Ampscript For Salesforce Marketing Cloud

Beginner to Advanced

What you'll learn

Master the fundamentals of AMPscript to dynamically generate personalized content and enhance user engagement within Salesforce Marketing Cloud.

Develop the skills to write and troubleshoot your own scripts, including conditional statements and variables to drive targeted marketing campaigns.

Learn expert techniques for leveraging data extensions and utilizing AMPscript in email and landing pages

Gain hands-on experience with real-world examples and exercises that prepare you for any business scenario.

In this course, we will go through logic, maths, formatting, data transformation, data extraction and much more!

Requirements

Access to a Salesforce Marketing Cloud instance is required for the hands-on exercises.

Some knowledge of basic AMPscript concepts like Attributes, variables and AMPscript blocks is beneficial.

For a better start, users with zero AMPscript experience could take the Introductory course "AMPscript for Ultra Beginners"

Description

Hello and welcome to this AMPscript for Marketing Cloud course. My name is Francois Domain, and I will guide you on a journey to mastering AMPScript with ease and, hopefully, with a bit of fun. With over a decade of experience in the Marketing Technology sector, I have dedicated a great part of my career to leveraging the power of AMPScript to create highly personalized and dynamic marketing campaigns.To ensure you become proficient in AMPScript, regardless of your starting level, we will start with the very basics of AMPScript for those of you who may have little or no experience with it. Step by step, we will unpack all the essential functions and concepts, we will learn the syntax, look at a few examples and finally reinforce your learning through practical examples.So it’s not just about learning in theory; it’s about getting your hands dirty with actual use cases. By the end of this course, you will not just understand AMPScript, but you will also be able to apply it confidently to solve real-world challenges in the Salesforce Marketing Cloud environment. This course, loosely based on my AMPscript guide “AMPscript for Salesforce Marketing Cloud”, is meticulously designed to offer you practical, hands-on learning. To get the most out of our sessions, you'll need access to a Salesforce Marketing Cloud instance, as we'll be working through real-life examples together. By the end of our time, you'll have gained the confidence and skills to apply AMPscript effectively in any marketing scenario.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 **Methodology**

Lecture 3 Recap

Section 2: Setup your Environment

Lecture 4 Setup your environment: Tutorial

Section 3: Getting started

Lecture 5 Context

Lecture 6 ProperCase()

Lecture 7 ProperCase(): Solution

Lecture 8 Variables

Lecture 9 Variables: Solution

Section 4: Data Retrieval with AMPscript

Lecture 10 Introduction to Data Retrieval with AMPscript

Lecture 11 Lookup() part 1

Lecture 12 Lookup() part 1: Solution

Lecture 13 Lookup() part 2

Lecture 14 Lookup() part 2: Solution

Lecture 15 Concat()

Lecture 16 Concat(): Solution

Section 5: AMPscript Logic

Lecture 17 Introduction to Logic with AMPscript

Lecture 18 If… EndIf

Lecture 19 If… Then… EndIf: Solution

Lecture 20 Else

Lecture 21 Else: Solution

Lecture 22 ElseIf

Lecture 23 ElseIf: Solution

Lecture 24 == and !=

Lecture 25 == and !=: Solution

Lecture 26 Output()

Lecture 27 Output(): Solution

Lecture 28 And

Lecture 29 And: Solution

Lecture 30 … Or …

Lecture 31 Or: Solution

Lecture 32 Logic Operators Precedence

Lecture 33 Nested IF Statements: Solution

Lecture 34 IIF

Lecture 35 RaiseError()

Section 6: Maths in AMPscript

Lecture 36 Introduction to Maths in AMPscript

Lecture 37 Math Functions

Lecture 38 Maths Functions: Solution

Lecture 39 Maths Functions Part 2

Lecture 40 EMPTY()

Lecture 41 EMPTY(): Solution

Section 7: LookupRows and associated functions

Lecture 42 Section Intro: LookupRows and associated functions

Lecture 43 LookupRows()

Lecture 44 LookupRows(): Solution

Lecture 45 For… Do… Next

Lecture 46 LookupOrderedRows()

Lecture 47 LookupOrderedRows(): Solution

Lecture 48 Use Case: Swap out of stock products for another one.

Lecture 49 LookupOrderedRows() part 2: Solution

Section 8: Out of the box Formatting with AMPscript

Lecture 50 Introduction to Out of the box Formatting with AMPscript

Lecture 51 FormatCurrency()

Lecture 52 FormatCurrency(): Solution

Lecture 53 FormatNumber()

Lecture 54 FormatDate()

Lecture 55 FormatDate(): Solution

Lecture 56 Format()

Lecture 57 DateAdd()

Lecture 58 DateAdd(): Solution

Lecture 59 IndexOf()

Lecture 60 IndexOf(): Solution

Lecture 61 Replace()

Lecture 62 Replace(): Solution

Lecture 63 ReplaceList()

Lecture 64 Substring()

Lecture 65 Length()

Lecture 66 Substring(): Solution

Section 9: Interaction with Data Extensions via AMPscript

Lecture 67 Introduction to Interactions with Data Extensions

Lecture 68 DataExtensionRowCount()

Lecture 69 Insert, Update, Upsert, Delete

Lecture 70 Success and Error notifications

Section 10: Course Wrap Up

Lecture 71 Congratulations!

Marketers who would like to push the limits of Personalisation at Scale and leverage the full power of Marketing Cloud to deliver best in class communications to their subscribers.,Marketing exec who would like to ideate or get inspiration from use cases and real life examples of using AMPscript in Marketing Cloud.