A Persuasive Business Case For Times Of Rapid Change

Analysing an opportunity for change and presenting it to decision makers to maximise the chance of sign-off

What you'll learn

Understand why change happens and why we are living through a period of rapid change

Identify how business cases underpin organisational change

Full appreciate the two purposes of a business case

Understand the structure of a business case and be able to complete all elements

Know how to use persuasive language, framing and presentation when developing a business case

Know how to deal with situations where information for your business case is not available

Know how to target the business cases at different audience groups

Requirements

No prior experience required

Description

This course will explain how a business case is as much an analytical tool as it is a proposal tool, and will teach you how to frame your case and use the right language to make it persuasive, engaging, inspiring and drive decision-makers to sign-off investment to take the case forward. You will be provided with a scaffolded business case template to start you on your Business Case writing journeyYou will learn:Why change happens and why we are living through a time of rapid changeWhat happens if organisations fail to adapt to changeWhen a business case is needed and how to write itHow to use persuasive language and framing techniques to make your case truly persuasiveHow to complete all the elements of a business case and present them in an engaging, inspiring and persuasive way.How to gather the information you need. Who to talk to. How to deal with situations where the information is not available.You will learn about: document control, change opportunity, presenting and analysing options, benefits, disbenefits, costing solutions, return on Investment; comparing options and making a recommendation; the executive summary; outline project planning and synergy with organisation strategy and culture.

Overview

Section 1: Introduction

Lecture 1 Introduction to Course Structure.

Section 2: The Context of Change

Lecture 2 Why Change Happens

Lecture 3 Why we are living through a period of rapid change

Lecture 4 The need for Business Change

Lecture 5 When is a Business Case needed, and who should write it

Section 3: Structuring a business case and completing the elements in a persuasive manner.

Lecture 6 The Structure of a Business Case

Lecture 7 Document Control, Key Staff and the Executive Summary

Lecture 8 Making you Business Case persuasive.

Lecture 9 Presenting your Opportunity for change

Lecture 10 Organisational Strategy and Culture

Lecture 11 Opportunity Options

Lecture 12 Option Description

Lecture 13 Option Benefits and Disbenefits

Lecture 14 Option Summary Costs

Lecture 15 Presenting Full Costs in Appendix A

Lecture 16 Return on Investment

Lecture 17 Recommending a Preferred Option

Lecture 18 Developing and Presenting an Outline Project Plan

Lecture 19 Completing the Executive Summary

Section 4: Closeout

Lecture 20 Closeout

Learners who are new to writing Business Cases,Learners who are looking to improver their Business Case writing skills,Business Analysts,Project & Programme Managers,Senior Managers and Decision Makers,CEOs, Managing Directors and Business Owner