Digital Marketing Research: Take Precise Marketing Decisions

Understand your customer buying process: Master Analytics, Keywords research, Social Media Monitoring and Usability

What you'll learn
Find How To Conduct Digital Marketing Research
Understand The Customer Buying Process
Fine Tune Your Marketing Campaign
Achieve Consistent Results
Save Time and Money Understanding Your Market Landscape
Earn qualification as Consultant
Requirements
Basic Digital Marketing Knowledge
Description
Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.        After this course you will be able to answer the following key-questions  In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this? What  Analytics are telling us about how our customer are using your website?Are they concerned about Privacy?What Social Media do they use most and how?Do you understand the Psychology of your customers?      Now Digital Marketing Research has made all of this possible without spending a fortune! 

Overview

Section 1: Digital Marketing Research

Lecture 1 Intro & History

Lecture 2 The Customer is in Charge: Find How

Lecture 3 Multi-Device and Multi-Tasking Research

Lecture 4 Understand Your Customer Buying Process

Lecture 5 Understand Your Customer Research

Lecture 6 Other Types of Web Testing

Lecture 7 Who applies it & Summary

Lecture 8 Slides

Lecture 9 Essential points to remember about the whole course

Marketing Managers,Web Owners,Web StartUps,Web Managers