Become A Social Media Manager by SocialBee University

Social Media Mastery: Fundamentals, Copywriting, Branding, Strategy, and more. Elevate your marketing game!

What you'll learn

We'll start from the basics of social media

How to create copy for social media

How to create a social media branding strategy

How to create a buyer persona

How to create a social media marketing strategy

How to generate content with AI

How to use SocialBee to create, plan, and schedule your posts

What are some other top tools you should be using

Requirements

Whether you're a busy business owner with a packed schedule, a marketer handling various tasks, or a freelancer just starting out, this course is tailored for you! There are no specific requirements—just bring your enthusiasm!

Description

Welcome to the future of marketing education at SocialBee University, where social media meets AI innovation! Join Jackie, your AI narrator, on a journey spiced with wit and wisdom. It's not just a course; it's an experience.Our course kicks off with the foundational "Introduction to Social Media." No stone is left unturned as we delve into "Social Media Fundamentals," unraveling the core principles that drive online engagement. Next up, the artistry of words takes center stage with "Copywriting for Social Media." Master the skill of crafting compelling messages that captivate your audience.Branding aficionados, rejoice! "Branding on Social Media" is your next stop, where we decode the secrets of building a magnetic online presence. Transition seamlessly into the realm of understanding your audience with "Buyer Persona". Tailor your strategies to resonate with the hearts and minds of your target audience.Creativity becomes your ally in "Social Media Content Ideas," exploring diverse and impactful ways to tell your brand story. Navigate the labyrinth of marketing strategies with "Social Media Marketing Strategy," shaping a roadmap for success. Unleash the power of AI in "How to Generate Content with AI," offering insights into leveraging technology for unparalleled efficiency.Dive into the practical realm with "Using SocialBee," your guide to maximizing the potential of our social media management tool. Cap it off with the "Social Media Toolkit," equipping you with the arsenal needed to conquer the dynamic landscape of digital marketing.Join us at SocialBee University – where education meets innovation!

Overview

Section 1: Welcome to the course!

Lecture 1 Introduction

Section 2: Intro to Social Media

Lecture 2 Intro

Lecture 3 What is Social Media?

Lecture 4 A Brief History of Social Media

Lecture 5 Social Media and Its Importance

Lecture 6 Understanding the Role of Social Media in Marketing

Lecture 7 Bottom Line

Section 3: Social Media Fundamentals

Lecture 8 Intro

Lecture 9 Emojis: What They Are and Why We Love Them

Lecture 10 Hashtags: The Side-Kicks of Successful Copy

Lecture 11 How to Use Hashtags: A Guide for Each Social Media Platform

Lecture 12 How to Write Great Captions

Lecture 13 Social Media Posts Categories

Lecture 14 The Power of Visual Content in Social Media

Lecture 15 Bottom Line

Section 4: Copywriting for Social Media

Lecture 16 Intro

Lecture 17 What Is Copywriting?

Lecture 18 Copywriting: How to Get Started

Lecture 19 Get Inspired: 10 Copywriting Formulas to Maximize Engagement

Lecture 20 Humor in Copywriting

Lecture 21 On Inclusive Language

Lecture 22 How to Grab Your Reader’s Attention

Lecture 23 Powerful Social Media Words: Simple Rules for Great Impact

Lecture 24 Mastering Calls to Action

Lecture 25 Bottom Line

Section 5: Branding on Social Media

Lecture 26 Intro

Lecture 27 What Is Branding?

Lecture 28 Create Your Own Branding Style Guide

Lecture 29 Build a Brand Identity

Lecture 30 Choose the Social Media Platforms that Work Best for Your Brand

Lecture 31 Improve Your Social Media Profiles

Lecture 32 Be Consistent; Use Social Media Management Tools; Communicate With Your Audience

Lecture 33 Bottom Line

Section 6: Buyer Persona

Lecture 34 Intro

Lecture 35 What is a Buyer Persona?

Lecture 36 Market Research; Decide on Your Approach; Competitor Research

Lecture 37 Social Media Platforms; Customer Demographics & Psychographics

Lecture 38 Understand How You Can Help; Name Your Buyer Persona; Buyer Persona Template

Lecture 39 Mistakes When Creating Buyer Personas

Lecture 40 Bottom Line

Section 7: Social Media Content: Formats & Types

Lecture 41 Intro

Lecture 42 What Are Content Types?

Lecture 43 The Importance of Using Various Content Types

Lecture 44 How to Find the Right Content Type for Your Audience

Lecture 45 High-Performing Content Formats and Types: Videos

Lecture 46 High-Performing Content Formats and Types: Images

Lecture 47 High-Performing Content Formats and Types: Text

Lecture 48 High-Performing Content Formats and Types: Stories

Lecture 49 High-Performing Content Formats and Types: Infographics

Lecture 50 High-Performing Content Formats and Types: Live streams

Lecture 51 High-Performing Content Formats and Types: Testimonials & Reviews

Lecture 52 High-Performing Content Formats and Types: GIFs & Memes

Lecture 53 High-Performing Content Formats and Types: Quizzes & Polls

Lecture 54 High-Performing Content Formats and Types: Contests

Lecture 55 Ways to Come Up With Content Ideas

Lecture 56 Bottom Line

Section 8: Social Media Marketing Strategy

Lecture 57 Intro

Lecture 58 Social Media Marketing VS Social Media Strategy

Lecture 59 How to Create a Social Media Marketing Strategy: Intro

Lecture 60 Define Your Target Audience

Lecture 61 Research Your Competitors

Lecture 62 Audit Your Current Social Media Presence

Lecture 63 Create a Social Media Brand Style Guide

Lecture 64 Optimize Your Social Media Accounts

Lecture 65 Set SMART Goals

Lecture 66 Research Content Ideas

Lecture 67 Design a Social Media Content Calendar

Lecture 68 Maximize Your Reach

Lecture 69 Monitor and Adjust Your Social Media Marketing Plan

Lecture 70 Bottom Line

Section 9: How to Generate Content With AI

Lecture 71 Intro

Lecture 72 How to Speed Up the Process of Content Creation With AI

Lecture 73 Generating Social Media Post Ideas, Content Calendars & Hashtags

Lecture 74 Tips and Tricks for Generating High-Quality Social Media Posts

Lecture 75 Bottom Line

Section 10: Using SocialBee

Lecture 76 SocialBee Dashboard

Lecture 77 SocialBee Workspaces

Lecture 78 SocialBee Users

Lecture 79 SocialBee Content Menu

Lecture 80 SocialBee Add Post

Lecture 81 SocialBee Schedule Setup

Lecture 82 SocialBee Next Posts

Lecture 83 SocialBee Analytics

Lecture 84 SocialBee Engage

Section 11: Social Media Toolkit

Lecture 85 Social Media Toolkit

Section 12: What's Next?

Lecture 86 What's Next?

Aspiring, beginner and mid-level marketing specialists,Those interested in pursuing a career in marketing,Beginner and mid-level copywriters,Entrepreneurs who need to get a better understanding of Social Media best practices,Anyone interested in starting a career in Social Media/Marketing