Ideation for Marketers

Posted By: lucky_aut

Ideation for Marketers
Released: 09/06/2025
Duration: 16m 26s | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 67.5 MB
Genre: eLearning | Language: English


How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas.
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