Google AdWords: Managing Your Advertising Program (repost)

Posted By: andr1078

Anastasia Holdren "Google AdWords: Managing Your Advertising Program"
2011 | ISBN: 1449308384 | English | 220 pages | PDF | 19.2 MB

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.