B2B Outbound Lead Generation Mastery

Unlock the Full Potential of Your Business with Strategic B2B Outbound Lead Generation Methods

What you'll learn

How to recognize the role of B2B lead generation for businesses

How to create the Ideal Customer Profile and provide customer research in personalized marketing

How to build and maintain prospect lists in marketing and sales management

How to write emails using various personalization techniques

How to manage outbound lead generation campaigns

Requirements

Basic knowledge of B2B lead generation is desirable but not required

Your wish to learn how lead generation can help in your business development

Description

Finding your next big opportunity in today's competitive business market is a strategic task, not a game of luck. To do this job in a qualitative and professional way, delve deeper into this online course, which is designed to demonstrate the fundamentals of outbound lead generation expertise in the context of B2B. Explore the basics of lead generation and B2B marketing to improve your marketing tactics and develop your business.In this course, you will gain fundamental knowledge and invaluable insights into establishing an outbound lead generation strategy. The course will be divided into seven sections:Introduction to Outbound Lead Generation in B2BUnderstanding Target Audience and Ideal Customer ProfileBuilding High-Quality Prospect ListsOutreach Approaches and TacticsOutbound DeliverabilityManaging and Analyzing Outbound CampaignsConclusion and Next StepsWe’ll start with an introduction to outbound lead generation in B2B and finish with lead generation campaign management.WHO IS THE LECTURER?Joshua Pratt is an Outreach Expert at Belkins with over seven years of experience in marketing, sales, and management. He will enthusiastically teach you everything you need to know about B2B marketing and lead generation so that you can expand your business.TOP DIGITAL MARKETING AND DATA ANALYSIS PROFESSIONALS WILL TRAIN YOU ON B2B LEAD GENERATION:We have been doing online marketing for more than 15 years. In addition to being a Google Premier Partner, our Webpromo Agency is also a Facebook Marketing Partner.Throughout our careers, we have launched more than 1,500 profitable marketing strategies and campaigns.Over 500,000 digital marketing specialists around the world have enrolled in our online courses. Our free online events, blog, and YouTube tutorials keep the SkillsBooster community informed while providing them with plenty of useful digital marketing tips.LEAD GENERATION COURSE INCLUDES:Theory: Over one hour of lectures with many examples. Lessons range from three to six minutes each and are easy to followLifetime access to the course and any future updates24/7 Support: If you have questions, I will always be willing to answer themComplete the course and receive an Udemy certificateTHERE IS NO REASON TO WORRYThis course comes with a 30-day money-back guarantee.Enroll in our lead generation training course today!What will students learn in your course?Basics of B2B outbound lead generationHow to recognize the importance of B2B lead generation for businessesHow to create the Ideal Customer Profile and provide customer research while conducting personalized marketingHow to build and maintain prospect lists in the context of marketing and sales managementHow to write emails using various personalization techniquesHow to manage outbound lead generation campaignsRequirements:This course is designed for beginners, so no prior knowledge is required.Who is this course for?For beginners who want to learn outbound lead generation from scratchFor marketers and sales specialists who want to dive deeper into lead generation and B2B salesFor everyone who wants to learn how to develop their business with the help of B2B marketing

Overview

Section 1: Welcome to the Course

Lecture 1 Welcome to the Course

Lecture 2 Overview of Outbound Lead Generation in the B2B Context

Lecture 3 Unpacking the Essentials of Successful Outbound Lead Gen Strategy

Lecture 4 Different Channels of Outbound Lead Generation

Section 2: Understanding Target Audience and Ideal Customer Profile

Lecture 5 Creating an Ideal Customer Profile (ICP) to Identify the Most Valuable Prospects

Lecture 6 Exploring Techniques for Effective Customer Research and Segmentation

Section 3: Building High-Quality Prospect Lists

Lecture 7 Techniques for Sourcing and Building Accurate and Targeted Prospect Lists

Lecture 8 Best Practices for Data Enrichment and Maintaining List Quality

Lecture 9 Exploring Tools and Resources for Efficient List Building and Management

Section 4: Outreach Approaches and Tactics

Lecture 10 Exploring Copywriting and Template Creation

Lecture 11 Various Personalization Methods in Copywriting

Lecture 12 Setting Up Sequences

Lecture 13 Strategies for Nurturing Prospects through the Sales Funnel

Section 5: Outbound Deliverability

Lecture 14 Setting up Domains, Mailboxes, Spam Checks, and Warmup

Lecture 15 Running Maintenance and Getting Out of Spam

Section 6: Managing and Analyzing Outbound Campaigns

Lecture 16 Tracking and Measuring Key Metrics to Evaluate Campaign Performance

Lecture 17 Tools and Techniques for Campaign Management and Automation

Lecture 18 Providing Additional Resources and Recommendations for Further Skill Development

Section 7: Conclusion and Next Steps

Lecture 19 Hybrid Selling Strategies

Lecture 20 Conclusion, Summary, and List of Tips

Lecture 21 How to Leave a Review for the Course

Lecture 22 How to Get a Certificate

Beginning marketing specialists or sales managers who want to learn more about lead generation to grow their businesses,Digital marketing specialists who are willing to dive deeper into lead generation and B2B sales,Business owners who deal with the company's promotion on their own and want to develop their businesses