branding Offline

Lecture 24 Chapter 12 - Video Lecture - Project Summary

Lecture 25 Conclusion

Pre-college (Grades 9-12) & College students; Beginner Entrepreneurs.