57 Genius Print Ads With Brilliant Design Techniques

The Ultimate Graphic Design Course Which Covers the conception & Idea generator to create an attractive ADS - SEO

What you'll learn

Work through the entire package design process

Learn a few of the upcoming design trends for 2022 and how to create them!

Learn photo editing and manipulation in Adobe Photoshop

Create logos and branding packages for potential clients

Understand and learn the essential tools and capabilities of Adobe Photoshop, Illustrator and InDesign

Requirements

Software not Included

If you use Adobe products, I highly suggest using versions CS6 or higher to have a more smooth experience with the course, but not a requirement.

Description

Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail.From 2015 to 2023, U.S. companies spent an average of $25 billion annually on print advertising. While these numbers have declined somewhat over the last decade, print advertising is still a viable form of marketing and necessary in specific markets. It can reach potential customers in ways that digital marketing cannot. Lucid Advertising believes your print collateral should be used alongside other media to communicate your message, so it should complement your overall marketing strategy and work together with your other tactics to achieve your business goals.4 Types of Powerful Print AdvertisingPrint media allows you to showcase your brand and products across multiple formats. Some of the most effective types of print advertising include:1. NewspaperNewspaper ads are still highly regarded as a useful marketing tool for getting the message out to a particular audience. Consumers that read newspapers are proactive and engaging. Newspaper ads are also affordable, trustworthy and create a lasting impact.2. MagazineMagazine ads can give your brand center stage in popular publications across an immediate area or the United States. High definition displays can target a specific demographic or industry and stick with readers long after they close the magazine. Plus, when it comes to magazine ads, you are only limited by your creativity.3. Direct MailIf you do your research, you can target a specific demographic in direct mail. You can also measure your result using a variety of methods. Direct mail is cost-effective and highly individualized to the recipient. Plus, there are many flexible options based on your criteria.4. BrochuresEven in a technology-driven world, few marketing tools put you in direct touch with your audience as well as brochures. Brochures establish your authority, credibility and brand all in the same format. They hold lots of information that you can distribute to hundreds of people in a single sitting. Plus, brochures are among the most affordable ways to get the word out about your business.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: 57 genius print ads with brilliant design techniques

Lecture 2 Use the fold

Lecture 3 Make your audience look twice

Lecture 4 Use animals to send an important message

Lecture 5 Remind your audience of what other people live with

Lecture 6 Play with the magazine format

Lecture 7 Make use of newspaper columns

Lecture 8 Transform objects into parts of the body

Lecture 9 Turn the brand name into an adjective

Lecture 10 Reinterpret a famous image

Lecture 11 Have fun with famous logos

Lecture 12 Depict a feeling people can relate to

Lecture 13 Make color part of your message

Lecture 14 Be literal

Lecture 15 Appeal to people’s tastebuds

Lecture 16 Depict inspiration

Lecture 17 Act on a once-in-a-lifetime moment

Lecture 18 Use humour

Lecture 19 Be thought-provoking

Lecture 20 Transform a recognizable icon

Lecture 21 Show don’t tell

Lecture 22 Give letters life

Lecture 23 Use a visual metaphor

Lecture 24 Use bold colors

Lecture 25 Exaggerate the product’s ability

Lecture 26 Play on words

Lecture 27 Arouse the taste buds

Lecture 28 Draw attention to imperfections

Lecture 29 Highlight dangerous behaviour

Lecture 30 Amplify the product’s ingredients

Lecture 31 Trick the eye

Lecture 32 Go for an extreme close up

Lecture 33 Be inspired by music

Lecture 34 Create a sense of taste and aroma

Lecture 35 Unearth some fun facts

Lecture 36 Make comparisons

Lecture 37 Create a sense of movement

Lecture 38 Create a sense of loss

Lecture 39 Play with perception

Lecture 40 Acknowledge audience opinion

Lecture 41 Connect the tagline and image

Lecture 42 Take advantage of a white page

Lecture 43 Look to nature for inspiration

Lecture 44 Create a mood

Lecture 45 Appeal to fans

Lecture 46 Animate inanimate objects

Lecture 47 Use optical illusions

Lecture 48 Contrast technology

Lecture 49 Create an image with the product

Lecture 50 Break a pattern

Lecture 51 Be playful

Lecture 52 Choose familiar characters and icons

Lecture 53 Show how your product makes everyday tasks fun

Lecture 54 Inspire change for causes you believe in

Lecture 55 Leverage historical perspectives

Lecture 56 Use humor

Lecture 57 Surprise and delight your audience

Section 3: Where to start with print ads?

Lecture 58 Introduction

Lecture 59 1. Personalize Your Ads

Lecture 60 2. Write Gripping Headlines

Lecture 61 3. Optimize Layout and Typography

Lecture 62 4. Include Stunning Visuals

Lecture 63 5. Pre-Test the Effectiveness of a Print Ad

Section 4: 11 common advertising techniques

Lecture 64 Introduction

Lecture 65 1 - Rule of thirds and the golden ratio

Lecture 66 2 - Color psychology

Lecture 67 3 - Testimonials

Lecture 68 4 - Placement and typography

Lecture 69 5 - Visual path

Lecture 70 6 - Association

Lecture 71 7 - Emotion

Lecture 72 8 - Demographic positioning

Lecture 73 9 - Symbolism

Lecture 74 10 - Personification

Lecture 75 11 - Realism

Anyone interested in creating compelling and GREAT design.,Those wanting to learn the basics of Affinity Designer and learn the difference between Adobe Illustrator and Affinity Designer,Those interested in learning Photoshop, Illustrator and InDesign (Affinity Designer Too!),Anyone wanting to become a graphic designer part-time or full-time, or those who need design skills to elevate their current careers.