Google Tag Manager for Developers

Learn to manage your analytics and remarketing scripts quickly and easily using GTM

What you'll learn
Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
Master the core concepts of how Google Tag Manager works
Integrate Google Analytics with GTM
Integrate Facebook Pixel with GTM

Requirements
No experience with Google Tag Manager is required
Students should have a basic understanding of analytics tools such as Google Analytics
A basic knowledge of HTML will be useful, but not essential

Description
Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:Creating tagsUsing event and URL-based triggersSequencing tags correctlyTracking custom data with variablesIntegrating with Google Analytics and Facebook PixelYou will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!

Who this course is for:
Digital marketers, Web developers, Anyone who works in analytics and marketing