Innovative Business Strategy

A beginner's guide

What you'll learn
An Introduction to the strategic process
Internal Business Analysis
External Business Analysis
Strategic Implementation and Management
Requirements
No Business Strategy experience needed. You will learn everything you need to know.
Description
This course is an introduction to the strategic process and why people refer to business strategy as a process.  The answer to that is that it is never a once for all event, it goes on and on. There is a need to continually review strategic objectives because the environment is always changing. The purpose of strategy is to make a business fit into its environment. By achieving this, the probability that it will survive and prosper is enhanced.In this course, we will explain what strategy is and how to use it in your everyday business, and how to recognize the different kinds of strategies.At the end of this course, you will be able to:1. Identify the different kinds of strategy2. Tell the difference between business strategy and Strategic Management3. Evaluate the performance of your products4. Identify areas of weakness, that you can address in future strategies and their implementation5. Explain the purpose of a human resource audit6. Understand what is meant by financial analysis7. Understand the cost and non-cost issues involved in raising and using various forms of capital**With each lecture comes a case study, which you can use to practice and see if you understood that part of the lecture.Each lecture has its own article which can be downloaded. **

Overview

Section 1: Introduction

Lecture 1 Personal Introduction

Section 2: An Introduction to the Strategic Process

Lecture 2 Strategy and Strategic Management

Section 3: Internal Analysis

Lecture 3 The Business organization: competences and activities

Lecture 4 Human Resources and Culture

Lecture 5 Financial analysis and performance indicators

Lecture 6 Products and Markets

Section 4: External Analysis

Lecture 7 Analysis of the Macro-environment

Lecture 8 Analysis of the Competitive environment

Lecture 9 Competitive Advantage: strategies, knowledge and core competences

Leaders and leadership teams with business unit responsibility.,And anyone who want to learn more about Business Strategy.